When entrepreneurs think about something like EDDM postcard printing, the first thing that they might consider is the costs involved. It’s perfectly fine to scrimp on some costs but when it comes to advertising your business, you need to invest – and you should get your money’s worth. With EDDM or Every Door Direct Mail, you will get every bang for your buck. Read on to find out what makes EDDM cost-effective.
Factors that Make EDDM Postcard Printing Cost-Effective
First, let’s have a quick look at how EDDM works. If you order business cards online from a print company, ask if they offer EDDM mailing. If yes, you need to order EDDM postcards and pay the printing fees. Then, you have to specify which audience you would like to send the mailers to. The online printing company will work with the USPS in sending your postcards to the zip code, mailing route, or any other demographic that you will identify.
What makes this arrangement cost effective? Take a look:
- At just a few cents per piece, you can have a ready-made mailing list. Imagine how time consuming it is to put together a list of your customer’s names and mailing addresses. You can also pay for mailing permits, but that is another cost to pay and too much of a hassle. If you are soft opening a restaurant, for example, you can send postcards with promo codes to every door in the same zip code as your location. You can also narrow down the list by age bracket, household size, household income, number of people per household, etc. This is yet another cost-saving way because you don’t have to mail a postcard to someone who does not belong to your category of target audience.
- At just a few cents per piece, you do not have to do the ‘dirty work’ in mailing out the postcards individually. Once you order EDDM cards from a print shop, they will bundle the cards in stacks of 100 each. This is a requirement of the USPS. Then, they will fill out the necessary paperwork. Finally, they will be the one to deliver the ready-for-mailing postcards to the local post office in your area. This is what will be delivered to the individual mailboxes on your chosen route.
As you can see, EDDM mailing is a cost-effective, hassle-free way of reaching out to your target market. The time and effort that you will save, you can use to focus on growing your business more.