Tag Archives: print postcards

Familiarize Yourself with the Marketing Objectives when You Print Postcards

When you print postcards or any other printed marketing material, you should know what your objectives are for doing so in the first place. Are you looking forward to generating sales leads if you are in the real estate business? Would you like to introduce a new product or service to your existing clients? Do you want them to visit your store during specific dates because you’re holding a huge sale? Knowing what your goal is will allow you to more creatively – and effectively – come up with the design and content for the postcard.

What are Your Marketing Goals for Postcard Printing?

There are many companies that you can get in touch with when looking for one to print postcards online for you. Take your pick from digital or offset printing, and look for a suitable postcard size and material. But before you can have even one piece of postcard printed out, you must be aware of your marketing goals first. This way, you can relate your goal with how the content is written and the design is laid out. Here are some of the most common marketing goals for custom postcard printing:

  • For customers to pick up the phone and give you a call.

One of the biggest mistakes made by first time postcard marketers is selling their products right off the bat. Although you do need a call to action in the end, you want your customers to simply make inquiries about your products or services. Getting them to immediately buy your product using the postcard is a hard sell – something that you want to steer clear of. Once you got a customer to make inquiries or give you a call, you will know that they are interested. This is when it’s more acceptable to present your sales pitch.

  • For customers to recognize your brand and stay loyal to it.

The key to effective postcard marketing is repetitiveness. The more consistently you send them postcards, the easier they will recognize your brand. You can send them appointment reminders through postcards, holiday greetings, and reminders about an upcoming event. As they become familiar with your brand, they are bound to stay loyal to it as well.

  • For you to establish rapport with your customers.

Again, repetitiveness is key if you want to get results from your postcard marketing campaign. Ideally, you can send them postcards once or twice a month – throughout the entire year. This will help you establish rapport with them, and allow you to achieve any other marketing goals that you may have.

Wanna Print Postcards? Follow these Tips to Effectively Use them for Marketing

You are already on the right path if you are planning to print postcards as part of a print marketing strategy. Combined with business cards, letterheads, notepads, and envelopes, printed promotional materials are still effective in spreading the word about your brand.

Let’s say that you are in the real estate business. By simply looking for a company that offers custom postcard printing services, you can order a set of postcards and mail them out to your existing and potential clients. The postcard allows you to reach out to your target market; generate  sales leads; introduce a new product or service t your customers; generate more traffic to your website; and boost customer loyalty.

Top Tips for Effective Postcard Marketing

As compared to mailers or flyers, postcards are an easy and effective marketing tool because they are not inserted inside envelopes. The less effort that is required for customers to read about your offer, the easier it will be for them to retain information. Print postcards online is also very cost-effective.

Now, just because postcards are easy to print out does not mean that you can simply choose a design and mail it out randomly to customers. To make sure that you will get the best results out of your postcard marketing campaign, here are a few tips to keep in mind:

  • Only mail out postcards to targeted customers.

If you are in real estate, you would be wasting money sending out postcards to those who are just out of college. Instead of randomly sending out postcards, put together a mailing list of real estate prospects. These can be put together on your own; or rented from a list broker or publisher of real estate magazines.

  • Mail, then repeat.

One postcard cannot be turned into an effective postcard marketing campaign. You have to mail one, repeat, then start the process all over again. Consistency is key here, and you can even turn postcards into holiday greeting cards to boost customer loyalty.

  • Maximize the space that you have.

Postcards have more space than business cards, but less space than flyers. As such, it is important to maximize the space that you have. Use professional shots if you want to have a background image. Make the text easy to read, and hire a copywriter if you do not have a flair for words. Do not overcrowd the postcard with too much information, and make sure to include your up-to-date contact information.

  • Insert a call to action.

Do you want customers to visit your office after reading your postcard? Would you like them to visit your website, or take advantage of an offer? Depending on your goal, make sure to write a call to action statement in the end.

  • Invest in first class mail.

Finally, invest in first class stamps because imprinted postage looks cheap – and is considered by many as junk mail. If you will invest in first class mail, you’ll even enjoy the advantage of having the “Return to sender” feature. This allows you to update your mailing list so you won’t have to pay for stamps for the same customer in the future.

Follow these tips to make the most out of your postcard marketing campaign.

 

 

Postcard Printing & Print Marketing And The Mistakes To Avoid

In the real estate industry, why is postcard printing more effective than mailers? The people who will receive your advertising letter are most probably busy – so they won’t even open the letter once they see who it is from. Postcards, on the other hand, are open for everyone to read. There is no need to exert that extra effort in opening a letter, making the information readily readable and available.

As compared to business cards or flyers, real estate postcards give you a more creative space to send your message across. Depending on how you will write the copy and lay out the images, postcard printing in real estate will help generate more traffic to your site. It will also give you more sales leads, introduce your name to prospective customers, and promote the services that you are offering in the real estate industry.

These are just some of the reasons why it pays to take advantage of the print postcards online services. Offered by companies like BlockbusterPrint.com, they can print postcards which are specifically designed for real estate customers. Quality-wise, they will not disappoint because they use high-quality offset printing and premium paper material.

Avoid these Mistakes in Real Estate Postcard Printing

 Next, how can you make sure that you do have an effective copy when you print postcards? It pays to know which mistakes to avoid so that you can maximize the benefits of postcards advertising in the real estate business:

  • Do not distribute postcards to non-real estate customers.

