You may already have a print advertising campaign in place if you are thinking about EDDM postcard printing. If not, then it’s high time to include EDDM postcards in your list of print ad materials because it is cheap, hassle-free, and effective. First, what is an EDDM postcard? It stands for Every Door Direct Mail where the online printing company will charge you just a few cents per postcard for the postage. You only have to select where to send the postcards to, and they along with the USPS will take care of the rest of the process for you.
Key Tips for Distributing EDDM Postcards
When having EDDM postcards printed, make sure that the printing process has a high-quality output. This is especially true if you plan to include images in your postcards. The pictures should be professionally shot and printed in full color HD. Your goal is to impress your customers so anything other than excellent printing results would be a disappointment. They would equate the quality of your postcards with the quality of products or services that you are offering. Next, choose an EDDM eligible size for the postcards. You should also decide whether to print on one or two sides; and if you want a matte or a glossy finish.
Once you’re done with EDDM postcard printing, what’s next? Distribution is the keyword here. You can choose to mail the EDDM postcards to a specific zip code so one postcard will be sent to every household in your chosen route. You want to be as specific as possible in selecting the route because you want to have good marketing results.
Let’s say that you are launching a line of women’s products. You want to mail out promotional postcards to households with this demographic. You can select by zip code, individual mail carrier route, age bracket, income bracket, or household size. Aside from paying for postcard printing package, you only need to pay a few cents additional for the EDDM postage. The print shop will bundle the postcards for you, fulfil the other USPS requirements, and bring the cards to the local post office for mailbox distribution.
Effective distribution is key if you want your print advertising efforts to be a success using EDDM mailing.