Print Rack Cards to Upgrade Your Print Ad Campaign

The organizers of concerts, plays, theatre shows, movies, and other musical events usually print rack cards to promote any event that they are handling. Why? Because rack cards are cheap to produce, yet are very effective in reaching out to their target market. This is also why you will often see rack cards of an upcoming play once you step into the lobby of a theatre. The rack cards are displayed on brochure or rack stands and the goal is for passers-by to get one. Once they read about the upcoming event, they will be interested to find out more information about it.

Another good thing about rack cards advertising is that it is a type of targeted marketing. If you’re a concert promoter and you display rack cards at a concert hall, the people who will see and take one of your rack cards are already interested in music. This means better response rate for your next events and if your rack cards are impressive enough, you will get more inquiries about your business.

Upgrading Your Rack Cards Advertising Campaign

Perhaps one of the challenges of rack cards printing is how to make your design stand out. Remember that the rack card will be displayed along with dozens of other rack cards of the same size, so how can your cards be attention-grabbing enough? Here’s how to upgrade these marketing materials:

  • Never use cheap paper!

It’s fine to use thin paper for brochures and flyers but never rack cards. These should be thick cards that are able to stand on their own. The finish should be impeccable – you can choose between matte or glossy. The higher the paper quality is, the more impressive your rack cards would be.

  • Make the images pop on paper.

If you must include photos or illustrations on the design, make sure that they are professional-looking. Imagine having a poorly pixelated photo of a band on your rack card. Not only will the reader not recognize the photo, but they will also have a poor impression of the quality of show to expect. Make sure that the colors and overall design blend well when designing the card.

  • The content should be impactful.

Finally, the content should be short but full of impact. Include a call-to-action. Ask the online printing services if they offer a tear-off business card option if you want something more unique.

Any business will greatly benefit from rack cards advertising, so make sure to ask your local print shop about your print package options.

Print Rack Cards to Connect to Your Customers

Rack cards are what those cards displayed in hotel lobbies are called. They usually come in 4” x 9” sizes and are printed using thick cardboard, with a glossy finish and bold colors. When you print rack cards, your purpose is to promote your business to as many people as possible. Here, we will learn more about how you can use rack cards to connect to your customers.

How Can I Use Rack Cards to Connect to Customers?

If you wish to include rack cards in your print marketing arsenal, you first need to look for an online printing services provider. They will be the one to print out the rack cards for you using either an offset or digital printing process. Offset is more suitable for big volume orders, and if you want professional-looking results for the print. When distributing any printed material to promote your brand to customers, make sure to pay attention to detail. Everything from the thickness of the paper to the finish of the print, the font, the colors used, and the overall design – these should all blend into one coherent design.

Next, how can you use rack cards to connect to your customers? These are displayed in brochure or rack stands so people can pick them up, read them, and take them home. You can actually have the rack cards made with a detachable business card that people can use to get in touch with you. This is one way to connect to them.

Another way that you can use rack cards to connect to customers is by making your message on the copy clear yet concise. You don’t have that much space in rack cards unlike in brochures, so reveal your message right away. There should be a call-to-action in the end so people would know exactly what to do after reading your card. Use both the front and back sides of the card to maximize printing costs.

How Should I Give Away Rack Cards?

Finally, how can you effectively distribute them after you’re done with rack cards printing? Again, its main purpose is to be displayed in a stand and picked up – so choose strategic locations. Hotels, tourist centres, rest stops, landmarks, restaurants, convenience stores, and theme parks are some of the places where you can display rack cards. Aside from putting them on display, you can also use them as package inserts, distribute them during trade shows, or hand them out personally in areas where there is high foot traffic.

All in all, rack cards are a great advertising tool so consider having yours printed out now.

Styling Tips When You Print Rack Cards

If your goal is to print rack cards and display them in areas where there is high foot traffic, the challenge is how to make your printed marketing material stand out. Here, we will take a look at the basics of rack cards printing and how you can style it in such a way that it truly stands out. 

Rack Card Styling Tips

First, what are rack cards and why should you include them in your print marketing campaign? Similar to business cards, flyers, brochures, postcards, posters, letterheads, envelopes, etc., rack cards are printed materials used to advertise a business. If you own a shop selling health care supplies, for example, you need to display your rack cards in areas that patients usually visit. Think of clinics, wellness centres, gyms, spas, etc. At the same time, you also need to target the general public because they might find a use for your services as well. The usual places where rack cards are seen are in theatres, movie houses, tourist centres, theme parks, golf courses, and similar establishments. 

