Rack cards printing is a popular material for print advertising. When you walk into a hotel or theatre lobby, you will usually see a stack of 4” x 9” cards made from thick paper stock. The font is large so it can easily be seen, with a colorful design and eye-catching details. The goal of displaying these rack cards is for people passing by to get one. Once they read it, they will learn more about the products or services that you offer. If they like what they read, they can take home the rack card for future reference or even give them away to family of friends for referrals.
Rack Card Printing: Mistakes to Avoid
Rack cards can also be sent out as mailers. With a lot of marketing advantages, there really is no reason for you to say no to the prospect of including rack cards in your print advertising arsenal. Now, when having rack cards printed out, the first thing that you need to do is look for an online printing services provider.
To get the best results out of your rack cards marketing efforts, here is a list of the mistakes that you should avoid:
- Filling the card area with too much text or too many images.
Aside from the popular rack display size, there’s also a lay flat counter size available which measures 3.5” x 8.5”. Although rack cards are bigger than postcards or business cards, it still has limited space as compared to brochures or flyers. This means that you should not fil the card area with too much text or too many images. Use colors which are present in your logo for a cohesive look, and make sure that the letters and images are sharp.
- Rushing through the process of looking for a printing partner.
Another mistake to avoid is rushing through the process of looking for an online printing services provider. Take your pick from digital or offset print shops. Do your research and check on the length of time that they’ve been in the business, the quality of customer services that they offer, the turnaround time, and the price of the printing packages. Narrow down your choices to two or three, do further research on the quality of prints that they offer, and make an informed selection from there.
- Not familiarizing yourself with your printing and material options.
Rack cards should be loud, colorful, and eye-catching. Not familiarizing yourself with the material and printing options is a mistake because you would want to only get the best quality output possible.
- Not considering the printing costs.
Finally, always consider the printing costs. Offset may be a bit pricier than digital but in terms of quality, nothing beats full color, HD printing. Also, the more pieces you order, the lower the per unit price gets. Consider this when choosing a printing package.
By avoiding these mistakes, you can order a stack of rack cards with the best price and quality.
