There are many online printing services offering either offset or digital printing. If you want to launch a full-fledged print advertising campaign, then you need to look for one with the length of experience and the equipment needed for the types of printing jobs that you require. Here, we will take a look at one print job in particular: EDDM postcard printing.
EDDM is Every Door Direct Mail where the print shop works with the USPS to send your mailers to the mailboxes of every door in a specific zip code or mailing route that you will specify. Instead of building a mailing list from scratch, you can simply pay for the EDDM postage fees and the printing company will take care of the rest of the process for you.
To learn more about EDDM postcards mailing, here are some frequently asked questions about it:
- What are my printing options for postcards?
As mentioned earlier, you can choose between offset and digital printing. Offset looks more professionally-made than digital simply because of the sophistication of the printing presses that they use. If you want to have full color HD postcards, offset printing is for you.
- Which size should I choose?
There are over two dozen sizes available for postcards ranging from 2.5” x 2.5” to 9” x 12”. For EDDM, however, there are only seven acceptable sizes including: 4.25” x 11”, 4.5” x 12”, 6” x 11”, 6.5” x 12”, 6.5” x 9”, 8” x 10”, and 9” x 12”.
- Is EDDM cheap?
If you will be working with a print shop that specifically offers EDDM services, you only need to pay for the price of the printing package, plus a few cents each for the EDDM services. This fee is more than worth it because the printing company will take care of the bundling of the postcards for you, as well as the paper work. They will also deliver your postcards to the local post office for mailbox distribution.
- What marketing message should I include in the postcard?
Based on the size of the card, you can have just a short marketing message in the mailer. Make sure to add a call to action, the information should be accurate, and it’s better to include a promotional code. This way, your marketing message will be all the more effective. Lastly, be consistent in postcard marketing because the more that customers hear from you, the more loyal they will be to your brand.