BlockbusterPrint.com – Page 9 – BlockbusterPrint.com Blog

Are You an Expert on Carpet, Wood, or Tile Floors? Use EDDM for Marketing!

One of the many specializations that businesses related to building can have is flooring. If you are an expert on carpet, wood, or tiles installation, you need to reach out to your target market. You can interact with them through your social media accounts but to maximize inquiries and bookings, you must supplement your advertising campaign with printed marketing materials. This is where eddm mailing proves to be useful. Through it, you can send one postcard to every door within a zip code or a mail carrier route. Every Door Direct Mail is a marketing feature offered by the United States Postal Service, and you can ask your preferred print shop if they have EDDM.

Trim Your EDDM Mailing List to Homeowners Only

For flooring experts, you should design your postcards in such a way that homeowners will be tempted to redecorate right away. You can look for an online shop that will print eddm postcards for you – they can have digital or offset printing, or both. Then, choose which EDDM-eligible postcard size you want:
– 4.25” x 11”
– 4.5” x 12”
– 6” x 11”
– 6.5” x 12”
– 6.5” x 9”
– 8” x 10”
– 9” x 12”

Next, based on the size of the postcard, you can come up with a design that will immediately grab the reader’s attention. What’s good about using postcards is that they are not contained in envelopes, so the message can be read right away. Use an impactful headline, and make sure that the design is a good mix of text and images or photos. You can also include a promo code at the back of the card to boost your response rate from the mailing campaign.

After the eddm postcard printing, distribution comes next. Since you are working with a print shop that offers EDDM service, they can actually do all the behind-the-scenes work for you. You simply need to choose the address group so that they can send it there. Since you are offering floor installation services, you might want to trim your EDDM mailing list to homeowners only. The USPS can refine your mailing list in such a way that the postcards will only be sent to those who own their homes, and not those who are just renting or leasing their living space using their demographic categories. This way, you have a targeted mailing list for your flooring services without putting together your own, or buying a mailing list.

Rack Cards Advertising for Fitness Programs

Rack cards printing is frequently done by entrepreneurs who would like to promote their brand, without having to spend too much. If you own a gym, if you’re a fitness trainer, a weightlifting instructor, a sports teacher, a dance instructor, or if you teach anything that has to do with fitness and health, you need to deliver a message to your audience about what it is that you do. With the help of rack cards which are either 3.5” x 8.5” or 4” x 9”, you can tell people about your business and how you can help them reach their fitness goals.

Top Tips for Creating Rack Cards for Fitness Programs

To have rack cards created, look for an online printing services provider and check on the packages that they offer. Rack cards are very affordable especially if you will order more copies from offset print shops. Compare the prices, turnaround time, quality of customer support, and the printing method used. Once you have chosen which print shop to go with, here are some more tips on how to create the perfect rack cards:

Focus on different fitness goals and use that as the headline.

People try to lose weight for different reasons, so include this in your headline. Get your body and mind back in shape; Make time for your health; Tone your body through personal training; Dance, sweat, get fit! These are some of the headlines that you can use for your rack card. Use a sub-headline if you still have the space for it, and include your contact information at the bottom part of the rack card.

Include a unique feature in your rack card, such as a tear-off business card option.

Some print shops offer clients the opportunity to have a two-in-one printed product – such as a rack card with a tear-off business card option. This makes your rack cards stand out, and the unique feature is something that people will be interested in and truly remember.

Ensure proper and effective distribution.

Once printed out, you can display your stack of rack cards in areas where there is high foot traffic. Aside from the gym, you can post the rack cards on public swimming pools, local health and fitness centres, landmarks, and the reception areas of local businesses. Just make sure to ask for permission from local businesses – and give them something else in return, such as a certain percentage off fitness classes.

All in all, rack cards are the perfect advertising medium for those who are in the fitness industry.

Offering Pro Financial Services? Here’s Why You Should Market Using 5 x 7 Postcards

The goal of a financial expert is to help people maximize their income. If you are a financial advisor, an investment broker, or a retirement planner, you are doing people the service of helping them straighten out their finances and meet their wealth or retirement goals. So how do you promote such services? With 5 x 7 postcard printing, you can let as many people as possible know about the professional financial services that you offer.

Why Use 5 x 7 Postcards

When printing postcards to promote your financial services, you need to look for an online printing shop that can do a good job of it for you. The good news is that there are many digital or offset print shops out there – you just need to choose the right one. Do your research and compare different postcard printing packages. Check on the customer support that they offer, the turnaround time, the paper stock and finish, and if they offer special promotions. Quality of print is also important because postcards are tangible, so any visible errors will be a turnoff for prospective customers.

Next, here are the reasons why it pays to go with 5” x 7” postcards:

You can immediately grab the attention of the reader.

Since postcards are mailed sans envelopes, your message will be immediately read by the recipient.

