Online Printing Quality & Service – Page 13

Tips when Planning Your EDDM Postcard Printing Campaign

When doing any task that’s related to your business, you need to go to the planning stage first, execute the plan, then assess how things went and make improvements from there. Let’s say that you are planning to launch an Every Door Direct Mail or eddm postcard printing campaign. As you know, postcards are effective marketing tools because they can be sent and read by the recipients even without an envelope. The message is short and easy to read; postcards are cheap to print; and you can effectively reach out to your target market with very little effort. Here, we will look at how your eddm results would look like if you will carefully plan your postcard mailing campaign.

Planning Your EDDM Postcard Mailing Campaign

Here are the steps to effectively plan your eddm mailing campaign:

Analyse your target market.

Based on the product or services that you are offering, you either have a general audience or a specific audience. If it’s a general audience, you can send one postcard to every door in a zip code, for example. You don’t even have to put together the mailing list yourself – the USPS can do it for you. You can also choose based on individual mailing route, mile radius, or drive time.

Now, if you have a specific audience, you can narrow down the list based on these example demographics:

Income bracket
Age bracket
Household size
Whether a household has kids or women
Whether the homeowner is renting or paying mortgage

Since you will have a targeted audience, you can expect better response for your ads.

Design your postcards accordingly.

Postcards should be well-designed, have colors and images that pop, and the copy should be short but well-written. Include a promo code or a call-to-action.

Choose the right printing partner.

For EDDM, make sure that the print shop has plenty of experience because they will be working with the USPS. You can go for offset or digital printing – some print shops offer both.

Pair your postcards marketing with a digital advertising campaign.

Finally, you can pair your print marketing campaign with digital. For instance, you can include a QR code on your postcard which, when scanned, leads to your website or a promo code that they can use in store.

By planning your postcard marketing campaign carefully, you can ensure great results and boost the growth of your business.

How to Target the Right Customers through EDDM Postcard Printing

When you’re playing darts, if you are at a shooting range, or if you are into archery, your goal is to hit the target. You may be off by a few millimetres or centimetres, but as long as you are hitting close to your goal, then you would be satisfied with your performance. The same thing is true when it comes to print marketing campaigns, specifically eddm mailing. For Every Door Direct Mail, your promotional postcards can be sent to every door within a zip code, for example. But if you are making products for kids, how can you make sure that you are not unnecessarily sending postcards to households who are not your target market? The key is in choosing which addresses to send your marketing materials to. If it’s children’s products that you are selling, you can narrow down the mailing list only to households with kids. Learn more about this in the next section.

Ways to Target the Right Customers through Postcard Marketing

Unlike direct mail where you need to put together your own mailing list, EDDM mailing is when print shops work with the USPS to bring your postcards to a specific group of addresses. Here are the ways for you to target the right customers through eddm postcard printing:

Know who your target market is in the first place.

Are you offering landscaping or lawn care services? If yes, then you can send promotional postcards to every household within a five-mile radius of your office. This is because you are offering a service that anybody can use.

Do not send postcards to every household in a zip code if you have a niche market.

Now, if you have a niche market, you will just be wasting money by sending postcards to every household within a zip code. The good news is that you can narrow down your mailing list based on different categories. You can send mailers according to:

Average household income
Average household size
Households with family members of a certain age bracket (elderly, kids, women, etc.)
Renters or homeowners

By knowing where exactly to send your postcard mailers, you can save money on unnecessary postage. Not only that, but you will also get great response because these folks are the ones who are interested in buying your products or services. With an enticing tagline, call-to-action, and promo code, you are bound to see results from your postcards mailing campaign shortly.

EDDM Postcard Printing: Elements of a Great Design

If your goal is to combine digital with print marketing, you are definitely on the right track. With almost all businesses establishing an online presence these days, you would be left behind if you not have official social media pages and a website. It’s well and good to market digitally, but there’s still a part of your audience who are not online. This is what you can target with Every Door Direct Mail or eddm postcard printing. For this, the print shop will work with the USPS to deliver your eddm postcards to every door in a zip code, mailing route, or addresses based on certain demographics. What’s good about this method is that you do not have to put together your own mailing list – the print shop does all the work for you.

Elements of a Great Postcard Design

Aside from distribution, eddm mailing requires an excellent design for it to be effective. Here are some elements of a great postcard design:

An attention-grabbing headline

This is a one or two liner that’s written on top of the postcard. Since it is the first line that a customer will read, it needs to be compelling and instantly deliver the message.

