Tag: EDDM postcards

What is EDDM Postcard Printing?

EDDM, or Every Door Direct Mail, is a cost-effective method of printing and delivering postcards to potential customers in your service area. EDDM postcards are a great way to advertise your business and are an increasingly popular option for businesses looking for an effective way to reach their target audience. With EDDM, you can quickly and easily print large quantities of postcards at an affordable cost. Let’s take a closer look at the advantages of using EDDM services for your business.


Cost Effectiveness
One of the main benefits of using an EDDM service for your postcard printing needs is the cost savings it provides. By simplifying the process of mailing multiple postcards, it eliminates many costs associated with traditional mail campaigns, such as postage and labor expenses. This makes it much more affordable than other methods. Additionally, you can use lower-cost paper stock which will still provide good quality images and text. This makes it much more affordable than other forms of advertising such as radio or television commercials.

Targeted Delivery
Another advantage to using EDDM is that you can target specific areas with your mailings. Instead of sending out one large mailing to everyone on your list, you can use EDDM to send out smaller batches that are tailored specifically to each area. This ensures that only those people who live in the area receive your postcard, making sure that they actually see what you have to offer and potentially become customers!

Easy Set-up
The set-up process for EDDM services is also very simple compared to other types of mail campaigns. You don’t need any special software or equipment–you just need a computer and access to the internet! Once you have chosen which areas you want to target with your mailings, all you need do is upload the design for your postcards into the online system and then submit them for printing. It’s truly as easy as that!

Conclusion:
Overall, EDDM postcard printing services provide businesses with a cost-effective way to reach their target audience without having to spend too much money on traditional mail campaigns. They offer targeted delivery so that only those people living in the specified neighborhoods receive your message – increasing the chances of success – while also being easy and fast to set up! If you’re looking for an effective way to promote your business without breaking the bank, then consider giving EDDM a try today!

EDDM Mailing for Every Type of Insurance Plan

Eddm mailing or Every Door Direct Mail is the best way to distribute marketing postcards for insurance companies. No matter which of these plans you are offering to your clients, you can easily advertise it using eddm:
– Auto insurance
– Business insurance
– Commercial insurance
– Final expense insurance
– General insurance
– Health insurance
– Home insurance
– Life insurance
– Mortgage protection insurance
– Medicare supplement insurance
– Property insurance

But what are eddm postcards, exactly? EDDM is a service offered by the United States Postal Service where they partner with local print shops to send one postcard to every mailbox within a specific address. Only postcards are accepted as marketing mailers and you can narrow down the mailing list based on zip code, individual mail carrier route, or demographics such as average household income, homeowners versus renters, age bracket, etc.

The number one benefit of working with a print shop that offers EDDM if you are an insurance plan provider is that you do not have to take care of the finer details. The print shop will simply charge a postage fee for each postcard – but they handle the rest of the work. After printing the postcards, they will bundle it in 100s as required by the USPS. They will also take care of the paperwork, then deliver the bundled postcards to your local post office for individual mailbox distribution. Another benefit of looking for a print shop with EDDM postcards is that you do not need to put together or buy a mailing list – it’s all pre-chosen for you.

As an insurance plan provider, you are giving clients the benefit of having a financial plan to rely on in case something goes wrong. On your end, you can rely on print shops to promote this service that you are offering your clients simply by taking advantage of their EDDM mailing service.

Are You in the A/C or HVAC Business? Here’s Why You Should Print EDDM Postcards

If you are in the business of installing and fixing air conditioning units, or if you are offering Heat, Air Ventilation, and Cooling or HVAC services, then you need to find a way to advertise your brand. Temperature control in homes and offices is important, but not a lot of homeowners and office owners would know where to look in case their air conditioning, heating, or air ventilation units require servicing. To reach as wide an audience as possible, you must use a combination of online and offline advertising. For online marketing, establish a social media presence and make sure that your website is well-designed. For the offline marketing part, you can use something like printing eddm postcards to send mailers to as many residences and offices as possible. Read on to find out more about this. 

Targeted versus Saturated Mail Marketing

If you are using postcards to advertise your business, there are two ways to distribute them. First is by using a targeted mailing list. This is perfect for product sellers or service providers who have a niche market. Examples are products for women, babies, or kids of a certain age. The second way is by saturating your target market, which is where EDDM comes in. Every Door Direct Mail is a service offered by the United States Postal Service for entrepreneurs, where they can mail postcards to every door in a zip code or mail carrier route – without having to build or buy their own mailing list. 

