Rack Cards Printing: Sales Strategies You Can Use

Would you like to have an effective marketing tool for your brand? Whether you’re offering a service that people use everyday or if it’s a unique retail product that you’re selling,  rack cards printing is the ideal solution to promote your wares. Rack cards are usually 4” x 9” cards which are made from thick paper stock. Similar to postcards, these are promotional materials which are prominently displayed in areas where they can easily be seen. They can also be used in mailing promotional campaigns. 

Apply these Sales Strategies when Using Rack Cards

Now, the first thing to do if you’d like to include rack cards in your line of printed marketing materials is to look for cheap printing services. There are dedicated offset or digital printing shops, while other offer both types of printing process. With digital printing, a desktop printer is typically used, making it ideal for small print jobs. But if you want professional-level quality and if you’re ordering in bulk, offset printing is the better option. 

Next, here are the sales strategies that you can apply for rack cards printing:

  • Design your rack cards appropriately.

Rack cards have less space than brochures but more space than business cards or postcards. Use the available space wisely – make sure that the copy is not too text-laden. If you want to include pictures, make sure to invest in professional photography to impress your customers. The copy should be short but well-written, accurate, and catchy. 

  • Display your rack cards in strategic locations.

Brochure or rack stands are usually seen in hotel lobbies, gas stations, tourist centres, hotels, movie theatres, amusement parks, reception areas, etc. By displaying your rack cards in areas where there is high foot traffic, you can make sure that it is seen by as many people as possible. 

  • Include special offers. 

Why would anyone want to take home your rack card if there’s nothing in it for them? When having rack cards made, there should always be a benefit for the customer in the form of promotional codes, discount coupons, and other similar offers. 

  • Lower the printing costs by ordering more.

Lastly, you can lower the printing costs by ordering more copies. Once an offset printer is setup, the costs of printing each card gets lower.  As such, a batch of 2,000 copies is cheaper than ordering just 1,000 or 500 copies. 

Choosing the Right Partner for Rack Cards Printing

Alongside business cards, postcards, flyers, brochures, notepads, and envelopes, rack cards printing is a must if you want to have a complete print promotional campaign. Digital may be the in thing these days when it comes to advertising. But since everything is digital and virtual, there is such a novelty associated with receiving something that’s tangible – so customers are bound to remember your brand. 

Let’s say that you sent a birthday greeting postcard to a customer and you included a coupon code inside. The customer’s loyalty to your brand will be enhanced because you remembered his or her special day, and you included a gift, too. This is exactly why it pays to invest in printed advertising materials like rack cards. Aside from establishing customers’ loyalty to your brand, it also boosts sales, and completes your print advertising arsenal.

Selecting the Right Online Printing Company 

There are many cheap printing services out there, so you need to find one that will do a good job of printing your rack cards. Before counting down the tips on how you can choose the right printing partner, why should you print out rack cards in the first place? These are 3.5” x 8.5” or 4” x 9” cards which are printed on thick card stock. They are displayed in areas where there is high foot traffic, for people to pick up, read, and take home with them. You will usually see rack cards on theatre lobbies, tourist centers, theme parks, and similar establishments. 

Rack cards should be attention-grabbing so you need to partner with the right printing company. Here’s how you can do just that:

  • Learn about the printing process used. Is it digital or offset? What kind of printing machines do they have? If you order in bulk, how soon can they deliver? 
  • Ask about their experience in printing rack cards. Based on the design of the cards, would the output have vivid colors that pop, with images in high definition? What about the paper stock and finish that they will use? By asking the right questions, you would have an idea of what the output would look like. 
  • Will they show you the proof of the card before doing the actual printing? This is a must because any typographical error or mistake on the color setting would be too costly to correct in the end. 
  • How about the quality of customer service that they offer? Check if they are quick to respond to your messages before ordering. 

As you can see, finding the right printing partner is crucial if you want your rack cards to be printed with the highest quality and a quick turnaround time.

Complete Your Print Promotional Campaign with Rack Cards Printing

Similar to postcards, the goal of rack cards printing is to immediately grab the attention of someone. In the case of rack cards, they need to be eye-catching because rack cards are typically 4” x 9” cards made from thick paper stock, which are displayed in areas where there is high foot traffic. The main goal of printing rack cards is to make passers-by want to grab one from the display rack so that they can read it, take it home, or give away to family and friends for referrals. 

Completing Your Print Ad Campaign with Rack Cards

No matter what product or service it is that you are selling, it is important to launch an advertising campaign to spread awareness about your brand. Here are some tips on how you can complete your marketing campaign using rack cards printing:

  • Carefully select the materials for your print ad campaign. 

