If you want to have an affordable marketing campaign, printing business cards might be the solution. But what if you want to print more information than can be contained in a US standard sized 2” x 3.5” card? You may want to go with brochures. These have panels that range from two to twelve, depending on the folding option and the size. However, this can be too much especially if you just want to tell customers about an upcoming event or if you simply want them to visit your website or your store. A good balance between a business card and a brochure is a rack card. These come in two sizes: 3.5” x 8.5” or 4” x 9”. Rack cards are displayed in areas where there is high foot traffic, for people to pick up and read.
Elements of a Good Rack Card Design
For rack card printing, you need to work with a good print shop to create the stacks of cards for you. Make sure that they use good quality material and a reliable printing process. But before you can even place your order, you need to make sure that your rack card is well-designed for you to receive good response from your target market. Here are the elements of a good rack card design:
- Branded look
Most online printing companies would advise you to use the same colors as your business logo when designing rack cards. This creates a cohesive, instantly recognizable look for your brand.
- High-quality material
Your goal is to impress so rack cards should never be printed in cheap cardboard paper. Premium 16-pt. stock paper is recommended. For the finish, choose between ultra-smooth matte or ultra-smooth gloss.
- State-of-the-art printing process
Digital and offset are the available printing options. Some print shops offer both, while others just have either a digital or an offset printer. Digital printers can handle small print jobs and the quality is passable. But if you are placing a big order and you want fast results with excellent quality, go for offset printers that use state-of-the-art printing process. This ensures that the colors on your rack cards are vivid and the images are sharp.
- Unique features
Finally, go for unique features such as a detachable business card. You want your rack card to stand out in a brochure display – so by having a good foundational design, you can achieve exactly that.
