A mid-sized postcard that you can use for marketing is 5 x 7 postcards. There are smaller and bigger sizes but this one has just the right size for you to deliver your marketing message. Here, we will take a look at why it pays to use custom postcards in marketing, and why size matters when it comes to this type of printed advertising material.
Postcard Design and Printing Tips
There are almost two dozen postcard sizes that you can choose from and 5” x 7” is a mid-range size. It gives you the perfect paper area to say what you want to your customers. It’s also cost-effective, making it the perfect size to use in any print marketing campaign. So, if you would like to include postcard printing in your advertising arsenal, here are a few printing and designing tips to remember:
- Use the same colors as your business logo.
Consistency is important in branding and if you want to have a cohesive look in all your printed advertising materials, use the same colors as your business logo. If the same color palette is used to design your business cards, postcards, envelopes, notepads, brochures, and flyers, customers will immediately associate those colors with your business logo and your brand name.
- Use sharp images.
Whether you’re selling food or retail products, make sure to use sharp images. Invest in professional photography so that you can have the best results possible. Customers will have a not-so-good impression of your brand if your postcards have poorly lit images with pale colors.
- Use two-sided printing.
While you’re at it, take full advantage of the front and back sides of the postcard. On the front page, you can include all the important information about your business. On the back page, you can probably include a marketing tagline or two – then a promo code if you want the postcard to double as a discount card.
- Choose the right material, size, and printing process.
Finally, choose the right paper type and thickness. Size-wise, there are more than twenty available – the smallest being 2.5” x 2.5” and the largest measuring 9” x 12”. When it comes to the printing process, digital or offset are your two options.
Keep in mind these postcard design and printing tips to make the most out of this type of advertising material.