One of the cheapest yet most effective ways to enhance your brand and establish customer loyalty is through postcard printing. By regularly mailing out postcards, your brand name will be familiar to your customers. If you will send out holiday and birthday greeting postcards with promotional gifts inside, you can earn their loyalty to your brand. You can even gain new customers by sending out postcards to every door within a specific zip code, for example. Since postcards are available in different sizes, you can choose which one will best contain your marketing message. Here, we will focus on the distribution part of postcards. Read on to find out how you can get your marketing postcards in the hands of your prospective and existing customers.
Postcard Printing Options
Before even thinking about distribution, you need to come up with the postcard design first. Are you using it to introduce your brand to a new age bracket? Or do you want people within the vicinity of your restaurant to come to your soft launch? Depending on your main goal, you can craft the postcard content. The space is limited so keep the message short but impactful. If you must include images, make sure that they are printed in high definition to impress the recipient. Also, look for a good print shop so that the postcards can be made using high-quality materials and a reliable printing process.
Now, when looking for a package from print shops, here are your options:
- Print Only
As the name implies, you can ask the print shop to simply print postcards for you. Once the cards are printed out, it is entirely up to you to distribute them.
- Direct Mail
If you have a mailing list, you can choose a printing package with direct mail. After printing the stack of postcards, the print shop can mail them out for you based on your list of names and addresses.
- Every Door Direct Mail
Perhaps the most hassle-free option among the three is EDDM or Every Door Direct Mai. The print shop will print the EDDM postcard, bundle them, take care of the USPS requirements, and deliver the cards to your local post office for individual mailbox distribution.
No matter which among these three options you select, what’s important is to include a call-to-action in your postcard copy – then distribute them accordingly. This way, your marketing message will reach your customers and you will get the response that you want.