Brochure printing is to offices what menu printing is to restaurants. Whether you are the owner of a fine dining restaurant, a fast food chain, a small food truck, or even a snacks stand, the menu is the heart and soul of your business. It’s the first thing that hungry diners look at when they walk into a restaurant. If you have a food truck, customers will check out your menu first so that they would know what to order.
Now, for mid- to small-sized food sellers or food truck owners, it is important to also have a to go or takeout menu. Print to go menus serve more of a marketing purpose so it’s a good thing to invest in. Here, we will take a look at the basics of having to go menus printed out so that they can be used to promote your food business.
Printing To Go Menus
To get started on promoting your brand, here are a few steps to follow in printing to go menus:
- Design your to go menu first.
If your food stall or truck is solely for takeout, you can include all your food items on the menu. Make sure that the dishes are high profit and quick to prepare. After all, your goal in printing the takeout menus is to promote your business – so you might as well highlight the most profitable dishes and turn them into bestsellers.
On the other hand, if you have a separate dine in menu, you can trim the number of items in your takeout menu. Again, choose the high-profit yet easy to prepare to dishes. Also make sure to include your contact information accurately. The menu should be designed based on the logo of your brand to create an instantly recognizable look. The pictures should be professionally shot, and include a brief description of each dish if you want.
- Decide on the size, material and folding options.
Takeout menus are available in these sizes: 11” x 17”, 8.5” x 11”, or 8.5” x 14”. For the folding options, choose from double gate, double parallel, half fold, half fold then half again, half fold then trifold, roll fold, tri-fold, and Z-fold.
- Work with an online printing services provider to print out the menus for you.
Finally, look for an online print shop that can print the takeout menus for you. Printing options include digital or offset – some print shops offer both. Make sure that the quality of print is excellent and check on the package price to ensure that you are getting the best bang for your buck.