As a real estate professional, you must already know the value of reaching out to your target market. The same principle applies to postcard marketing. If you will send out postcards to renters who are probably thinking of buying a house, that is an example of targeted marketing. If you will send out the same set of postcards to students who can’t even afford to buy their own clothes yet, then you are sending out the wrong message to the incorrect market. For this, it helps if you will put together a mailing list of the people in your target area, or have a real estate broker do it for you.

  • Do not make the mistake of sending out postcards just once.

Repetitiveness is key if you want postcards mailing to be effective – so be consistent in sending out creative real estate postcards to your target market.

  • Do not scrimp on printing costs.

Fortunately, there are many companies like BlockbusterPrint that will give you the best value for your money when you are ordering real estate postcards. Instead of saving money on digital printing which has far less inferior quality than offset printing, spend your capital wisely and invest in better-looking prints.

  • Do not leave out a call to action.

Finally, one of the biggest mistakes made by those in the real estate profession is not having a call to action on their postcards. This should include a catchy tagline as well as your contact information.

By avoiding these mistakes, you can create a real estate postcard that will drive traffic to your website and boost your leads in the business.

 

Postcard Printing in Real Estate: The Things You Need to Know

If you are in the real estate business, you will definitely benefit from postcard printing. This is an effective and inexpensive form of advertising that will let people know about the service you are offering as a real estate professional.

How to Print Postcards for Real Estate Advertising

There are two popular sizes for postcard printing:  5” x 7” and 4” x 6”. With such a limited amount of space, you need to pay close attention to detail. You also need to maximize the space that you have, but without the information appearing too crowded. How can you strike that delicate balance when you print postcards online? Here are a few tips on how to make your real estate postcards stand out:

  • Think about orientation.

With the two popular sizes when you print postcards, it’s natural to assume that the orientation of the card should be landscape. This actually makes sense because such an orientation allows you to maximize the space. But if you want to stand out, you might want to be a bit off the grid and use portrait orientation instead.

  • Be creative in laying out the images.

If you have a portrait orientation, you might want to make the images laid out in such a way that it looks like a movie poster. This will create an eye-catching postcard design that will leave customers wanting to know more about your real estate business.

  • Make sure that the overall design of the postcard suits the image you’d like to create for your real estate business.

If you’re targeting buyers and sellers of real estate in your area, think about their average income. What are their buying habits and their typical lifestyle? By doing a bit of research, you can come up with an overall design that does not just suit the market, but also fits the image that you want to have for your real estate business.

  • Don’t forget to include a call to action.

Of course, do not forget to include a call to action. The copy of your real estate postcard should be short but catchy, and there must be a call to action in the end. Would you like people to call you? Visit your website? Send you a private message in one of your social networking accounts? By placing a call to action, you can achieve your goal in printing out postcards in the first place: for customers to get in touch with you for their real estate needs.

 

 

 

 

Achieve the Marketing Results You Want with Postcard Printing

In your personal e-mail account, do you know how most marketing messages simply end up in the Spam folder? These messages get filtered by your e-mail provider so they don’t even have a chance of landing on your Inbox. If you’re an entrepreneur, this is something that you need to think about if you are considering launching an e-mail marketing campaign. There’s nothing wrong in having one at all, but make sure that you are not expecting good results – because you’ll end up being disappointed. A better alternative would be to use print postcards which you can send to the actual mailboxes of your target market. These have a better chance of being actually read by prospective customers, and you are bound to get great response.

Factors to Consider in Postcard Printing

Fortunately, there are many postcard printing companies which specialize in printing out such marketing materials. When having postcards made, here are a few things that you need to take into consideration:
• Your end goals
Why are you making the postcards in the first place? Are you launching a new menu in your restaurant which you’d like your customers to try out? Do you have an online business and you’d like customers to visit your website? Are you currently offering discounts on your car servicing business? Or maybe you’d simply like to stand out from your direct competitors? Depending on your end goal, you can write a copy that will help you achieve such end results.

• Your targeted market
Naturally, you should use language which your target market can relate to. If your product is geared towards tweens or teens, use trendy terms that they can easily relate to. If the service you’re offering is targeted towards a more mature audience, use formal language which is still catchy enough to do the trick of selling what you have to offer.

• Other things to consider
Your budget, the turnaround time, the quality of print, the choices of material – these are the other things to consider when having postcards printed out. Make sure that you’re dealing with a company like BlockbusterPrint.com, which has plenty of experience when it comes to projects like postcard printing.

Print Cheap Postcards and Promote Your Business for Less!

For the modern entrepreneur, the first thing that they usually think of when marketing their brand is online advertising. The more clicks you receive on your website, the more that customers will take advantage of what you have to offer as a business. But have you ever thought about having to print cheap postcards which can be part of your print promotional campaign? No matter how modern today’s business environment is, there is still room for traditional forms of advertising like print. In fact, it is something that will make your business stand out because all your other competitors are already probably promoting their brand over the Internet.

The good news is that you can easily find companies that will print cheap postcards for you. With printing companies like BlockbusterPrint.com, you can take your pick from postcards of different sizes, paper stocks and variants. Having them designed and printed out by professionals will make your printed promotional material stand out.

When having postcards printed out, here are a few things that you need to take into consideration:
– The originality of the design – make sure that the overall look of the postcards suits the image that you would like to establish for your business.
– The readability of the postcard – the message has to be succinct since you have very limited space, but it should still achieve your marketing objective.

What’s good about using postcards as part of your print promotional campaign is that having a batch made will not burn a hole in your pocket. You can get fast response from customers directly, you can gain maximum exposure and it is a very versatile form of printed advertising material. With all these benefits and more, you should absolutely cheap postcards to promote your business for less.