Rack card printing may sound like an old-fashioned way to promote a business, but it is still very effective nowadays. With everyone going digital when it comes to their advertising campaign, the novelty of receiving and reading printed advertising materials makes brands more memorable. Also, printed marketing materials are easy and cheap to produce. They last for a very long time, they can be kept for future reference, and can be given away to family and friends for referrals.
Think of rack cards as a torn off panel from a brochure. The typical sizes are 4” x 9” and 3.5” x 8.5”, with print on just one side or both sides. The information contained in a rack card could be the summarized version of what’s in a brochure. Since there is limited space, you would have to include only the most pertinent information. Make sure that it has your business name, updated contact information, a map of your location, or a QR code that leads to your website. Then, describe the products or services that you are offering. The last part should contain a call to action, or a benefit which could be a discount code or other promotional options.
Next, which businesses can benefit when they print rack cards? Here’s a quick list:
- Hotels, motels, and bed-and-breakfasts
- Restaurants and other food establishments
- Theme parks, theatres, and movie houses
- Stores at gasoline stations
- Convention centers and tourist centers
- Clinics and other health care providers
- Convenience and retail stores
- Specialty shops
As you can see, almost any type of business can reap the benefits of rack cards marketing. To have a stack of them made, check out the cheap printing services available online. Just because it’s cost-effective doesn’t mean you have to scrimp on quality. There are many offset printing service providers offering high-quality prints at still affordable prices.
Lastly, make sure to place the rack cards strategically. They can be given away personally, prominently displayed in areas where a lot of people pass by, or they can be included in marketing mailers.