Rack cards got their names from the fact that they are displayed in brochure stands which are also called rack stands. When you place your rack cards in a stand, it will compete with dozens of others vying for the attention of people passing by. How can you make yours stand out? Here are some tips:

  • Use full color, HD prints. You want the colors to pop from the page. Invest in professional photography if you want to include images so that the rack card will look impressive. Also inject your business logo in it by using the same color scheme. For professional-looking, full color, HD prints, offset printing is the better option. It uses state-of-the-art equipment and Heidelberg color match technology to ensure that the hues are vivid and very eye-catching. 
  • Rack cards come in two sizes: lay flat counter size which measures 3.5” x 8.5” and the popular rack display size which is 4” x 9”. Choose between the two. To make yours stand out, include a tear-off business card option. You can also choose from either an ultra-smooth matte or ultra-smooth gloss finish.
  • Work with an online printing that has plenty of experience in printing rack cards. They would know how to print these marketing materials in a way that your customers would immediately pick one up from a display rack.

Rack cards styling is all about focusing on the design. Since you have limited space, you can write a very short but still compelling copy – and don’t forget to include a call-to-action. 

Mistakes to Avoid in Rack Cards Printing

Rack cards printing is a popular material for print advertising. When you walk into a hotel or theatre lobby, you will usually see a stack of 4” x 9” cards made from thick paper stock. The font is large so it can easily be seen, with a colorful design and eye-catching details. The goal of displaying these rack cards is for people passing by to get one. Once they read it, they will learn more about the products or services that you offer. If they like what they read, they can take home the rack card for future reference or even give them away to family of friends for referrals. 

Rack Card Printing: Mistakes to Avoid

Rack cards can also be sent out as mailers. With a lot of marketing advantages, there really is no reason for you to say no to the prospect of including rack cards in your print advertising arsenal. Now, when having rack cards printed out, the first thing that you need to do is look for an online printing services provider. 

To get the best results out of your rack cards marketing efforts, here is a list of the mistakes that you should avoid:

  • Filling the card area with too much text or too many images. 

Aside from the popular rack display size, there’s also a lay flat counter size available which measures 3.5” x 8.5”. Although rack cards are bigger than postcards or business cards, it still has limited space as compared to brochures or flyers. This means that you should not fil the card area with too much text or too many images. Use colors which are present in your logo for a cohesive look, and make sure that the letters and images are sharp. 

  • Rushing through the process of looking for a printing partner. 

Another mistake to avoid is rushing through the process of looking for an online printing services provider. Take your pick from digital or offset print shops. Do your research and check on the length of time that they’ve been in the business, the quality of customer services that they offer, the turnaround time, and the price of the printing packages. Narrow down your choices to two or three, do further research on the quality of prints that they offer, and make an informed selection from there.

  • Not familiarizing yourself with your printing and material options. 

Rack cards should be loud, colorful, and eye-catching. Not familiarizing yourself with the material and printing options is a mistake because you would want to only get the best quality output possible. 

  • Not considering the printing costs. 

Finally, always consider the printing costs. Offset may be a bit pricier than digital but in terms of quality, nothing beats full color, HD printing. Also, the more pieces you order, the lower the per unit price gets. Consider this when choosing a printing package. 

By avoiding these mistakes, you can order a stack of rack cards with the best price and quality.

Pocket-Sized Advertising Wonders: All About Rack Cards

When using printed advertising materials, you want something that grabs the attention of the readers. It also helps if the material can be easily carried wherever they go. Such is the flexibility and portability of rack cards. Rack cards printing is something that you must consider if you want an eye-catching, pocket-sized advertising material for your brand. 

Everything You Need to Know about Rack Cards Printing

Fortunately, it is very easy to look for online printing companies that specialize in rack cards printing. Here’s what you need to know about it:

  • You can choose from offset or digital printing shops.

Rack cards are pocket-sized printed advertising materials which aim to promote a brand. You will often see a stack of rack cards in brochure displays at hotel lobbies, tourist centres, amusement parks, theatres, and reception areas of offices. The goal in rack cards advertising is to have people grab one from the display case, then read it and bring it home. Naturally, your business’ information should be printed on the rack card. Since there’s limited space in it, make sure that your copy is short but still attention-grabbing. 

Take your pick from digital or offset printing companies when having rack cards printed. Digital typically uses desktop printers while offset uses big printing presses. For large volumes and professional print quality, offset is the recommended option. 

  • You have different printing options to choose from. 

After choosing between offset and digital, there are several material-related decisions that you need to make. Would you like the regular 4” x 9” size or the smaller 3.5” x 8.5”? Would you like to use 16-pt. or 17-pt. paper stock? How about the paper finish – ultra-smooth matte or ultra-smooth gloss? There is also the tear-off business card option, and you can decide between one side or two sides printing. 

  • Aside from using them as displays, rack cards can also be mailed out.

