Grab the Attention of Passers-by with Outdoor Banners

One of the most common examples of the use of outdoor banners is when a sign is posted outside a home that says “House for Sale”. This just goes to show how effective yard sign printing is if you want to attract the attention of buyers, specifically those who are passing by. Let’s say that you are newly launching a restaurant. The prospective diners would be those who are working and living nearby. In order to grab their attention, you can print four or five 12” x 18” outdoor banners and place them in areas around the neighborhood where they can easily be seen. Indicate the name of the restaurant, the opening date, and a mouth-watering photo of one of your featured dishes, and people will look forward to visiting your place of business.

Existing business owners can also use yard sign printing to announce a store sale, a branch opening, and similar big events. Engineers, landscapers, and architects who are involved in building a structure from the ground up usually announce their work in the form of outdoor banners. These huge signs are also useful in endorsing events, festivals, yard sales, political campaigns, etc.

When having outdoor banners made, order from a company that specializes in custom yard signs. Check on the material – it should be durable enough to withstand strong winds and even rains, since the sign will be posted outdoors. It should be printed in full color HD for the design to pop, and there should be different sizes available. If you want a House for Sale sign, for instance, you can have an 18” x 24” lawn sign made from corrugated plastic material. Also ask about the mounting options – these lawn signs usually come with H-shaped lawn stakes which are perfect for mounting the signs on the ground. Whichever purpose you need it for, outdoor banners make for the perfect attention-grabbing sign that will let passers-by read about the marketing message that you’d like to send out.

Ways to Strategically Use Plastic Business Cards for Marketing

Plastic business cards can be part of any full-fledged print marketing campaign. Despite the popularity of digital marketing, print marketing is still effective because it is tangible and long-lasting. When you hand over a clear plastic business card to a potential client, he or she is bound to be impressed by the quality of printing and material – especially when you combine it with an eye-popping design. This is just one of the reasons why it pays to order business cards which are made from plastic.

Another reason is the aesthetics and quality of the material. Compare a thin, haphazardly printed cardboard business card to a thick, well-designed frosted plastic business card. Which of these two cards do you think a customer will keep? Which one will last longer? The plastic card, obviously. Most plastic business cards are made from 20-pt. vinyl – which is just slightly thinner than a standard credit card. When held, the weight feels significant to the hand, especially when compared with a 14-pt. vinyl cardboard business card. Plastic is also waterproof and tear-proof. A thin card without any special coating can easily tear, which is something that plastic cards aren’t prone to. These qualities make plastic the material of choice for business cards.

Lastly, how can you strategically use plastic business cards for marketing? Since they can easily be mistaken for a credit card, why not use plastic business cards as a discount card for promotional events? If you’re newly launching your business, offer a 10% discount for customers who will bring your plastic business card to the store. You can also include these cards when sending out mailers as part of your postcard marketing campaign, for example.

As you can see, there are plenty of benefits in choosing plastic business cards. By using them strategically in your print marketing campaign, you can watch your profits soar by simply distributing these elegant, high-quality business cards to your network of contacts.

Use Long-Lasting Clear Business Cards to Promote Your Brand

One thing’s crystal: clear business cards made from plastic are an excellent tool to use in promoting your brand. No matter which industry it is that you are in, you are bound to create a long-lasting first impression to the recipient of your card.

Why exactly should you go for printing business cards which are made from clear material? Here are a few of its characteristics:

  • Clear business cards are made from plastic which are durable. Unlike plain cardboard business cards, handing over a clear plastic business card to a potential client or customer will leave an impression that your brand is in it for the long haul. This means that you are encouraging your customers to give your brand their trust, and that you can establish a mutually beneficial relationship over time.
  • You can take your pick from white plastic, crystal clear plastic, or clear frosted plastic. Just remember that you are working with a unique material so coming up with a layout for the business card can be quite tricky. Make sure to design the business card accordingly, based on the type of printing finish that you’d like to have.
  • When printing business cards made from plastic, the material is usually made from 20-pt. plastic which has 63% the thickness of a regular credit card. They’re waterproof and resistant to wear and tear.

You also have the option to select rounded corners or square-edged clear business cards. Round corners can measure ¼” or 1/8”. Choose between full color printing on one or both sides.

