If you want to use postcards to advertise your brand, there are almost two dozen sizes to choose from. The number of options might be overwhelming so you may want to stick with a couple of the most popular sizes: 4” x 6” and 5 x 7 postcard printing. 4” x 6” is the measurement of a typical postcard that tourists mail out when traveling. If you’re a business owner, there is nothing wrong with choosing this size especially if your postcard design is graphics-driven. When you see a typical travel postcard, it is usually designed with just one picture that dominates the page, and maybe a one or two-liner description. If you want to advertise your brand using mainly graphics, this is a good size to use.
Why Use 5” x 7” Postcards
On the other hand, if your ad is more content-driven – which means that you want to rely more on text rather than graphics or photos, then 5” x 7” is the ideal postcard size for you. Here are a few more reasons why it pays to use this slightly bigger postcard size:
- It is wider than a standard # 10 envelope.
What’s good about using postcards as mailers is that there is no envelope to open. When you send out postcards to a typical household, the fact that 5” x 7” is wider than a standard #10 envelope will make your mailer stand out. Also, there is no envelope to open so your message will be read right away.
- There is more space to write content.
With 5” x 7” postcard printing, you have bigger space to write your content in than 4” x 6” cards. Since the card can display more lines, you can have a more content-driven ad and maybe just include a small photo or a graphic background to break the monotony.
When you get in touch with an online printing services provider, you can get a lower per piece price if you order more copies. To sum it up, if your postcard ad is more text-heavy than graphics-focused, it is better to go with a 5” x 7” postcard than a 4” x 6” or something even smaller.