Finally, rack cards can also be used as mailers. You can include them in your postcards marketing campaign, or just mail them out as is. It’s better if you can include a promotional code at the back of the card so that you can have a sure response from the customer once they read it. 

Indeed, rack cards are pocket-sized marketing wonders, so better take advantage of it!

Rack Cards Printing: Sales Strategies You Can Use

Would you like to have an effective marketing tool for your brand? Whether you’re offering a service that people use everyday or if it’s a unique retail product that you’re selling,  rack cards printing is the ideal solution to promote your wares. Rack cards are usually 4” x 9” cards which are made from thick paper stock. Similar to postcards, these are promotional materials which are prominently displayed in areas where they can easily be seen. They can also be used in mailing promotional campaigns. 

Apply these Sales Strategies when Using Rack Cards

Now, the first thing to do if you’d like to include rack cards in your line of printed marketing materials is to look for cheap printing services. There are dedicated offset or digital printing shops, while other offer both types of printing process. With digital printing, a desktop printer is typically used, making it ideal for small print jobs. But if you want professional-level quality and if you’re ordering in bulk, offset printing is the better option. 

Next, here are the sales strategies that you can apply for rack cards printing:

  • Design your rack cards appropriately.

Rack cards have less space than brochures but more space than business cards or postcards. Use the available space wisely – make sure that the copy is not too text-laden. If you want to include pictures, make sure to invest in professional photography to impress your customers. The copy should be short but well-written, accurate, and catchy. 

  • Display your rack cards in strategic locations.

Brochure or rack stands are usually seen in hotel lobbies, gas stations, tourist centres, hotels, movie theatres, amusement parks, reception areas, etc. By displaying your rack cards in areas where there is high foot traffic, you can make sure that it is seen by as many people as possible. 

  • Include special offers. 

Why would anyone want to take home your rack card if there’s nothing in it for them? When having rack cards made, there should always be a benefit for the customer in the form of promotional codes, discount coupons, and other similar offers. 

  • Lower the printing costs by ordering more.

Lastly, you can lower the printing costs by ordering more copies. Once an offset printer is setup, the costs of printing each card gets lower.  As such, a batch of 2,000 copies is cheaper than ordering just 1,000 or 500 copies. 

Choosing the Right Partner for Rack Cards Printing

Alongside business cards, postcards, flyers, brochures, notepads, and envelopes, rack cards printing is a must if you want to have a complete print promotional campaign. Digital may be the in thing these days when it comes to advertising. But since everything is digital and virtual, there is such a novelty associated with receiving something that’s tangible – so customers are bound to remember your brand. 

Let’s say that you sent a birthday greeting postcard to a customer and you included a coupon code inside. The customer’s loyalty to your brand will be enhanced because you remembered his or her special day, and you included a gift, too. This is exactly why it pays to invest in printed advertising materials like rack cards. Aside from establishing customers’ loyalty to your brand, it also boosts sales, and completes your print advertising arsenal.

Selecting the Right Online Printing Company 

There are many cheap printing services out there, so you need to find one that will do a good job of printing your rack cards. Before counting down the tips on how you can choose the right printing partner, why should you print out rack cards in the first place? These are 3.5” x 8.5” or 4” x 9” cards which are printed on thick card stock. They are displayed in areas where there is high foot traffic, for people to pick up, read, and take home with them. You will usually see rack cards on theatre lobbies, tourist centers, theme parks, and similar establishments. 

Rack cards should be attention-grabbing so you need to partner with the right printing company. Here’s how you can do just that:

  • Learn about the printing process used. Is it digital or offset? What kind of printing machines do they have? If you order in bulk, how soon can they deliver? 
  • Ask about their experience in printing rack cards. Based on the design of the cards, would the output have vivid colors that pop, with images in high definition? What about the paper stock and finish that they will use? By asking the right questions, you would have an idea of what the output would look like. 
  • Will they show you the proof of the card before doing the actual printing? This is a must because any typographical error or mistake on the color setting would be too costly to correct in the end. 
  • How about the quality of customer service that they offer? Check if they are quick to respond to your messages before ordering. 

As you can see, finding the right printing partner is crucial if you want your rack cards to be printed with the highest quality and a quick turnaround time.

Complete Your Print Promotional Campaign with Rack Cards Printing

Similar to postcards, the goal of rack cards printing is to immediately grab the attention of someone. In the case of rack cards, they need to be eye-catching because rack cards are typically 4” x 9” cards made from thick paper stock, which are displayed in areas where there is high foot traffic. The main goal of printing rack cards is to make passers-by want to grab one from the display rack so that they can read it, take it home, or give away to family and friends for referrals. 