Lastly, you can take your pick from different sizes including square business cards, standard US-sized cards, European size cards, square, or slim skinny business cards. Durability, uniqueness, and longevity are just some of the qualities that you can portray for your brand – simply by opting for unique clear plastic business cards.

Quick Facts about Plastic Business Cards

Hand over a plastic business card to a potential client and you will get that immediate reaction of surprise. The mere fact that the material is not as cliché as beige cardboard is enough to leave a good first impression. Match this with a design that portrays the image that you’d like to have as a brand – then you are off to good start in your print advertising campaign using business cards.


Plastic Business Card FAQs

If you are considering using plastic business cards, here are a few quick facts to know about it:

  1. How thick are plastic business cards?

Cardboard business cards have a thickness ranging from 14-pt. to 32-pt. The most popular option is to use 20-pt. plastic, which has 63% the thickness or a regular credit card. Some printing companies even give you the option to cut the card with rounded corners, or just leave them with rectangular edges.

  1. What kinds of printing finish are available?

You can take your pick from clear business cards, white plastic or frosted. White is a great option for those with black-and-white or mostly plain designs. Clear business cards stand out because of the material and designs available. Frosted business cards can be designed similar to cardboard cards, with the thick and durable material being the only difference.

  1. Any design consideration to keep in mind?

When designing clear business cards made from plastic, make sure that the font has a size and design that’s easily readable. You don’t want the recipient of the card to be squinting when trying to read your contact number because the font is too small. Avoid overcrowding the design with unnecessary elements – the cleaner, the better. Choose colors that will contrast with the finish of your card so a white background is not a good idea for white plastic cards, nor are light colors against a frosted plastic background.

With a standout design and material, plastic business cards are great for handing out to customers so that you can leave an excellent first impression for your brand.

Make Your Brand Name Pop with Plastic Business Cards

What are the benefits of plastic business cards? To start right off, the material is durable, it feels significant to the hand when held, and it is waterproof and tear-proof. Compared to thin cardboard cards, plastic business cards that are designed with the material in mind will make your brand name pop. Here, we will take a look at a few things to remember when ordering business cards.


Tips when Ordering Online Business Cards Made of Plastic

The good news is that you can easily look for online business cards printing companies that offer the plastic cards option. To ensure that you have a smooth and easy transaction while getting the best print possible, here are a few tips to keep in mind:

  • Look for printing companies with an easy ordering system.

There are printing companies with a completely online ordering system. All you have to do is select the type, size, and thickness of the business card. After uploading the design, specify the quantity and if there are any other special requirements for printing your card. Next, make a payment and wait for the cards to be delivered straight to your doorstep – it should be that easy.

  • Check on the finish options that they offer.

For plastic cards, the most popular options are white, clear, and frosted. When choosing between these three, make sure to also consider the layout of your card so that the colors of the design and the text will pop out.

  • Ask about the thickness of the material.

For most plastic business cards, a 20-pt. vinyl material is used – which is slightly thinner than a standard-sized credit card. You also have the option to request for round-edge or rectangular-edge cards.

  • Determine the turnaround time and check on the quality of customer service that they offer.

Once your order for online business cards is placed, how many business days must you wait for the cards to be delivered? What about the quality of customer service offered by the printing company? Try to make one or two inquiries to gauge the speed of their response, and the quality of customer service offered.

By keeping these tips in mind, you can have a hassle-free time ordering plastic business cards from your preferred printing company.

 

 

Boost Your Brand Image with Envelope Printing

Branding is a very important aspect of promoting your business. No matter which industry it is that you are in, you can benefit from envelope printing and launching a full-blast print advertising campaign. From distributing flyers to sample menus, sending postcards to designing brochures, your customers need to see and read something about your company.

 

Let’s say that you are an existing business and you already have a pretty sizeable group of loyal customers. But then, you want to expand your reach to a more general demographic. For this, branding and envelope printing is important because the printed materials become an instrument for you to send out your marketing message.

How Envelope Printing Helps Boost Your Brand’s Image

 

So how exactly can something like envelope printing help boost the image of your brand? Think of envelopes as the reception area of a doctor’s office. If the office looks untidy and un-clinical, how do you think the patients would feel? Would they be confident putting their health on the hands of the doctor who runs the clinic? Not if the area’s unkempt or not in keeping with the medical profession. The same thing applies to envelopes. Once a customer receives something in the mailer – be it a postcard, flyer, brochure, menu, or business card – what is the first thing that they will see? The envelope.