You can have a text-centric postcard design.

4” x 6”, 4” x 9”, and 6” x 11” are some of the most popular postcard sizes. But with a 5” x 7” postcard, you can have a text-centric postcard design. Since you are offering financial services which a lot of people may not necessarily be familiar with, you can include more lines on the copy of the postcard. Use the front page to introduce your financial services – whether you are offering help with retirement plan, wealth management, debt management, or investments. Use the back page for your updated contact information. You can also include a promo code that entitles the holder of the postcard to a certain percent off your services if they take advantage of it soon. This increases the response rate to your postcard marketing campaign.

The card is wider than a number 10 envelope, so it will stand out among other mailers.

Finally, a 5” x 7” postcard is wider than a standard #10 envelope, so it will immediately catch the attention of someone checking his or her mail.

Helping people out with their finances is a good cause which gives your business a boost at the same time, so promote your financial services simply by using postcards.

Harness the Power of Brochures to Market Your Electrical Services

To promote any business, you need to combine digital with print. Digital ad campaigns allow you to reach out to the part of your target market who is always online. Print, on the other hand, is cheap yet effective simply because of the novelty of having something tangible. If you will use brochure printing, for example, people will be very interested to know what your business is all about because of the material that they can hold and read – instead of just looking at an ad on screen. If you are providing electrical or electrician services, you should definitely consider printing cheap brochures as part of your print marketing campaign.

Tips when Designing Brochures for Electrical Service Providers

The first thing that you need to do is look for an online printing service provider. Choose between offset and digital printers – some offer both. Here are more tips on how you can design brochures if you are an electrician or electrical contractor:

Customize the brochure using your logo.

Harness the power of your logo to up the ante in your branding by incorporating your business logo in the design of your brochure. In fact, use your logo in all your printed marketing materials. If your business name is AAA Electrical Services, for example, your print ad materials should revolve around the same logo. The look and feel should be consistent to remain true to your branding.

Use just-the-right number of pages.

As an electrician or electrical contractor, you can explain to the readers what your business is all about. How did you get started? Or maybe there is an interesting story behind your company name. Brochures come in different sizes and folding styles – choose one with the number of panels or pages that will best fit your content.

Have a good mix of text and graphics.

People do not like reading through chunks of text, so make sure that there is a good mix of graphics or pictures thrown in. However, make sure that the layout of the brochure is still easy to read, with the content organized. Have a cover page and at the back page, include your business contact information. If you want, you can include a promo code or QR code to offer discounts to clients.

Distribute the brochures accordingly.

Finally, distribute your marketing materials accordingly. If you are sending a quote for electrical repair to a customer, include a brochure or two so that they can use it as reference in the future – or even give away to family members and friends. You can also distribute the brochures to offices and other business establishments near your area, or to homeowners. You have the option of mailing the brochures out or handing them out personally.

All in all, brochures are a powerful marketing tool that will help increase the number of clients that you have for your electrical services.

Encourage Kids to Enroll in Your Educational Program through EDDM Mailers

If you are operating a private school, a summer camp, a day care centre, or similar businesses, how can you tell parents that your establishment exists? Or maybe you are an individual educator who offers private music, dance, taekwondo, swimming, or other lessons and you have to spread the word about your classes so that parents can enrol their kids in it. Sure, you can market your services using social media but what about the parents who are not online? To reach out to as much of your target market as you can, you can advertise using eddm postcard printing. EDDM stands for Every Door Direct Mail and here, you do not have to frantically look for or buy a mailing list. With the help of the online printing services provider and the USPS, you can send marketing postcards specifically to your target market.

Targeting a Specific Market for EDDM

Here are the steps on how you can target a specific market when using eddm mailing to advertise your educational program:

Look for an online printing services provider offering EDDM postcards.

As mentioned earlier, EDDM is a mailing program that is offered by both the United States Postal Service and local print shops. You can also go through the EDDM steps yourself, but since you are having the postcards printed in the first place, you can simply pay a minimal fee and have the print shop do all the behind-the-scenes work for you.

Choose your postcard printing package.

After finding a print shop to order the postcards from, choose your postcard printing package. There are several EDDM-eligible sizes – choose one that best fits the design that you have in mind. For a minimal postage fee per card, the print shop will bundle the postcards for you, fulfil the USPS requirements, and deliver the cards to the local post office in your area for individual mail box distribution.

Narrow down the mailing list to a demographic of ‘households with school age kids’.

For the mailing list, you do not actually have to send one postcard to every household within your private school’s zip code, for example. Why? Because not every household has kids. The good news is that you can narrow down the mailing list by specifying a demographic. In this case, choose to send your postcards only to households with school age kids. This way, you will not be wasting money on printing and postage by having postcards mailed out to households where there is only an elderly couple living, for instance.

