EDDM postcard printing stands for Every Door Direct Mail, a form of marketing using printed materials. These materials are displayed, given away, or mailed out. Despite the prevalence of digital advertising, there’s still a place for printed marketing materials – if only for novelty. But more than these materials being tangible, they are actually effective and reliable when it comes to spreading the word about your brand. So why should you go with EDDM mailing?
First, it’s easy. You simply need to partner with a printing shop, order your postcards, then they will take care of the mailing part for you. If you will order EDDM cards, they will work with the USPS and fulfil their requirements in mailing out the postcard. You just need to choose the route and your printing partner will handle the rest.
Second, EDDM mailing is cheap yet effective. For just a few cents per card, you can have your advertising postcards mailed out to ‘every door’ in a zip code, for example. When you make it a habit to mail postcards to your existing and potential clients, you are actually establishing customer loyalty. With all these reasons and more, what is there not to like about EDDM mailing?
Choosing Where to Distribute the EDDM Postcards
Again, the online printing company will be the one to work with the USPS in mailing out your postcards. You just need to choose which address category to mail out the cards to. Here are some of your options:
- By zip code
If you’re in the food business, everyone can be considered your target market. So choose a zip code that’s within a five-mile radius of your restaurant, for example, then you’re good to go.
- By age bracket
If you’re offering a product or service with an adult or teenage market, choose a mailing list according to age bracket.
- By income bracket
If you are have a more upscale clientele, choose a mailing list of people on the higher spectrum of the income bracket.
- By household size
You can also decide who to send out your mailers to based on the number of people living in the same house.
- By individual carrier route
Finally, you can mail your postcards by individual carrier route.
With EDDM postcards, there is no need for you to put together your own mailing list. Simply choose among the above categories and the printing company will work out all the details for you.