Why Should A/C or HVAC Businesses Go for EDDM Mailing?

For those who are in the A/C or HVAC businesses, eddm postcards is the perfect way to advertise because you can send one postcard to every mailbox within a zip code or mail carrier route. Every home has an air conditioning unit, or radiator that might require fixing, so you have your targeted audience right there. If you also service commercial HVAC or A/C units, you can also include business addresses with your EDDM mailing campaign.

When looking for a print shop to create the postcards for you, make sure that they offer EDDM mailing. This is because they will essentially work with the USPS in sending your postcards to every door within a certain area. After printing the postcards, they will bundle the cards, fulfil the paper requirements of the USPS, and even send the cards to your local post office for individual mailbox distribution. With such a no-fuss, hassle-free process, how can you say no to the prospect of advertising your A/C or HVAC business using EDDM mailers? 

Send and Use EDDM Postcards as Calendar Gifts to Customers

Nobody says no to gifts, and if you would like to spread the word about your business while rewarding your customers at the same time, why not send them calendar eddm postcards? EDDM is Every Door Direct Mail, a service provided by the USPS for entrepreneurs. The idea is for the USPS to work in partnership with print shops and business owners so that promotional postcards can be sent to every door. If you have a small accounting firm, for example, you can send out postcards to every door within a zip code or an individual mailing carrier. With EDDM, you don’t have to put together a collection of mailing addresses for direct mail – the USPS and the print shop does all the work for you. 

EDDM Postcards as Calendars

Now, if you would like to use eddm postcard printing and send out the postcards as calendar gifts to customers, the process is quite easy. Here are a few good-to-know things about using calendar postcards for your print marketing campaign: 

  • Why use postcards as calendar gifts to clients and customers? 

It is nearing the holidays and one of the best corporate gifts that you can give to clients; prospective and existing customers; suppliers; and all your other business contacts are postcard calendars. Why? Mainly because they are cheap to produce. You can have one or two thousand cards made and mailed out to your chosen address without spending too much. The more pieces you order, the lower the per unit price gets – making it ideal for businesses with a general clientele. 

  • Should I print on one side only, or two sides? 

To boost the positive results of your EDDM marketing, use both sides of the postcard for printing. You can use one side for the calendar itself – including your logo prominently. For the second side, you can print information about your business, maybe a promo code that they can use for the holidays, and any other pertinent information that you would like to include. 

  • How do I look for the best print shop to partner with for my EDDM mailing campaign?

Do your research when looking for a print shop to work with. Check if they have experience in EDDM mailing campaigns. Also determine their turnaround time, the price of the printing package, any other freebies or inclusions, and the quality of customer support provided. 

More than the low price, it is the fact that your business name and logo are kept in the minds of your customers year-round which makes investing in EDDM postcards well worth it.

EDDM Postcard Printing: Elements of a Great Design

If your goal is to combine digital with print marketing, you are definitely on the right track. With almost all businesses establishing an online presence these days, you would be left behind if you not have official social media pages and a website. It’s well and good to market digitally, but there’s still a part of your audience who are not online. This is what you can target with Every Door Direct Mail or eddm postcard printing. For this, the print shop will work with the USPS to deliver your eddm postcards to every door in a zip code, mailing route, or addresses based on certain demographics. What’s good about this method is that you do not have to put together your own mailing list – the print shop does all the work for you. 

Elements of a Great Postcard Design

Aside from distribution, eddm mailing requires an excellent design for it to be effective. Here are some elements of a great postcard design:

  • An attention-grabbing headline

This is a one or two liner that’s written on top of the postcard. Since it is the first line that a customer will read, it needs to be compelling and instantly deliver the message. 

  • Sharp images and high-definition photos

Stay away from chunks of text because people do not like reading lengthy lines. Also, your space is limited in the first place. Combine the copy with sharp images, hand drawn illustrations, or HD photos which are professionally shot. 

  • Benefits that the reader will enjoy

Are you offering a product or a service? What benefit will a person enjoy when buying your product or booking your services? Highlighting these will entice the reader of your postcard to try out your brand at least once. If they like it, they will surely be repeat customers and that is when you will slowly realize the gains of your postcard marketing campaign. 

  • An impactful call-to-action

Lastly, include a call-to-action. Place it inside a brightly-colored box somewhere in the design of the postcard to immediately draw the reader’s eyes to it. Your call-to-action could be a QR code which leads to your website or social media pages, or it could be a number that people can call for more information. 

With a well-designed postcard, you can impress customers, prompt them to take action, and make them familiar with your brand, enough to establish loyalty. 