Completing Your Print Ad Campaign with Rack Cards

No matter what product or service it is that you are selling, it is important to launch an advertising campaign to spread awareness about your brand. Here are some tips on how you can complete your marketing campaign using rack cards printing:

  • Carefully select the materials for your print ad campaign. 

Start with business cards which are a must for networking. If you meet a supplier, a prospective customer, or any other business contact, you need to have a business card to present to them. Next, if you have a physical office, you might want to include letterheads, envelopes, and notepads. For your mailers, have brochures, postcards, flyers, or takeout menus printed out. For display and mailing purposes, rack cards are a must-have. 

  • Write just the right amount of copy on your rack card. 

Online printing companies offer rack cards in two sizes: 3.5” x 8.5” and 4” x 9”. With such limited space, you don’t want to crowd the area with too much text. Have a combination of text and sharp images which are attention-grabbing to make people want to get one of your rack cards.

  • Combine your print marketing efforts with digital.

Printed marketing materials work well with digital, so also launch a marketing campaign on your social media sites and website.

  • Don’t just display, you can also mail out your rack cards.

Aside from displaying them on brochure stands, rack cards can also be included in mailers. If you want, you can go with a card that has a detachable business card option. This is sure to impress customers. 

By putting together an effective print and digital ad campaign, you can enhance your brand, boost your sales, and build customer loyalty all at the same time.

Know Your Color & Paper Options when You Print Rack Cards

When dealing with a task like rack cards printing, it is crucial to pay attention to detail. If you don’t, you can have a set of rack cards with the incorrect spelling of your business name – which can be a costly and disastrous mistake. To prevent things like this from happening in the first place, you should know what your options are when it comes to the material and the type of printing method used.

Before enumerating the color and paper options when you print rack cards, why should you use them for advertising? Rack cards are often displayed in brochure stands and people pick them up, read them, and take them home for future reference. These are great advertising materials for any business or product because a well-made rack card helps people remember your brand. If they bring home your rack card after getting it from the display stand, you have already gained a customer or two or more, if that person refers you to friends and family. This is how powerful rack cards are for advertising, so it’s something that you should include in your printed advertising materials arsenal.

When you print rack cards, here are your paper and color options:

  • The paper size

There are two rack card sizes to choose from. First, the lay flat counter size which is 3.5” x 8.5”. Second, there’s the popular rack display size of 4” x 9”. Knowing where and how you will display the rack cards will make it easier for you to decide between the two.

  • The paper thickness

Rack cards can be made using 16 pt. or 17 pt. thickness paper.

  • The print finish

Depending on the colors used in the design of your rack cards, you can choose between an ultra-smooth matte finish or an ultra-smooth gloss finish. As the name implies, a matte print finish does not have any sheen to it, while a smooth gloss finish is perfect for rack card designs with HD photography or illustrations.

If you want full color HD rack cards using the latest in printing technology, it is best to go with an offset printing company. By doing your research, you can have a batch of well-made, beautifully printed rack cards to distribute to your existing and potential customers.

Print Rack Cards & Distribute Them Wisely

After seeing a play, you will usually pass by the theatre lobby where people are reading brightly printed, glossy cards. These are called rack cards and they are used to advertise anything from theatre plays to museum events, theme parks to tourist attractions, restaurants to corporate businesses. What’s good about rack cards printing is that it gives entrepreneurs a cost-effective way of spreading the word about their brand. Whether you’re offering a product or service, you can rely on this type of printed advertising material to let people know that your business exists.

Rack Cards Distribution

Should you decide to print rack cards and include them in your printed advertising campaign, the first thing to do is look for an online printing service provider. Take your pick from digital or offset printing. Digital uses desktop printers and they may be a bit cheaper. But in terms of quality and turnaround time, offset printing will far exceed your expectation. Rack cards should be attention grabbing so imagine if the photos or illustrations in the card are printed out poorly. By investing in high-quality prints, you can give a great first impression to your customers.

Now, when it comes to distributing rack cards, here are some points to keep in mind:

  • If your direct competitors are using rack cards, too, collect samples of their cards so that you can compare them with the design that you have in mind. Also take into consideration your target market. Is your bed and breakfast suited for honeymooners or families? Depending on your audience, you can choose colors, fonts, and designs which will be visually appealing to them. Then, think of the places where you can effectively distribute the rack cards.
  • Display your rack cards in your place of business. It can be the reception area of your office, the check in counter of a hotel, or a theatre lobby. Make sure that the rack cards are prominently displayed in areas where there is high foot traffic. This way, people can easily notice and pick up one of your cards.
  • Aside from displaying rack cards in brochure stands, you can also distribute them through mailers. If you already have a mailing list, send out a copy of your rack cards to customers so that you can get their repeat business.