If you’re a business owner, you need to invest in advertising. Digital may be the way to go for most, but it is still worthwhile to go with printed marketing materials like letterhead printing. When matched with other items like envelopes, folders, business cards, brochures, and notepads, print marketing will leave a mark of your brand in the minds of customers.
Benefits of Letterhead Printing
Here are more reasons why it pays to invest in letterhead printing:
- It gives your brand’s image a boost.
Look for an online printing company that offers letterhead printing services. When you are asked if you already have a design, the first thing that they will advise you is to design the letterhead like your business’ logo. Why? Because in branding, consistency is important. You need to have the same look and feel for the letterhead and all your printed marketing materials. Once a customer sees the colors of your logo, for example, they would immediately associate it with the name of your company. This gives your brand’s image a boost and makes it easy for you to create a cohesive marketing campaign.
- It is very useful.
You can use letterheads to print marketing letters to prospective customers. They can also be used for employee memos, supplier receipts, product price quotations, etc. With a printed letterhead, there is a part of the paper that will include a printed heading of your business name and other contact information.
- It makes your transactions look official.
If you will send product price quotations to a customer that is printed on plain paper, they might see nothing wrong with it. But if a competitor will send a price quotation for the same set of products and they have a letterhead, which one do you think will look official in the eyes of your customer? Naturally, it’s the company that sends price quotations using paper with a letterhead. Just like how the younger clientele won’t trust businesses without a website, customers might think you are running a seedy operation without an official letterhead.
As you can see, there are a multitude of benefits from investing in this marketing material, so have a stack of stationery with letterheads printed for your business now!