To complete your print marketing campaign, you need to use a combination of postcards, letterheads, notepads, business cards, envelopes, flyers, rack cards, and brochure printing. These are tangible marketing materials that will impress your customers, simply because they can actually be held and read. Compare this with digital ads that can only be clicked and read on screen, there really is something special about printed marketing materials that make them effective up to this day.
Now, when having brochures printed for your business, the first thing to do is look for cheap printing services providers. There are two options: offset and digital. With digital, a desktop printer is typically used and this can handle small to medium-sized printing jobs. With offset, huge printing presses are used. Once set up, offset printing can handle large volumes of printed materials with a quick turnaround time because of the sophistication of the equipment.
The Advantages of Infographics in Brochure Printing
Let’s say that you have already chosen which printing company will print the brochures for you. The next thing to do is the actual design of the brochure. Think about your goal when presenting the information. Are you giving away the brochures in a trade show? If yes, then you might want to include a short background of how your business came to be. On the succeeding pages, include a list with detailed descriptions of the products or services that you offer.
To better present information, you may want to consider using infographics. These are charts or diagrams which are used to represent data. Here are the benefits of infographics in brochure printing:
- It presents complex information in easy-to-digest chunks.
Now that everything is digital and instantaneous, people do not want to sift through chunks of text. To simplify your message while still presenting a clear overview of your data, use an infographic. It can present complex data in easy-to-digest, readily understandable chunks.
- It is eye-catching and attention-grabbing.
You want your brochures to be readable, yet immediately grab the attention of the readers. With an infographic, readers can get the information that you want to convey in one glance.
- It is easy to share.
Charts and diagrams are easy to share. If you will include these in your brochures, people can take screenshots of the information that captures their attention and easily post it on social media sites.
By having a well-designed brochure with infographics, you can get great results out of your print marketing campaign.