Start with business cards which are a must for networking. If you meet a supplier, a prospective customer, or any other business contact, you need to have a business card to present to them. Next, if you have a physical office, you might want to include letterheads, envelopes, and notepads. For your mailers, have brochures, postcards, flyers, or takeout menus printed out. For display and mailing purposes, rack cards are a must-have. 

  • Write just the right amount of copy on your rack card. 

Online printing companies offer rack cards in two sizes: 3.5” x 8.5” and 4” x 9”. With such limited space, you don’t want to crowd the area with too much text. Have a combination of text and sharp images which are attention-grabbing to make people want to get one of your rack cards.

  • Combine your print marketing efforts with digital.

Printed marketing materials work well with digital, so also launch a marketing campaign on your social media sites and website.

  • Don’t just display, you can also mail out your rack cards.

Aside from displaying them on brochure stands, rack cards can also be included in mailers. If you want, you can go with a card that has a detachable business card option. This is sure to impress customers. 

By putting together an effective print and digital ad campaign, you can enhance your brand, boost your sales, and build customer loyalty all at the same time.

5 x 7 Postcard Printing: Paper & Print Options

If you are thinking about 5 x 7 postcard printing for your business, you are already on the right track. Postcard printing in general is a great way to advertise your business. If you are working with the right printing company, you can print a set of postcards and they will take care of direct mailing or EDDM (Every Door Direct Mailing) for you. With direct mailing, you should have a list of customer names and addresses to send the postcards to. With EDDM, the printing company will work with the USPS to mail out your postcards to every door in a specific zip code or mailing route. EDDM is easier than direct mailing because you don’t have to put together your own mailing list. Aside from zip codes or mailing routes, you can also narrow down the mailing list to a certain demographic such as age bracket, household income bracket, etc. 

Naturally, the first thing to do is look for a suitable online printing company that will take care of the printing and mailing of the postcards for you. Remember that when it comes to printed marketing materials likes postcards or business cards, paying close attention to detail is important. Just imagine how much money you will waste if you will print 500 postcards haphazardly, only to realize that the logo is printed incorrectly or your address is spelled incorrectly. To avoid such costly mistakes, make sure that the printing company has the length of experience in the industry. They would know how to proofread the data first, and ensure that there are no mistakes on the proof before the actual printing. 

Another thing to consider when having postcards made is the paper and printing options available. There are plenty of postcard sizes to choose from, ranging from 2.5” x 2.5” to 5” x 7”, to as big as 9”x 12”. You can either print on just one side of the card, or use both sides if you have longer copy or if you want to include a promotional offer. Also check on the thickness and paper finish. 

More importantly, the quality of print itself should be excellent. Offset printing is usually the better choice than digital, especially if you need a large volume of cards made. All in all, a full color, HD postcard which is printed on thick paper with a nice glossy finish is an excellent addition to any set of printed marketing materials. 

Why It Pays to Invest in Letterhead Printing

If you’re a business owner, you need to invest in advertising. Digital may be the way to go for most, but it is still worthwhile to go with printed marketing materials like letterhead printing. When matched with other items like envelopes, folders, business cards, brochures, and notepads, print marketing will leave a mark of your brand in the minds of customers.

Benefits of Letterhead Printing

Here are more reasons why it pays to invest in letterhead printing:

  • It gives your brand’s image a boost.

Look for an online printing company that offers letterhead printing services. When you are asked if you already have a design, the first thing that they will advise you is to design the letterhead like your business’ logo. Why? Because in branding, consistency is important. You need to have the same look and feel for the letterhead and all your printed marketing materials. Once a customer sees the colors of your logo, for example, they would immediately associate it with the name of your company. This gives your brand’s image a boost and makes it easy for you to create a cohesive marketing campaign.

  • It is very useful.

You can use letterheads to print marketing letters to prospective customers. They can also be used for employee memos, supplier receipts, product price quotations, etc. With a printed letterhead, there is a part of the paper that will include a printed heading of your business name and other contact information.

  • It makes your transactions look official.

If you will send product price quotations to a customer that is printed on plain paper, they might see nothing wrong with it. But if a competitor will send a price quotation for the same set of products and they have a letterhead, which one do you think will look official in the eyes of your customer? Naturally, it’s the company that sends price quotations using paper with a letterhead. Just like how the younger clientele won’t trust businesses without a website, customers might think you are running a seedy operation without an official letterhead.

