If you’re in the food business or if you are selling a line of products for babies, for example, you need to invest in marketing schemes like postcard printing. Naturally, nobody would know about your brand at first except for the direct employees. Over time, awareness about your business should build – and this cannot happen if you will not launch any kind of advertising campaign. Fortunately, you can combine digital with print marketing to spread the word about your brand.
For digital marketing, you need to establish an online presence. Create an official Facebook page and do the same thing for other social media accounts like Twitter, Instagram, Pinterest, and other sites. Of course, you need to have an official website and email address where customers can get in touch with you. Your digital marketing scheme would target the young people who are always online.
For print marketing, you need to look for an online printing services provider. This targets the older generation who are not always online. Surprisingly, there are still young customers who appreciate being sent tangible instead of digital marketing materials. This actually broadens the reach of print advertising, making it effective up to this day.
When you print postcards, here are a few things to remember:
- Work with a trusted print shop. Check on the online feedback about the quality of customer service that they provide. Determine if they use a digital or offset printing process – some offer both and use the appropriate method based on the volume of postcards that you will order. Also check on the quality of materials that they use.
- Know how to distribute your postcards effectively. You can go with the direct mail option where you have to put together your own mailing list. Or, ask if the print shop offers EDDM or Every Door Direct Mail postcards. Here, they will partner with the USPS to every door in a zip code, mailing route, or demographic that you will specify.
- When designing the postcards, always include a call-to-action. This will guide the recipient of the card on what to do next. Would you like them to sign up for a mailing list, visit your website, or buy something from your store using the promotional code that’s included in the card?
Familiarizing yourself with the benefits and must-dos when it comes to postcard printing will help you get maximum results for your print ad campaign.