Sharp images and high-definition photos

Stay away from chunks of text because people do not like reading lengthy lines. Also, your space is limited in the first place. Combine the copy with sharp images, hand drawn illustrations, or HD photos which are professionally shot.

Benefits that the reader will enjoy

Are you offering a product or a service? What benefit will a person enjoy when buying your product or booking your services? Highlighting these will entice the reader of your postcard to try out your brand at least once. If they like it, they will surely be repeat customers and that is when you will slowly realize the gains of your postcard marketing campaign.

An impactful call-to-action

Lastly, include a call-to-action. Place it inside a brightly-colored box somewhere in the design of the postcard to immediately draw the reader’s eyes to it. Your call-to-action could be a QR code which leads to your website or social media pages, or it could be a number that people can call for more information.

With a well-designed postcard, you can impress customers, prompt them to take action, and make them familiar with your brand, enough to establish loyalty.

Details to Iron Out for Every Door Direct Mail Postcard Printing

One of the cheapest yet most effective ways to market your business is through postcard printing. Whether you’re offering a unique line of products or a service that people use everyday, you can let customers know what your business is all about through postcards. These come in more than a dozen different sizes. They can be designed to match the rest of the print marketing materials that you have for consistent branding. You also have the option to mail them out directly if you have your own mailing list, or use something like eddm mailing or Every Door Direct Mailing services. For this, the print shop will work with the USPS to distribute your postcards to every mailbox.

Iron Out these Details for EDDM Postcards Marketing

Unlike direct mail where you have to put together your own mailing list, eddm mailing allows you to enjoy the convenience offered by the USPS. Not only will you get great marketing results, but you do not have to go through the rigors of the manual collection of the mailing list or filing the paperwork. The print shop offering eddm postcard printing does it all for you at a minimal price.

Here are the details to iron out for EDDM postcards marketing:

Which print shop to order from

There are only ten postcard sizes which are eligible for EDDM mailing – a print shop that specializes in EDDM marketing knows this. Choose between offset or digital printing, and make sure that they have been making EDDM postcards for a long time so they’re already familiar with the process.

The design and copy of the postcards

As much as possible, use colors which are also present in your company logo to create a cohesive look. The copy should be short but impactful, and there should be a call-to-action as well as a promo code.

The material to use for the postcards

After deciding on the size of the postcard, choose the paper thickness and finish that you want.

The address group to send the EDDM postcards

Lastly, where do you want to send the postcards? You can choose to mail to every door in a zip code or you can narrow down the list based on household size, mail carrier route, income bracket, age bracket, and other demographic. Then, the print shop will take care of bundling the postcards for you, completing the USPS paperwork, and delivering the postcards to the local post office for individual mailbox distribution.

Which Address Group Should I Send My EDDM Postcards to?

For any print marketing campaign to be successful, you need to have high-quality products and an effective distribution system. Let’s take business cards as an example. These are handed out personally whenever you are meeting with a client, supplier, or prospective customer. You naturally want the cards to be impressive and have a design that suits your brand’s image. The same thing holds true when it comes to postcard mailing, specifically eddm mailing. EDDM is Every Door Direct Mail and it’s a mailing system offered by the United States Postal Service.

Before delving deeper into the distribution aspect, what do you need to remember about the printing of the postcards? Again, your goal is to make a great first impression so see to it that the postcards are printed using high-quality materials and a state-of-the-art printing process. Offset and digital are your choices – some print shops offer both. Digital uses desktop printers while offset utilizes huge printing presses which can handle big print jobs. Quality-wise, offset produces more vivid colors and the initial setup may be a bit costly, but you can actually order more to save on the per piece price.

Choosing the Best Address Group for EDDM Mailing

To get the best eddm results, you need to choose the best address group to send the postcards to. Once you get in touch with an eddm postcard printing company, they will ask you whether you want to send the postcard to every mailbox based on these:

Zip Code
Individual mail carrier route
Age bracket
Household size
Household income

If you’re in the food business, for example, it is good to send to every door within a zip code so that you can target as many households as possible. But if your product or service has more of a niche audience, you can send based on a specific demographic. By studying your target market, you can choose which specific audience to send your mailers to. However, you do not have to manually collect the names and addresses. The time and effort that you will save can be spent on growing your business.