As you can see, there are a multitude of benefits from investing in this marketing material, so have a stack of stationery with letterheads printed for your business now!

Custom Letterhead Printing & Ordering: Tips to Remember

Did you know that letterhead printing is a great way to “legitimize” your brand? Let’s say that you are selling a product and you received a bulk order from the customer. If you will issue a price quotation that’s printed on plain paper, that is probably fine. But if the quotation is printed on paper with your business’ letterhead, it makes the transaction look more official. Letterheads are a printed heading on memos or standard-sized paper. It includes your company name, contact number, email address, physical address, and website. When paired with notepads, envelopes, folders, business cards, and brochures, letterheads can complete your arsenal of printed marketing materials.

Printing and Ordering Tips for Letterheads

The good news is that it is easy to have a batch of letterheads made for your business. Here are some tips on letterhead printing:

When looking for any service provider, you want to do your research and compare what each one has to offer. There are digital and offset printing companies available. Digital printing uses desktop printers while offset utilizes big printing presses. Quality-wise, offset is the better choice. You may have to pay a bit more compared to digital but the turnaround time and the finished look of the letterhead will be much better. Also check on the feedback of the printing company when it comes to their response time, quality of customer service, and the package price.

  • Learn about your paper printing options.

For letterheads, you can choose between textured white linen and smooth standard white. 70# paper stock is the most popular. For the size, choose from standard size letterhead that measures 8.5” x 11”, legal size (8.5” x 14”), and tabloid size (11” x 17”). You can also check out other options like ordering another blank sheet to pair with the letterhead, or have matching envelopes or notepads printed out.

  • Design your letterhead accordingly.

Finally, design your letterhead similar to how you would your company logo. When it comes to branding, consistency is key so all your printed advertising materials should have a consistent look and feel. Do not overcrowd your letterhead with too much information – that’s what business cards are for. You can also be creative in placement, some graphic designers place letterheads on one side or at the bottom of the paper.

Matching Stationery for Letterhead Printing

When you see a logo of an apple with a bite, you immediately associate it with a popular technology company. The color, shape, and design of any logo is automatically attached to its brand name, which is why it is important for all businesses to have their own logo. If you already have one, then it should be incorporated with your letterhead printing. Letterheads are printed on top or any part of a blank page. It is a part of a print advertising scheme where the business name, contact information, address, or website are all printed. Letterheads are used alongside notepads, envelopes, folders, banners, business cards, postcards, brochures, flyers, and the like.

Tips when Matching Stationeries for Letterhead Printing

If you would like to include letterheads in your set of printed advertising materials, the first thing to do is look for an online printing company. They will be the ones to do the actual printing of the advertising materials for you. Choose between a digital printing company which will most likely use a desktop printer. Or, you can go with offset printing companies that offer full color HD printing using the high-tech printing presses that they have.

What’s good about going with offset printing is that there is fast turnaround time. Since the printing presses are huge, once set up, they can print hundreds to thousands of copies of whatever material you need – without scrimping on quality. The printing process is not just fast and efficient but also high-quality. Heidelberg color match technology is used to ensure that the resolution is flawless and the colors are matched perfectly.

After choosing the printing company, the next thing to do is decide whether you want matching stationeries for the letterhead. Some companies will give you the option to have the letterhead folded. If not that, you can order blank second sheets to match the paper with letterhead.

Aside from blank second sheets, you can also order business cards and custom envelopes. As mentioned earlier, all these printed materials should have a matching look, feel, and design that is similar to your logo. Choose from standard size, legal size, or tabloid size letterheads.

By knowing how to match stationeries with your custom letterhead, you can create an impressive set of printed marketing materials that will best represent your brand.

Choosing the Best Paper Type & Size for Letterhead Printing

Letterhead printing should be part of any printed marketing campaign. Along with custom stationery, envelopes, notepads, business cards, brochures, flyers, and postcards, letterheads showcase information about your business. Letterheads are printed on top or any other part of a piece of paper, memo paper, or stationery that contains your business’ name, address, contact information, and other pertinent information. What’s good about letterheads is that they make any business correspondence look official. They also add to your brand’s image, especially if the look and feel of the letterhead is consistent with that of all your other printed marketing materials.

All About Paper for Letterhead Printing

Let’s say that you have already decided to delve into letterhead printing. The first thing to do is look for an online printing that will do a good job of printing out the materials for you. Choose between digital or desktop printing, and offset printing which uses printing presses. Digital printing is suitable for small batches and the print quality is quite good. But if you want something faster with excellent print quality, go with offset printing.

