Tag: cheap printing services

Enumerating the Businesses that Benefit from Rack Card Printing

Rack card printing may sound like an old-fashioned way to promote a business, but it is still very effective nowadays. With everyone going digital when it comes to their advertising campaign, the novelty of receiving and reading printed advertising materials makes brands more memorable. Also, printed marketing materials are easy and cheap to produce. They last for a very long time, they can be kept for future reference, and can be given away to family and friends for referrals.

Think of rack cards as a torn off panel from a brochure. The typical sizes are 4” x 9” and 3.5” x 8.5”, with print on just one side or both sides. The information contained in a rack card could be the summarized version of what’s in a brochure. Since there is limited space, you would have to include only the most pertinent information. Make sure that it has your business name, updated contact information, a map of your location, or a QR code that leads to your website. Then, describe the products or services that you are offering. The last part should contain a call to action, or a benefit which could be a discount code or other promotional options.

Next, which businesses can benefit when they print rack cards? Here’s a quick list:

  • Hotels, motels, and bed-and-breakfasts
  • Restaurants and other food establishments
  • Theme parks, theatres, and movie houses
  • Stores at gasoline stations
  • Convention centers and tourist centers
  • Clinics and other health care providers
  • Convenience and retail stores
  • Specialty shops

As you can see, almost any type of business can reap the benefits of rack cards marketing. To have a stack of them made, check out the cheap printing services available online. Just because it’s cost-effective doesn’t mean you have to scrimp on quality. There are many offset printing service providers offering high-quality prints at still affordable prices.

Lastly, make sure to place the rack cards strategically. They can be given away personally, prominently displayed in areas where a lot of people pass by, or they can be included in marketing mailers.

Rack Card Printing: Get the Best Bang for Your Buck

Rack card printing is one of the best printed advertising materials available. Unlike postcards which have limited space or brochures which have too much space, rack cards offer just-the-right amount of paper area to fill with information about your business. They can be displayed in prominent areas where a lot of people pass by. Once picked up, rack cards can be brought home for future reference, or given away as referral to other people.

So if you are planning to print rack cards to promote your business, how can you get the best deal? Here are a few tips to remember:

  • Know where to scrimp, know where to splurge.

For rack cards, you want to get the best print possible because they are representative of your brand. Imagine how disappointed a customer might feel if your rack cards, which are supposed to promote your restaurant, are printed with poorly lit images of food on thin paper with hardly any gloss on it. Instead of saving some money on digital prints, go with offset printing because the quality is far more stellar. The additional investment is worth it.

  • Do not place rush orders.

Just as it is with any print job, you would have to pay extra for rush orders so take your time in designing and ordering rack cards.

  • Size the competition.

Your rack cards should at least match – if not outshine – the competition. Collect rack cards from your direct competitors to check out the type and thickness of paper that they used, the design, and the printing process.

  • Compare different printing companies.

Make a list of the cheap printing services available online and compare it with offset printing deals. Narrow down your choices to ones with the best reviews and feedback, then make an informed selection from there.

  • Order more to save more.

When it comes to any printed material, the more pieces you order, the lower the per piece price gets. For example, ordering 500 pieces of rack cards is more expensive per piece than ordering 1,000 or 1,500 pieces.

With these tips in mind, you can get the best bang for your buck when ordering rack cards to promote your brand.

Upgrade Your Promotional Plan with Brochure Printing

Digital ads may be all the rage these days, but you still cannot beat print advertising, specifically brochure printing. Unlike ads on a website which are clickable and can only be accessed in front of a computer screen or mobile device, a brochure is something that can be held in the hand. It is tangible so younger clients would find them a novelty, making your advertising efforts more effective. You can also use brochures as part of a complete print marketing campaign. Combine it with business cards, envelopes, notepads, postcards, and flyers – and you have a set of marketing materials to effectively promote your brand.

Now, what exactly is the appeal of brochure printing for business owners? First, no matter which industry it is that you are in, you can use these promotional materials to increase awareness about your brand. Brochures are super versatile so you can use them as menus, postcards, multi-page flyers, etc.

Second, brochures are quite easy to make. Determine the purpose of the brochure so that you can come up with a layout – but decide first which option you’d like. If you are using it for postcards marketing, for example, you can come up with a two-page design so you can print on the front and back of a postcard using thick paper stock. If you would like to use flyers and distribute them as sample menus for your restaurant business, then a Z-fold brochure might be the better option for you. When having brochures made, look for cheap printing services that specialize in brochure printing. Although you might be paying a reasonable price for each piece of brochure, the quality shouldn’t suffer to make sure to check on the printing equipment that the company uses.

Third, regularly distributing brochures to customers is a great way to establish customer loyalty. If you will use them as an introductory promotional material, make sure to follow up with a lengthier brochure that tells customers about your products and services. As your customers become more familiar with your printed materials, their awareness of and loyalty to your brand will be enhanced.

All in all, finding cheap printing services providers to create your brochures is the best way to boost your print advertising efforts.

 

Add a Dose of Fun in Advertising with Custom Magnets

You will usually find custom magnets distributed as personalized wedding gifts, or as corporate souvenirs. Just like umbrellas, pens, notepads, and folders, custom magnets make for a great promotional item because they are very useful. Magnets can be used to post notes on refrigerators or metal boards. Once you distribute magnets, whatever its size and design is, people are bound to grab and not refuse them because they are very nifty to have around.

How to Look for Cheap Printing Services for Custom Magnets

Next, if you want to have custom magnets made, how can you look for a cheap printing services provider? The good news is that there are many online companies offering cheap printing services – not just for custom magnets but for all sorts of printed promotional materials. When looking for a printing company, make sure that they use state-of-the-art printing equipment. This way, the ink used on any material that your copy or design is printed on will last for a long time. Aesthetics is also important so the more that the colors pop on the paper used on top of the magnet, the more attractive and attention-grabbing it will be.

Also check on the material used when printing custom magnets. The most popular is the extra-strong 17-pt. thick magnetic backing, which has a glossy surface. If you are advertising a pizzeria, for example, you can have a design similar to a business card – but print it using custom magnets. As far as the size is concerned, some of the most popular options are 18” x 24” magnets for cars. There are also custom magnets that have the same size as a US standard business card which is 2” x 3.5”. You can also go for other sizes like 3” x 4”, 4” x 6”, or 5” x 7”. Indeed, custom magnets will allow you to inject a dose of fun into your print advertising campaign, so have yours made while you can.