Rack cards are what those cards displayed in hotel lobbies are called. They usually come in 4” x 9” sizes and are printed using thick cardboard, with a glossy finish and bold colors. When you print rack cards, your purpose is to promote your business to as many people as possible. Here, we will learn more about how you can use rack cards to connect to your customers.
How Can I Use Rack Cards to Connect to Customers?
If you wish to include rack cards in your print marketing arsenal, you first need to look for an online printing services provider. They will be the one to print out the rack cards for you using either an offset or digital printing process. Offset is more suitable for big volume orders, and if you want professional-looking results for the print. When distributing any printed material to promote your brand to customers, make sure to pay attention to detail. Everything from the thickness of the paper to the finish of the print, the font, the colors used, and the overall design – these should all blend into one coherent design.
Next,
how can you use rack cards to connect to your customers? These are displayed in
brochure or rack stands so people can pick them up, read them, and take them
home. You can actually have the rack cards made with a detachable business card
that people can use to get in touch with you. This is one way to connect to
them.
Another way that you can use rack cards to connect to customers is by making
your message on the copy clear yet concise. You don’t have that much space in
rack cards unlike in brochures, so reveal your message right away. There should
be a call-to-action in the end so people would know exactly what to do after
reading your card. Use both the front and back sides of the card to maximize
printing costs.
How Should I Give Away Rack Cards?
Finally, how can you effectively distribute them after you’re done with rack cards printing? Again, its main purpose is to be displayed in a stand and picked up – so choose strategic locations. Hotels, tourist centres, rest stops, landmarks, restaurants, convenience stores, and theme parks are some of the places where you can display rack cards. Aside from putting them on display, you can also use them as package inserts, distribute them during trade shows, or hand them out personally in areas where there is high foot traffic.
All in all, rack cards are a great advertising tool so consider having yours printed out now.