 

If you will use a plain white envelope, the recipient might throw your mailer directly to the trash – thinking that it’s spam mail. Compare this with a business that invested well in envelope printing. Instead of a plain white envelope, you might use a colored envelope in a standard size – using thick stock paper and textured linen material. The colors used on the design of the envelope mirrors your brand’s logo. One look at the premium paper and the design of the envelope will make the recipient of your mail interested and impressed enough to open the envelope. With this, you are one step ahead compared to a competitor who might send the same mailer using just plain white envelope.

 

Based from this example alone, you can see how easy it is to boost your brand’s image simply by using envelope printing. As long as the design and overall look is consistent with the image that you’d like to portray as a brand, you can expect great results from your print marketing efforts using envelopes and other related printed materials.

Enjoy a Multitude of Benefits from Yard Sign Printing

Yard sign printing can be as small as a 12” x 18” lawn sign to as large as a 24” x 36” outdoor banner. You can usually order these from companies that specialize in printing business cards, envelopes, brochures, flyers, and similar marketing materials. What’s good about using yard sign printing to promote an event, a product, or a business is that its sheer size makes it so attention-grabbing. When you combine it with a good quality material, strategic placement, and an eye-popping design, then you have the perfect advertising tool to use for almost any advertising application.

So what are the main benefits of yard sign printing? Here’s a quick list:

  • Yard signs are affordable.

When you go online, you can easily find printing companies that sell cheap yard signs. Before ordering, however, make sure that the material and printing method that they will use is of good quality. This way, you can get the best value for your money.

  • Yard signs are durable.

Most yard signs, outdoor banners, or lawn signs are made from corrugated plastic material. Since these signs are displayed outdoors, they are exposed to the elements. If the material is flimsy, sunlight, wind, or rain can easily damage the sign. This means that when having yard signs made, you must make sure that the material is strong enough to withstand the elements.

  • Yard signs effectively send the message out.

Cheap yard signs are an effective marketing tool because of their attention-grabbing nature. When you drive by a house with a House for Sale sign, that’s the first thing that you will usually see. Political rallies also use huge banners so that the message of the candidate can be easily seen even from people standing from afar. This is why yard signs are mostly used by politicians, realtors, construction firms, landscapers, and other business owners.

With all these benefits and more, you really should start thinking about including outdoor banners or custom yard signs as part of your print advertising campaign.

Learn about the “Anatomy” of a Marketing Envelope for Effective Print Marketing

According to Statista.com, ad spending in the print advertising segment is projected to reach more than US $45 million in 2020. Although digital ads are still dominant, a fair chunk of advertising money goes to printed materials. Whether you’re a start-up company or newly relaunching your business, it does pay to still invest in printed materials, specifically envelope printing, in order to promote your business. Customers like receiving something tangible in the mail. it’s also a cheap form of advertising and is still highly effective. With all these reasons, you can see how it does pay to invest in good quality envelope printing.


The “Anatomy” of a Marketing Envelope  

Now, how can you make sure that you are sending the right marketing message when you have these envelopes printed out? To get started, here’s the “anatomy” of a marketing envelope, also known as the factors that you need to consider when having one printed out:

  • The size

Depending on the printing company, there are several sizes available for envelope printing. The smallest is 3.875” x 8.875”, there’s a standard-sized envelope, one the size of a greeting card, an invitation size, one that fits a letterhead and the largest custom size fits a folder.

  • The color and design

Another aspect of envelope printing is the design itself. Since your goal in having the envelopes printed out in the first place is to brand your business, it should be designed with your logo in mind. The logo does not necessarily have to be on the envelope – but its color and overall design should complement your branding message. If your target market is young girls, for example, you might have an all-pink logo. This color should be used in the envelope as well. Before placing an order for printed envelopes, make sure that the final design conveys your overall marketing message.

  • The sealing and opening

Traditional envelopes are sealed using the ‘licking’ method. This is not at all hygienic, so look for envelopes with a sticker seal. At the very least, there should be an adhesive that does not need any liquid to stick and seal the envelope.

