If you decided to include postcard printing in your list of print marketing materials, you are on the right track. Similar to business cards, flyers, brochures, letterheads, and other print ad materials, postcards serve as a medium for you to communicate with your target audience. As a business owner, your goal is to inform customers about the background of your company, the products or services that you offer, or if there are any upcoming promos or events that they might be interested in. When you print postcards, you can include any marketing message that you want and the recipient could respond accordingly. It’s an effective advertising medium that is also cheap to produce.
Direct Mailing Postcards
The first thing to do if you want to include postcards in your print advertising campaign is to look for an online printing services provider. There are two options to choose from: digital and offset. Digital print shops use desktop printers while offset printing involves huge printing presses using state-of-the-art printing technology. The latter may be a bit more expensive but once the initial setup is done, the per piece cost actually gets lower. This means that the more postcards you order, the lower the price becomes. Another advantage of offset printing is that it can handle bulk printing jobs, and the print quality is excellent.
After printing the postcards, what comes next? You need to distribute the cards because they actually belong to the hands of your prospective and existing customers. An easy way to distribute postcards is to include them in deliveries, supplier receipts, or gift packages for business contacts. You can also personally hand them out on the streets in areas where there is high foot traffic. But the main purpose of printing postcards is to include them in mailers. For this, you have the option to do a direct mail campaign. If you have a mailing list that you put together yourself, you can have the print company mail out the postcards for you. You can also purchase a mailing list so you don’t have to go through the tedious process of collecting names and addresses.
Despite the prevalence of online campaigns, there is still a huge chunk of the market that can only be reached via direct mail. By direct mailing postcards, you can target this specific market, enhance your brand, and increase the sales of your products or services.