Postcard Printing and Distribution Facts

If you think that print marketing is an old school way of advertising a brand that nobody uses anymore, think again. More and more businesses are going back to techniques like postcard printing with direct mail to reach out to their customers. Why? Because direct mail marketing campaigns deliver better results than email, SMS, or other digital advertising techniques. Here, we will take a look at why you should consider going back to print marketing. 

Quick Facts about Postcard Printing & Distribution

These are the reasons why it pays to go back to old school marketing techniques such as direct mailing postcards: 

  • Postcards are effective advertising tools. 

If you are a customer and you regularly receive promotional postcards from Business ABC, wouldn’t the brand name stick to your mind? This is especially true if Business ABC sends you holiday or birthday postcards with promotional codes for discounts on their products and services. This is a prime example of the effectiveness of postcard printing. With limited space, you can enhance your brand and get instant response, while establishing customer loyalty all at the same time.

  • Postcards are cheap to print. 

If you’d like to print postcards, you need to look for a shop that offers either digital or offset printing services. For professional-looking prints, go with offset printing. Cost-wise, you can order more pieces in order to enjoy a lower per-unit price.

  • Postcards are easy to distribute.

When you get in touch with a print shop, you can ask about their postcards printing packages. The available options are: print only, direct mail, and EDDM postcards. For the direct mail option, you would have to use your own mailing list. With EDDM or Every Door Direct Mail, the print shop partners with USPS to deliver your postcards directly to every door in a specific zip code or mailing route. You can even narrow down the mailing list based on your desired demographic such as age group, income bracket, or household size. Aside from mailing postcards, you can include one in every delivery package, customer purchase, and transaction receipts. 

Based from these facts, it is easy to see how postcards are a must if you would like to get great response from your customers for your print marketing efforts.

Postcard Printing Options: Print Only, Direct Mail, or EDDM

One of the cheapest yet most effective ways to enhance your brand and establish customer loyalty is through postcard printing. By regularly mailing out postcards, your brand name will be familiar to your customers. If you will send out holiday and birthday greeting postcards with promotional gifts inside, you can earn their loyalty to your brand. You can even gain new customers by sending out postcards to every door within a specific zip code, for example. Since postcards are available in different sizes, you can choose which one will best contain your marketing message. Here, we will focus on the distribution part of postcards. Read on to find out how you can get your marketing postcards in the hands of your prospective and existing customers. 

Postcard Printing Options

Before even thinking about distribution, you need to come up with the postcard design first. Are you using it to introduce your brand to a new age bracket? Or do you want people within the vicinity of your restaurant to come to your soft launch? Depending on your main goal, you can craft the postcard content. The space is limited so keep the message short but impactful. If you must include images, make sure that they are printed in high definition to impress the recipient. Also, look for a good print shop so that the postcards can be made using high-quality materials and a reliable printing process. 

Now, when looking for a package from print shops, here are your options: 

  • Print Only

As the name implies, you can ask the print shop to simply print postcards for you. Once the cards are printed out, it is entirely up to you to distribute them. 

  • Direct Mail

If you have a mailing list, you can choose a printing package with direct mail. After printing the stack of postcards, the print shop can mail them out for you based on your list of names and addresses.

  • Every Door Direct Mail 

Perhaps the most hassle-free option among the three is EDDM or Every Door Direct Mai. The print shop will print the EDDM postcard, bundle them, take care of the USPS requirements, and deliver the cards to your local post office for individual mailbox distribution. 

No matter which among these three options you select, what’s important is to include a call-to-action in your postcard copy – then distribute them accordingly. This way, your marketing message will reach your customers and you will get the response that you want. 

Frequently Asked Questions about EDDM Postcard Printing

There are many online printing services offering either offset or digital printing. If you want to launch a full-fledged print advertising campaign, then you need to look for one with the length of experience and the equipment needed for the types of printing jobs that you require. Here, we will take a look at one print job in particular: EDDM postcard printing. 

EDDM is Every Door Direct Mail where the print shop works with the USPS to send your mailers to the mailboxes of every door in a specific zip code or mailing route that you will specify. Instead of building a mailing list from scratch, you can simply pay for the EDDM postage fees and the printing company will take care of the rest of the process for you. 


EDDM FAQs

To learn more about EDDM postcards mailing, here are some frequently asked questions about it:

  • What are my printing options for postcards? 

As mentioned earlier, you can choose between offset and digital printing. Offset looks more professionally-made than digital simply because of the sophistication of the printing presses that they use. If you want to have full color HD postcards, offset printing is for you. 