As you can see, it is quite easy to target a specific market such as homes with school age kids through EDDM mailing. With a well-designed postcard and a targeted mailing list, you can increase the number of inquiries coming your way for any educational program that you might be offering.

Rack Cards Marketing for Dry Cleaning and Laundry Businesses

If you have a newly put-up dry cleaning or laundry business, or if you have been operating for some time but you need new customers, how can you market your services without breaking the bank? First, you may want to give your social media presence a boost by interacting more with your followers. If you don’t already have them, create official pages in the most popular social media platforms so that people can look you up online. Offer promos regularly so that customers can take advantage of your services more frequently. Now, for the part of your target market who are not online, you can take the route of using printed marketing materials. Rack cards printing is an ideal way of marketing your dry cleaning or laundry business – read on to find out why.

Rack Cards Marketing 101

Rack cards designed to be handy and easy to carry around. The available sizes are 3.5” x 4.5” and 4” x 9”. They can be laid flat on a countertop or displayed vertically in a brochure or rack stand. The idea is for people passing by to get one from the display so they are placed in areas where there is high foot traffic.

If you would like to use rack cards to advertise your dry cleaning or laundry business, you can display them in your own place of business. Also put a rack card display right outside so that people passing by can get an idea of how much your services cost. You can also partner with other local businesses and ask them if you can display your rack cards. This can be done in exchange for a special discount for them should they need your laundry or dry cleaning services in the future.

Some of the most common areas where rack cards are displayed are:
– Local landmarks
– Hotel lobbies
– Rest stops
– Reception desks and countertops
– Retail shelves

To have rack cards made, order them from online printing service providers. You can go for the tear-off business card option to make your rack card stand out, and for the advertising material to have dual purpose.

All in all, rack cards are cheap yet effective advertising materials that you can use to promote your dry cleaning or laundry business.

Provide Quality Dental Services & Promote Your Clinic Using EDDM Postcards

Similar to how people want to take care of their overall health, they also need to make sure that their teeth, gums, and mouth are healthy. This is where the expertise of dentists prove to be useful. The whole family needs to have their dental needs taken care of, which means that you can use eddm postcard printing to promote your dental services. Here, we will take a look at how dental service providers can benefit from Every Door Direct Mail services which is offered by print shops and the USPS.

What is EDDM, Anyway?

EDDM is a service offered by print shops in partnership with the United States Postal Service. It aims to help entrepreneurs promote their services by giving them an easy way to send postcards to every door within an address group – which can be a zip code or an individual mail carrier route. Instead of putting together your own mailing list or buying one, the USPS provides the addresses for you. This is a more efficient way of targeting every household within a zip code, for example.

How Can Dental Service Providers Benefit from Using EDDM Mailing?

Since every family member – from the kids to the adults – need dental care, you will not be wasting advertising money by sending postcards to every household in an area. In fact, you will benefit from it because you are making people aware that their dental health is important.

You have two options when it comes to the online printing services provider that you can partner with. There are print shops that offer digital printing, offset printing, while others offer both. The first thing that you need to ask is whether they have EDDM services. If yes, you can choose from the available eddm postcard sizes. Once your design is finished, the print shop will take care of the rest of the process for you. They will bundle the postcards in 100 pieces as required by the USPS. They will also complete the paper requirements, and bring the bundled postcards to your local post office for individual mailbox distribution.

Additional Tips when Marketing Your Dental Clinic Using Postcards

Postcards are a cheap yet effective marketing material, so make sure that yours is well-designed. Write a catchy headline and make sure that the photo or graphic is HD quality. If you’re angling for new patients, include promo codes like free dental cleaning or 5% off any dental service. With EDDM postcards, you can introduce your dental clinic to prospective patients, thus helping them care for their oral health.

Offer the Gift of Debt Relief: Advertise Using Brochures

Student loans, unpaid credit card bills, late mortgage fees, one bad financial move after another, an unsuccessful business venture that led to bankruptcy – these are just some of instances when debt may take control of one’s life. There really is no reason to beat yourself up about it, but you do need to look for a solution and make sure that you learn from your mistakes. Now, if you are a debt relief expert, you can help these individuals or entrepreneurs who cannot seem to find a way out of their stack of debts. With your expertise, you and your client can come up with a plan on how they can climb their way out of their mountain of debt. But how can you find these clients and reach out to them? Through brochure printing. Brochures are excellent marketing materials where you can tell people about the debt relief services that you are offering.

Debt Relief Expert Brochure Printing Tips

To advertise your debt relief services using brochures, look for an online printing services provider first. This can be an offset or digital printing service. Do your research beforehand and check on the rates, materials used, turnaround time, and the quality of customer support offered.

Next, here are the top tips to remember when designing brochures for debt relief:

Create a catchy cover page.