Enjoy Quick Marketing Response from 5” x 7” Postcard Printing

One of the most flexible, cheap, yet effective marketing tool out there is the humble postcard. If you’re a business owner who is launching a new product, go for 5 x 7 postcard printing and enjoy all the marketing benefits that you can get without having to spend too much. Postcards are made from thick paper, they come in different sizes, and they are quite easy to design. Whatever product or service it is that you are offering, you can rely on postcards to do a great marketing job for you.

Quick Response from Your Marketing Efforts with Postcards

If you wish to take advantage of the benefits offered by postcard advertising, the first thing to do is look for an online printing service provider. Some offer digital printing, others have offset printing while the big companies can offer both. Choose one based on the volume of order that you have. After ordering your postcards from online printing services, here are the additional benefits that you can enjoy:

Postcards are great time savers.

Since postcards are made from thick paper and they are designed to deliver a message without requiring an envelope, they are considered great time savers. The minute that a customer receives the postcard in the mail, the message can be easily read. This means that you have to be short but impactful when writing the copy for the postcard. Include sharp images or HD pictures to really impress the recipient.

You can use postcards to test markets or test launch a new product or service.

Since postcards are cheap to produce and can be quickly distributed, you can use them to test markets, a new product, or service. If it is a new product, you can send the postcards to a small number of people first. If you receive good response from them, it means that you can produce more and sell to even more customers.

You can easily track customer response.

If you put a timeline to the discount code that’s included in your postcard, you are bound to get almost instantaneous responses. You can indicate that the promo code will expire in two weeks, for instance. You can also use a special phone number to call or URL to visit so that you can track the number of people who responded to your postcard ads.

All in all, postcards are great marketing tools that all business owners should use.

5” x 7” Postcard Printing: Choosing the Best Print Shop

If you are looking for a 5 x 7 postcard printing package, you need to do your research. There are many online printing companies from where you can order postcards for an affordable price. But just because it’s cheap does not mean that you have to go for poorly made postcards. Here, we will look at how you can save money while still sending quality postcards to your customers at the same time.

Checklist for Choosing the Best Postcard Printing Company

If you need a 5 x 7 postcard printing package, for example, here is a checklist that you can use for choosing the best print shop:

Do they offer digital printing, offset printing, or both?

Digital printing is for small print jobs while offset printing uses huge printing presses and can handle big volumes of prints. In terms of quality, offset printing is superior but again, digital is suitable for small volume printing requirements. Decide which one to use based on the number of copies that you need.

How much is the printing package?

There are some print shops that offer postcard printing packages for as low as $10 for 10 pieces. For offset printing, the more copies you order, the lower the per unit price gets. Always ask what the inclusions are in the printing package and watch out for possible hidden charges.

What freebies do they offer?

Some companies offer free two-sided, HD color printing. For other features like having your design checked by a professional graphic designer, you may have to pay extra. However, the minimal fee should be worth it because printing a batch of postcards with mistakes will cost you even more in the end.

Do they have good reviews online?

Just as it is when taking advantage of any other service, look for good reviews online when choosing a print shop. Check on the quality of customer support that they have. Determine how long they have been in the business and if they have big name clients.

By doing your research, you can narrow down your choices to three or four print shops and make an informed decision from there.

5” x 7” Postcard Printing: Traits that Make Postcards Excellent Ad Materials

Postcards make for a great print marketing material because they are handy and there are several ways to distribute them. As you know, postcards are made from thick paper that’s almost the size of a cardboard and they are designed to be mailed out without an envelope. If you’re an entrepreneur and you would like to reach out to your target market, look for 5 x 7 postcard printing packages online and either mail them out directly or look for Every Door Direct mail or EDDM services. For the latter, the print shop will work with the USPS to mail out your postcards to every door within a zip code or an individual mail carrier route.

Traits that Make Postcards Excellent Ad Materials

There are other printed marketing materials that you can go with: business cards, brochures, flyers, stickers, notepads, letterheads, envelopes, etc. So why should you include postcards in your list of to-print advertising materials? Here are the traits that make postcards excellent marketing tools:

Affordability

For just a few cents per piece, you can order postcards from online printing services providers. The quality is not even sacrificed because they can offer you full color, two-sided printing excellent materials for a very cheap price.

Convenience and Novelty

With everyone going for digital advertising these days, there is such a novelty in receiving tangible marketing materials like postcards. 5 x 7 postcard printing is also very convenient for entrepreneurs because you can add features such as direct mailing or every door direct mailing to make distribution easier.