  • The material used

Finally, there’s the material used. A 70# paper stock is good enough for impressive envelope printing. Aside from paper thickness, you need to decide on the texture: it can be textured linen or super smooth. When choosing between these two, consider how your design will look on textured or non-textured paper.

Familiarizing yourself with the different aspects of printing an envelope will turn this part of your printed promotional campaign into something that will impress the heck out of your customers.

Set the Tone for Your Print Advertising Campaign with Envelope Printing

Envelope printing, when used as part of a print advertising campaign, is similar to opening presents. When you’re unwrapping a gift with a pretty bow or pristine wrapping, you expect what’s inside to be equally exquisite. When you open a letter which is housed in a plain white envelope, you kind of expect the content to be boring. On the other hand, if the envelope is made from textured linen paper and has a bold, colorful design that catches your eye, you tend to be more curious to know what is inside. This just goes to show how important it is to invest in good quality envelopes.

As a business owner, you might be surprised at the number of benefits that you will enjoy from envelope printing. Here’s a quick list:

  • Envelope printing is still an effective form of print advertising.

Everything is digital these days so it is a novelty to receive something tangible, especially in the mail. With envelope printing, you can mail out a greeting card on the birthday of your customer, for example. With a good quality envelope and a nice greeting card inside, the recipient of the card will surely remember your brand. If you’re opening a restaurant, distribute sample menus inside well-designed envelopes to make a great first impression to potential customers.

  • The design of the envelope sets the tone for the rest of your print advertising campaign.

A complete set of print advertising materials include envelopes, letterheads, brochures, flyers, notepads, menus, and business cards. If you are sending out mailers, the envelope is the first thing that a customer sees. The design of the envelope determines whether the recipient will be interested enough to open what’s inside, or throw the mail directly to the trashcan. You don’t want this to happen, so make sure to invest in good quality envelope printing and design.

Perhaps the best part of including envelopes in your print advertising campaign is that it’s cheap. You can have 250 envelopes printed for just $105 or less than fifty cents each. The higher the quantity, the lower the per piece cost becomes. Despite its affordability, envelope printing remains to be one of the most effective forms of print advertising, so make sure to include it in your arsenal of printed promotional materials.

Top Tips for Envelope Printing and Designing

Unless it’s a postcard, the first thing that you will see when you receive something in the mail is the envelope. This is why for business owners, it is crucial to invest in good quality envelope printing. Not only do envelopes leave a great first impression to the recipient of your business mailer, but they also set the tone for your print advertising campaign. Combined with flyers, brochures, postcards, and menus, envelope printing will go a long way towards selling your brand and the products or services that you are offering.

How to Effectively Print Envelopes

Now, how do you create an effectively designed and well-made envelope? Here are a few tips to remember:

  • Design the envelope in a manner that’s consistent with your branding.

When you visit an aesthetic clinic, you’re supposed to be impressed with how clean and, well, aesthetic the office is. The same thing applies when you’re receiving a mailer. Whether it’s a flyer, a brochure, or a sample menu, the design of the envelope matters. If it’s just a plain white envelope which does not even have a logo of the company, you would not know what the content of the mailer is all about. On the other hand, if the company invested in good quality envelope printing, there will be an eye-catching design and a logo. If you’re a business owner, make sure that the colors used, the logo, and the overall design of the envelope is consistent with the image you’d like to portray as a brand.

  • Decide which size is best suited for your printed mailers.

There are different sizes of envelopes to choose from:

  • 875” x 8.875” (return envelope)
  • 125” x 9.5” (standard letter envelope)
  • 25” x 7.25” (greeting card size)
  • 6” x 9” (invitation size)
  • 9” x 12” (fits 8.5” x 11” letterhead)
  • 10” x 13” (fits a folder)

The standard envelope printing sizes should work, but there should be no stopping you from using the bigger sizes for a bolder impression. If you’re trying to gain the loyalty of your customers, for example, send them greeting cards housed in A7 sized envelopes during the holiday season. Make sure to include something nifty like a discount coupon, a bookmark, or a door hanger with your logo in it that they can use.

  • Choose the right material.

Lastly, select between textured linen envelopes and super smooth envelopes. A 70# paper stock is always a great option because of how significant it feels to the hand.

By keeping these things in mind, you can effectively design an envelope that will complement the rest of your print advertising materials.