Brochures offer the biggest space among the printed marketing materials out there. Depending on the size and folding style, you can have anywhere from four to twelve panels or pages of content. Of course, there will be a cover page where you need to create a catchy headline. Start with something like “Do not let debt take over your entire life” then briefly describe your debt relief services at the bottom of the headline. Make sure to include your company logo and contact information so that even if someone only reads the first page of the brochure, he or she would already have an idea about your services and how to get in touch with you.

Explain what debt relief is all about.

On the succeeding pages, make a list of the specific services that you offer. Explain what debt relief is all about, and how it involves negotiating with creditors on a person’s behalf. By settling the debt and getting creditors to accept less than the full amount owed, clients can slowly but surely climb their way out of debt.

Sum it all up in the back page.

After using the other pages to tell people about your debt relief services, sum it all up in the back page. Include again your contact information. To get better response rates, you may want to include a promo code which serves as a discount for your services.

With the help of informative brochures, you can offer people the gift of debt relief and financial security.

Share with People Your Love of Dancing through Rack Cards

If you have a dance studio or if you’re an independent dance instructor, your goal is to share with people your love of dancing. Those who would like to improve their dancing skills, couples who are practicing for their wedding, or kids with parents who want them to learn how to dance – these are some of the clients that you can have as a dance studio owner or independent dance instructor. But if you are just starting out in the business, or if you moved to a new state and you don’t have students for dance classes yet, how can you spread the word about your skills? You can go for traditional advertising materials and purchase a rack cards printing package. Rack cards are handy marketing materials which can be displayed in literature, brochure, or rack stands. The idea is for people passing by to get one from the display, then read the information on the card. If they are interested with what you have to offer, they are bound to take the rack card home for future reference.

Rack Cards for Dance Classes

To get started on using rack cards to advertise your dance classes, here are a few things to remember:

Look for the right online printing services provider.

You can choose between offset and digital printing. When looking for a print shop to create the rack cards for you, ask about the package price; the type of printing method used; the paper stock and finish; and do your research if they offer quality customer support.

Use catchy headlines on the rack cards.

Rack cards have less space than brochures but more space than business cards, so you can include a graphic with a headline and a short description of your dance classes. Use catchy headlines to introduce your dance lessons; announce a date for registration for fall classes, for example; or simply state that you are offering dance lessons for a very reasonable price.

Use the tear-off business card option.

Rack cards measure 3.5” x 8.5” or 4” x 9”. To make your dance rack cards stand out, use the option where the lower part of the card can be torn off and used as a business card.

Include a promo code to increase the response rate.

Finally, include a promo code at the back of the rack card. You can offer three lessons for a discounted rate, or a certain percent off for fall dance lessons. Be creative in offering promotions so that more students – adult or kids – can grab the chance to improve their dancing skills.

With rack cards, you can promote the dance lessons that you offer and share with people your love of the craft as they improve their own skills at the same time.

Postcards for Home Construction and Repairs

Postcard printing is one of the cheapest yet most effective forms of advertising out there. Radio and television ads used to be an option, but they are very expensive and are only used by big corporations. If you’re a small-scale entrepreneur – let’s say an expert in home construction and repair, how are you supposed to advertise your business without spending a lot? Printed marketing materials are a great option because they are not only cheap, but also effective. Pair this with establishing a presence in social media, then you are all set in letting as many people as possible know about your home repair and construction business.

Getting Started on Postcard Marketing

For experts in home construction and repair, here is how you can get started on marketing your services using postcards:

Get in touch with an offset or digital print shop.

First, search for an online printing services provider. Using either digital or offset printing method, they will be the one to create the postcards for you. When looking for one, check on the length of time that they have been in the business. Also ask about the printing package prices and the quality of customer support offered. There are also print shops that offer a reprint guarantee, and 24-hour or rush HD printing.

Choose the size and material for the postcard.

Postcards come in a variety of sizes, but the most popular are 4” x 6”, 5” x 7”, and 6” x 11”. For the material, you can choose between 16-pt or 17-pt. paper stock, as well as a matte or glossy finish.

Design the postcard well.

Your postcard is only as good as its design. Even if you will use the most expensive material, it will not be effective if it is not well-designed. Based on your preferred size, you can include graphics or mostly text on the design. Use an attention-grabbing headline and if you must include graphics, make sure that it is professionally-made. The same goes for photos – they should be professionally shot. Include your contact information at the bottom and if you want, you can use the back of the card for promotional discounts. This ensures that you will get a good response rate from your postcard marketing campaign.

Focus on distribution.

Lastly, distribute your postcards by mailing one to every mailbox within your area of operations. You can use your own mailing list, buy one, or use the Every Door Direct Mail service which is offered by most print shops. Also include a postcard in all your paper-based transactions. Bring a stack with you when working on a project so that you can have something to give to people who are inquiring about your services.