Flexibility

Aside from mailing postcards, you can also distribute them personally. Print ones with promo codes and distribute them to people in areas where there is high foot traffic. You can also include postcards in supplier orders, delivery receipts, takeout packages, and any other business transaction with paper receipts.

Easy-to-track Results

If you will include a time-sensitive call-to-action in the design of your postcard, you are bound to get a quick response, making it easy to track the results of your marketing efforts.

Longevity

Finally, postcards last for practically a lifetime. When a customer receives this, he or she is bound to keep the card on file somewhere to be used for future reference.

With all these advantageous characteristics, there’s no reason why you should skip on using postcards to market your business.

The Importance of Frequency in 5” x 7” Postcard Printing

As a business owner, you want to cover all your bases when it comes to advertising. In this 24/7 online world, it is crucial to establish an online presence so that you can connect with your customers. You must have official accounts in social networking sites like Facebook, Twitter, Instagram, Pinterest, and all the other popular sites. However, there is still a part of the market that can only be reached using traditional marketing materials such as business cards, postcards, flyers, and brochures. You can even combine digital with traditional advertising with 5 x 7 postcard printing, for example, where you can print a QR code that leads to your website. What’s good about printed marketing materials is that they are tangible. Those who are in the higher age spectrum may not have any online presence at all, so this is how you can deliver your marketing message to them.

Why Is Regular Postcard Mailing Important?

Now, if you want to use printing postcards as an advertising method, you need to look for a reliable online printing company. There are shops that offer only digital or offset printing, while others offer both. For those who have both, they will use a method that suits the volume of your postcards order. If you order more from an offset printing company, the per piece price can get lower because it’s only the initial setup that is costly. On the other hand, digital prints are perfect for those who only need a few copies of postcards for an initial print ad campaign.

Next, if you have already tried mailing out postcards to your set of customers, you should do it regularly. Here’s why:

It’s the best way for customers to remember you.

The more that customers get mailers from you, the more that your brand name will stick to their minds.

It makes customers feel special.

Postcards can double as greeting cards. Be sure to send out postcards to your mailing list during holidays and their birthday, if you have that information.

It establishes customer loyalty.

Familiarity with your mailers can easily establish customer loyalty.

It gets a great, quick response.

Finally, postcards get a quick response – especially if you will include a promo code with a timeline to it. For instance, if they use the postcard to buy your products within a month, they can get an additional 5% discount. For this, your call-to-action should be enticing and effective.

As you can see, regularity is important when advertising using postcards so time your mailers wisely.

EDDM Mailing Easily Delivers Your Marketing Message to Every Mailbox

If you haven’t heard about eddm mailing yet and you’re a business owner, you are missing out on a lot. This is a service offered by the United States Postal Service to easily deliver your marketing postcards to every door in an address group of your choice. Let’s say that you are preparing for the soft launch of a beauty salon. You naturally would not have any customers yet, so you want to spread the word about the services that you offer. Instead of manually collecting names and addresses, you simply need to look for a print shop that offers eddm postcard printing. Here is what the print shop can do for you:

Offer the postcard printing package.

When you get in touch with a print shop that offers eddm mailing services, you can choose between offset and digital – some shops offer both. Digital prints typically use desktop printers and can handle small volumes of orders. For offset printing, huge printing presses are used and once set up, these can print hundreds to thousands of copies quickly. Postcard printing packages are usually offered by volume. If you need 500 copies initially, you can choose the size, paper thickness, and paper coating. You can design the postcard yourself, although there are some print shops with the feature of having your designs checked by a professional graphic designer, for a small fee.

Complete the requirements of the USPS so that your postcards can be delivered to every mailbox in your chosen address group.

After the printing of your postcards is done, if you paid for EDDM mailing, then the print shop will take care of the rest of the mailing process for you. You simply need to specify which address group to send the mailers to. This can be a zip code, an individual mailing route in your area, or households which fit a certain demographic like age group, household income, or household size.

The print shop will bundle wrap the cards in stacks of 100 as required by the USPS. They will also take care of the paperwork and deliver the postcards to the local post office for individual mailbox distribution.

Aside from designing and paying for the postcards, there is very little for you to do when ordering EDDM postcards. Since the print shop will take care of the rest of the process for you, make sure that they have the length of experience in printing EDDM postcards. Also go online to search for feedback on the quality of services that they offer.

All in all, EDDM mailing is the easiest and most effective way for you to send your message directly to your target market without exerting too much effort on your part. You can save that up for growing your business.