business postcards – BlockbusterPrint.com Blog

Enjoy the Marketing Benefits of 5 x 7 Postcard Printing

Are you planning to look for a 5 x 7 postcard printing package to promote your business? If yes, then you’re in for a treat because there are many postcard printing companies who are already experts in the task. You just need to look for one with great customer feedback, good prices, and state-of-the-art printing presses or digital printers. By doing so, you can order postcards that will truly impress your customers.

Benefits of Postcard Printing

Let’s say that you already have a printing partner to produce the business postcards for you. The next thing to do is to be aware of why you are printing postcards in the first place. Postcards marketing is a typical part of any print advertising campaign. The postcards are mailed through direct or every door direct mailing options. Once the postcards are mailed out, they will be read by the recipient. Depending on how effective your marketing message is, you are bound to receive a response from them in the form of repeat orders or inquiries about the products or services that you offer.

Here’s more about the benefits that you can enjoy as a business through postcards marketing:

Brand awareness

When designing a postcard, its look and feel should be similar to how your logo is designed. This way, your business logo will be instantly recognizable – something that helps establish brand awareness.

Promoting your products or services

Postcards are a great tool for marketing your products or services. Since they have more space than business cards, for example, you can talk about your offer a bit more. When using postcards for this purpose, make sure to include a benefit to the customer as well. This can be in terms of promos or discounts that they can use when buying from you.

Reaching out to a new audience

If you already have a set of loyal customers, postcards can be used to entice new customers to try out your products or services. Again, mail out postcards with discount or promo codes to give your customers benefits.

Retaining the loyalty of existing customers

Finally, consistency is key when it comes to postcard marketing. Always follow up your initial postcard mailers with holiday greetings, birthday greetings, and mailers about seasonal promos. With all these benefits and more, there’s no reason why you should say no to using postcards to spread the word about your brand.

Make Your Mark as a Brand with Business Postcards

If you’re facing the challenge of needing to acquire repeat customers, can you overcome it by printing business postcards? Definitely! Here, we will look at the reasons why you should include postcards in your print promotional campaign – and how you can use it to establish customer loyalty.

First, what exactly is postcard marketing? When you order business postcards from printing companies, you can use them as a tool for direct marketing. When you’re mailing out business postcards, you already have a targeted market who is bound to respond to your call-to-action. Let’s say that you are relaunching your brand and you would like people to visit your store. How can business postcards help? Mail them out to the immediate community where your business is located. To entice them to take action and actually go to your store, make the postcard double as a discount card. Tell them that by simply presenting the card, they are entitled to a 15% discount when they visit your store at a specific date.

Second, why is business postcards marketing so effective? Since you already have a targeted mailing list, you are bound to get a response from your audience. It may not be immediate, but the results of your marketing effort will work more on establishing customer loyalty. This benefits your business in the long run. Another reason why this type of marketing is effective is that it is equally effective in terms of costs. As compared to mailing out sales letters, there is no need for you to put postcards inside an envelope – the message can be read outright.

If you want to test a new product, you can order postcards from an online printing and send it out only to a small fraction of your mailing list. If you receive a positive response, then you can increase the number of recipients.

As you can see, ordering postcards from online printing companies is a great business decision because you will enjoy numerous benefits. When looking for an online printing company, make sure that they have plenty of experience in printing out not just postcards, but other promotional materials as well. Other things to look for from an online printing are the turnaround time, costs, printing process used, postcards size, materials, and finishes available.

If you are consistent in mailing out online printing business cards, you can make your mark as a brand because doing so is a great way to establish customer loyalty.

Build Brand Loyalty by Mailing Out Business Postcards

After building a business from the ground up, the next thing that you need to do is ensure that your business will last – something that you can do by establishing brand loyalty through postcard printing. Let’s say that you are formulating organic beauty products. Your target market might be interested with the newness of the product so you have huge initial sales – but how can you sustain that? This can be done by establishing loyalty to your brand. How can postcard printing help you accomplish that? Through business postcards, you have an effective and easy way of reaching out to your target market.

Here are more reasons why you should mail out business postcards, whether you are offering a line of products or useful services:

• Business postcards are versatile.

You can use business postcards to introduce a new brand. You can also use it to announce an event, greet customers on holidays, or turn it into a discount coupon or voucher.

• Postcard printing is cheap.

There are many postcard printing companies that you can get in touch with – not just to order the postcards but also mail them out for you. Available in different sizes ranging from 4’ x 6” to 6” x 11”, postcard printing can be part of your print promotional campaign and it won’t set you back a lot in terms of costs.

• Mailing out postcards is a highly targeted form of advertising.

More importantly, mailing out business postcards is one of the highly targeted forms of advertising. If you will distribute flyers out on the streets, for example, you won’t know if the person you are handing it to is even interested with what you have to offer. With a targeted mailing list, you will send out these postcards to people who could be interested – or area already buying your products or paying for your services. This means that the money you spent on postcard printing will not be wasted. It might not produce immediate sales results but as you establish customer loyalty through postcard printing, your business will benefit in the long run.