  • Which size should I choose? 

There are over two dozen sizes available for postcards ranging from 2.5” x 2.5” to 9” x 12”. For EDDM, however, there are only seven acceptable sizes including: 4.25” x 11”, 4.5” x 12”, 6” x 11”, 6.5” x 12”, 6.5” x 9”, 8” x 10”, and 9” x 12”.

  • Is EDDM cheap? 

If you will be working with a print shop that specifically offers EDDM services, you only need to pay for the price of the printing package, plus a few cents each for the EDDM services. This fee is more than worth it because the printing company will take care of the bundling of the postcards for you, as well as the paper work. They will also deliver your postcards to the local post office for mailbox distribution. 

  • What marketing message should I include in the postcard?

Based on the size of the card, you can have just a short marketing message in the mailer. Make sure to add a call to action, the information should be accurate, and it’s better to include a promotional code. This way, your marketing message will be all the more effective. Lastly, be consistent in postcard marketing because the more that customers hear from you, the more loyal they will be to your brand.

Want to Print EDDM Postcards? Know Your Paper Options

In today’s business environment, digital advertising may be the obvious choice for marketing any brand. But because everyone is into digital, there is such a novelty with printed advertising materials, which is exactly what makes them effective. If you want to complete your print advertising campaign, make sure to print EDDM postcards and include them with notepads, brochures, business cards, flyers, envelopes, and similar products. 

EDDM Postcard Paper Options

Naturally, the first thing to do if you want to launch an EDDM postcards marketing campaign is to look for a printing company. Check if they offer digital or offset printing services. Also check on the quality of printing, materials, and customer service that they offer; the turnaround time; and the prices of the printing packages. 

For the paper options, here are a few questions to ask: 

  • What are the available postcard sizes?

The smallest postcard that you can order is 4” x 6”. There are other sizes available, the best performing is 6” x 11” and you can go as big as 6.5” x 12”. 

  • Should I print one-sided or two-sided?

Although there’s an additional rate for two-side printing, it is still a more economical option than printing two one-sided postcards. Make your selection based on the length of the message that you would like to print on the postcard. 

  • Which paper finish should I choose?

For the thickness, 16-pt. or 17-pt. paper stock is used. Next, choose between an ultra-smooth matte finish or an ultra-smooth gloss finish. 

  • Other things to consider 

Also decide on the quantity that you will order. If you will go with offset printing, remember that the price per piece gets lower as the number of pieces that you order gets higher. For instance, ordering 1,000 4” x 9” postcards is pricier than ordering 2,500 or 5,000 pieces. 

By knowing what your paper options are for EDDM postcard printing, you can come up with a piece of marketing material that will impress your customers and boost your overall sales.

Combine Digital with Direct Mail When You Print EDDM Postcards

One of the best ways to reach out to your target market is to print EDDM postcards. EDDM means Every Door Direct Mail and it’s a mailing service provided by the United States Postal Service where your mailers are automatically sent to every door in a specific address, thus the name. 

Let’s say that you are opening a hair salon and you want to send EDDM postcards to every address within a five-mile radius of your location. The printing company that works with the USPS will charge you an amount for EDDM mailing, then your postcards will be sent to every address in your specified zip code. You can also choose a mailing list depending on age bracket, income bracket, or another demographic. EDDM removes the brunt of the work behind manually gathering email addresses. You simply need to know which target market to send the postcards to, and they will do all the behind-the-scenes work for you.

How to Combine Digital with Traditional Print Marketing

Now, if you want to increase the response rate for your EDDM marketing efforts, you need to know how to combine digital with traditional print marketing. Here’s how:

  • Include a QR code in the postcard. 

If you’re offering a general service or a retail product that anybody can pay for, you need to target all age brackets. Combining digital with print marketing is a good idea because you will get a better response rate. For instance, those who are in their 50s may want to read through the information in your postcard – but what about a 20something? They’d want something digital, so include a QR code in the card. This can be a link to your website where they can get more information about the product or service that you are offering.

  • Include a map with a pinned location. 

On the postcard, you can also include a map with a pinned location, especially if your place of business is tricky to find. You can also include a witty line about a famous landmark to grab the attention of your reader.

  • Know which target market to focus on.

Finally, get to know your target market. You might get a good response with new customers especially if you have a well-designed postcard. But you should not leave out your existing customers. These individuals are already taking advantage of your products or services, so focus on giving them additional benefits so that they can become repeat customers. Offering discounts and freebies is a great way to make them respond to your call-to-action.