If you think that print marketing is an old school way of advertising a brand that nobody uses anymore, think again. More and more businesses are going back to techniques like postcard printing with direct mail to reach out to their customers. Why? Because direct mail marketing campaigns deliver better results than email, SMS, or other digital advertising techniques. Here, we will take a look at why you should consider going back to print marketing.
Quick Facts about Postcard Printing & Distribution
These are the reasons why it pays to go back to old school marketing techniques such as direct mailing postcards:
- Postcards are effective advertising tools.
If you are a customer and you regularly receive promotional postcards from Business ABC, wouldn’t the brand name stick to your mind? This is especially true if Business ABC sends you holiday or birthday postcards with promotional codes for discounts on their products and services. This is a prime example of the effectiveness of postcard printing. With limited space, you can enhance your brand and get instant response, while establishing customer loyalty all at the same time.
- Postcards are cheap to print.
If you’d like to print postcards, you need to look for a shop that offers either digital or offset printing services. For professional-looking prints, go with offset printing. Cost-wise, you can order more pieces in order to enjoy a lower per-unit price.
- Postcards are easy to distribute.
When you get in touch with a print shop, you can ask about their postcards printing packages. The available options are: print only, direct mail, and EDDM postcards. For the direct mail option, you would have to use your own mailing list. With EDDM or Every Door Direct Mail, the print shop partners with USPS to deliver your postcards directly to every door in a specific zip code or mailing route. You can even narrow down the mailing list based on your desired demographic such as age group, income bracket, or household size. Aside from mailing postcards, you can include one in every delivery package, customer purchase, and transaction receipts.
Based from these facts, it is easy to see how postcards are a must if you would like to get great response from your customers for your print marketing efforts.