Despite the popularity of online and social media advertising, there is still something about getting actual postcards, brochures, flyers, and rack cards that appeal to most people. Since these advertising materials are tangible, the name of your business will be more memorable to the reader. This is why it is a must to print rack cards if you’d like your target audience to remember your brand name. Rack cards are standard-sized, thick cards where information about a play, hotel, a country’s tourist destinations, and other similar information are printed. They can be distributed as mailers but they are usually displayed in brochure racks or stands, thus the name.
How to Get the Best Deal when Printing Rack Cards
Now, if you want to include rack cards as part of your printed advertising campaign, how can you get the best deal? Naturally, the first thing that you need to do is look for a printing company to create the rack cards for you. Here are some rack cards printing tips so that you can get the best value for your money:
- Know beforehand the type of material that you want to use.
There are printing companies that print postcards, brochures, rack cards, business cards, etc. Look for one that has been in the business for a long time. Check out the reviews and customer feedback so that you would only deal with the legitimate printers.
Before comparing different rack card package offers, it pays to know beforehand the type of material that you want to use. Rack cards come in two sizes: 3.5” x 8.5” and 4” x 9”. Rack cards can be made with a detachable business card at the end – something that you may also want to consider. You can choose to print on just one side of the card or both sides. The thickness is 16 pt. paper stock and for the finish, choose between ultra-smooth matte or ultra-smooth gloss.
- Go with offset printing companies.
Digital printers use desktop printers but they do not necessarily offer the same print quality as offset printers. Also, the turnaround time might be longer since desktop printers cannot print in bulk. With offset printers, Heidelberg color printing technology is used so you can rest assured that the colors come out sharp and vivid. Since the machines are state-of-the-art, you can also expect a quick turnaround time.
Finally, check out the per piece price when having rack cards printed out. With offset printing, the price becomes lower as the volume of your order increases. By knowing what to look for, you can get the best deal out of having rack cards printed out for your business.