Alongside business cards, postcards, flyers, brochures, notepads, and envelopes, rack cards printing is a must if you want to have a complete print promotional campaign. Digital may be the in thing these days when it comes to advertising. But since everything is digital and virtual, there is such a novelty associated with receiving something that’s tangible – so customers are bound to remember your brand.
Let’s say that you sent a birthday greeting postcard to a customer and you included a coupon code inside. The customer’s loyalty to your brand will be enhanced because you remembered his or her special day, and you included a gift, too. This is exactly why it pays to invest in printed advertising materials like rack cards. Aside from establishing customers’ loyalty to your brand, it also boosts sales, and completes your print advertising arsenal.
Selecting the Right Online Printing Company
There are many cheap printing services out there, so you need to find one that will do a good job of printing your rack cards. Before counting down the tips on how you can choose the right printing partner, why should you print out rack cards in the first place? These are 3.5” x 8.5” or 4” x 9” cards which are printed on thick card stock. They are displayed in areas where there is high foot traffic, for people to pick up, read, and take home with them. You will usually see rack cards on theatre lobbies, tourist centers, theme parks, and similar establishments.
Rack cards should be attention-grabbing so you need to partner with the right printing company. Here’s how you can do just that:
- Learn about the printing process used. Is it digital or offset? What kind of printing machines do they have? If you order in bulk, how soon can they deliver?
- Ask about their experience in printing rack cards. Based on the design of the cards, would the output have vivid colors that pop, with images in high definition? What about the paper stock and finish that they will use? By asking the right questions, you would have an idea of what the output would look like.
- Will they show you the proof of the card before doing the actual printing? This is a must because any typographical error or mistake on the color setting would be too costly to correct in the end.
- How about the quality of customer service that they offer? Check if they are quick to respond to your messages before ordering.
As you can see, finding the right printing partner is crucial if you want your rack cards to be printed with the highest quality and a quick turnaround time.