If you are thinking about 5 x 7 postcard printing for your business, you are already on the right track. Postcard printing in general is a great way to advertise your business. If you are working with the right printing company, you can print a set of postcards and they will take care of direct mailing or EDDM (Every Door Direct Mailing) for you. With direct mailing, you should have a list of customer names and addresses to send the postcards to. With EDDM, the printing company will work with the USPS to mail out your postcards to every door in a specific zip code or mailing route. EDDM is easier than direct mailing because you don’t have to put together your own mailing list. Aside from zip codes or mailing routes, you can also narrow down the mailing list to a certain demographic such as age bracket, household income bracket, etc.
Naturally, the first thing to do is look for a suitable online printing company that will take care of the printing and mailing of the postcards for you. Remember that when it comes to printed marketing materials likes postcards or business cards, paying close attention to detail is important. Just imagine how much money you will waste if you will print 500 postcards haphazardly, only to realize that the logo is printed incorrectly or your address is spelled incorrectly. To avoid such costly mistakes, make sure that the printing company has the length of experience in the industry. They would know how to proofread the data first, and ensure that there are no mistakes on the proof before the actual printing.
Another thing to consider when having postcards made is the paper and printing options available. There are plenty of postcard sizes to choose from, ranging from 2.5” x 2.5” to 5” x 7”, to as big as 9”x 12”. You can either print on just one side of the card, or use both sides if you have longer copy or if you want to include a promotional offer. Also check on the thickness and paper finish.
More importantly, the quality of print itself should be excellent. Offset printing is usually the better choice than digital, especially if you need a large volume of cards made. All in all, a full color, HD postcard which is printed on thick paper with a nice glossy finish is an excellent addition to any set of printed marketing materials.