The organizers of concerts, plays, theatre shows, movies, and other musical events usually print rack cards to promote any event that they are handling. Why? Because rack cards are cheap to produce, yet are very effective in reaching out to their target market. This is also why you will often see rack cards of an upcoming play once you step into the lobby of a theatre. The rack cards are displayed on brochure or rack stands and the goal is for passers-by to get one. Once they read about the upcoming event, they will be interested to find out more information about it.
Another good thing about rack cards advertising is that it is a type of targeted marketing. If you’re a concert promoter and you display rack cards at a concert hall, the people who will see and take one of your rack cards are already interested in music. This means better response rate for your next events and if your rack cards are impressive enough, you will get more inquiries about your business.
Upgrading Your Rack Cards Advertising Campaign
Perhaps one of the challenges of rack cards printing is how to make your design stand out. Remember that the rack card will be displayed along with dozens of other rack cards of the same size, so how can your cards be attention-grabbing enough? Here’s how to upgrade these marketing materials:
- Never use cheap paper!
It’s fine to use thin paper for brochures and flyers but never rack cards. These should be thick cards that are able to stand on their own. The finish should be impeccable – you can choose between matte or glossy. The higher the paper quality is, the more impressive your rack cards would be.
- Make the images pop on paper.
If you must include photos or illustrations on the design, make sure that they are professional-looking. Imagine having a poorly pixelated photo of a band on your rack card. Not only will the reader not recognize the photo, but they will also have a poor impression of the quality of show to expect. Make sure that the colors and overall design blend well when designing the card.
- The content should be impactful.
Finally, the content should be short but full of impact. Include a call-to-action. Ask the online printing services if they offer a tear-off business card option if you want something more unique.
Any business will greatly benefit from rack cards advertising, so make sure to ask your local print shop about your print package options.