People usually receive postcards from their loved ones who are on holiday, or during special occasions. This may be an old-fashioned way of sending greetings or any other message, but there is such a novelty in receiving something tangible because of the presence of digital options. Let’s say that you are a business owner and you want to send holiday greetings to your customers. With postcard printing, you can make your customers feel special – especially if you will include a promotional code that they can use for discounts when purchasing something from your store or when booking your services.
Digital Plus Print is The Way To Go!
No matter what product or service it is that you are offering, you need to make people aware that your brand actually exists. This is where marketing efforts come into place. For digital marketing, you do need to have that online presence because that’s where the young audience is. If you don’t have a website, a Twitter handle, a Facebook page, or an Instagram account, you might as well not exist for the young people. This is where they get information and feedback about brands that they haven’t heard of before. As such, you need to establish an online presence first.
However, there are members of the older generations who have not yet caught up with technology. This is the part of the market that you can reach through print advertising. If you will contact an online printing company to order 500 postcards, for example, you can mail these out to all the addresses within the vicinity of your business. With the help of the online printing services provider, you can launch a worthy print advertising campaign to complement your digital marketing efforts.
By combining digital with print marketing, you can reach out to as many people as possible, based on how they consume their information.