Next, when it comes to choosing the best paper type and size for letterhead printing, here are the things to consider:

  • Paper size

Letterheads come in three sizes:

  • Standard size (8.5” x 11”)
  • Legal size (8.5” x 14”)
  • Tabloid size (17’ x 11”)

The standard size is mostly used for business correspondence. Legal sized letterheads are popular in the US and UK for legal documents, while the tabloid size letterhead is frequently used in the US and Canada.

  • Paper type and thickness

70# paper stock is the most popular for letterheads. When it comes to the type of paper, take your pick from textured white linen or smooth standard white.

  • Other things to consider

You also have the option to order the letterhead with a matching blank second sheet, as well as printing on just one or both sides of the paper.

By getting to know your paper options when printing letterheads, you can come up with a well-designed marketing material that will truly impress your customers.

Custom Letterhead Printing: The Basics

When you’re asking for an official price quotation from a company for a product or service, you will usually receive a sheet of paper with their letterhead. As the name implies, a letterhead is a printed heading on a piece of paper which indicates a business’ name, address, and other contact information. If you’re a business owner yourself, you definitely need to invest in letterhead printing. Not only does it make transactions look official, but it’s also a great way to make your branding consistent. When used with business cards, envelopes, notepads, folders, and similar products, letterheads can complete your set of printed advertising materials.

Getting Started on Letterhead Printing

Now, if you need letterheads printed out, here are some basic information that you need to know:

There are two printing options available: digital and offset. A desktop printer is used for digital printing. Although it gets the job done, ordering in bulk might have a longer turnaround time. On the other hand, if you want superior quality prints and a fast turnaround time, offset printing is the better choice. It uses state-of-the-art printing technology and huge printing presses. The setup may be a bit costly initially but if you will order more pieces and different types of printed products, the per piece price will be lower in the end.

  • Familiarize yourself with the options for materials.

There are three different sizes for letterheads: the traditional 8.5” x 11” size; the legal-size letterhead which measures 8.5” x 14”; and the 11” x 17” tabloid size letterhead. The most popular thickness is 70# paper stock which comes in two variations – textured white linen and smooth standard white. You also have the option to print on just one side or both sides, and decide whether you want matching custom folders or a blank second sheet.

  • Be consistent design-wise.

Perhaps the most important aspect of letterhead printing is the design. The letterhead should basically look like your company logo: similar font, colors, and design. Your contact information should be accurate, avoid typos, and do not overcrowd the space with too much text. Although letterheads are usually placed on top of the sheet, graphic designers have become more creative – placing letterheads on one side or at the bottom of the page.

With well-designed letterheads that have a look that’s consistent with your branding, you have a powerful advertising tool to use when communicating with your customers.

Come Up with Stylish Rack Card Printing Products

Walk into any hotel lobby or a tourist center and you are bound to see a stand where a stack of cards is prominently displayed. Called rack cards, these are printed advertising materials used to promote businesses. Rack card printing can be combined with other promotional materials like notepads, brochures, business cards, envelopes, flyers, letterheads, and postcards. Since you are promoting just one service or one line of products with these marketing materials, the theme should be coherent. Here, we will delve a bit deeper into how you can come up with stylish rack cards that will grab and hold the attention of your target market.

Things to Consider when Printing Rack Cards

When you print rack cards, the first thing that you need to do is look for an online printing company that will do a good job of it for you. These are a few things to consider when looking for a printing company so that you can come up with stylish rack cards that will suit your brand’s image to a tee:

  • Offset is best.

You can take your pick from digital or offset printing, but the latter is the better choice. Digital printing companies use desktop printers. They may do the job well, but they cannot process orders in bulk and in terms of print quality, offset is simply far superior. With offset printing, full high definition (HD) color is used, and the resolution is super sharp. The turnaround time is also fast so even if you place orders in bulk, you can have it finished in no time.

  • Use your business logo as basis for the color palette.

If you’re producing an organic beauty product for women, you may want to use colors that appeal to them. Use your logo as a basis for the color palette when designing your rack cards so that all your printed marketing materials will have the same look and feel.

  • Include sharp illustrations or HD photos.

Invest in professional photography if you want to include photos in your rack cards. Images should be clear and sharp, with the pictures well-lit.

  • Use an overall look and design that appeals to your target market.

Lastly, make sure that the overall look and design of your rack cards appeal to your target market. Based on the age bracket of your customers, there is a certain design that will immediately catch their eye.

Stylish rack cards are a must-have if you want to take full advantage of the benefits of printed marketing materials for your business.