Would you like to have an effective marketing tool for your brand? Whether you’re offering a service that people use everyday or if it’s a unique retail product that you’re selling, rack cards printing is the ideal solution to promote your wares. Rack cards are usually 4” x 9” cards which are made from thick paper stock. Similar to postcards, these are promotional materials which are prominently displayed in areas where they can easily be seen. They can also be used in mailing promotional campaigns.
Apply these Sales Strategies when Using Rack Cards
Now, the first thing to do if you’d like to include rack cards in your line of printed marketing materials is to look for cheap printing services. There are dedicated offset or digital printing shops, while other offer both types of printing process. With digital printing, a desktop printer is typically used, making it ideal for small print jobs. But if you want professional-level quality and if you’re ordering in bulk, offset printing is the better option.
Next, here are the sales strategies that you can apply for rack cards printing:
- Design your rack cards appropriately.
Rack cards have less space than brochures but more space than business cards or postcards. Use the available space wisely – make sure that the copy is not too text-laden. If you want to include pictures, make sure to invest in professional photography to impress your customers. The copy should be short but well-written, accurate, and catchy.
- Display your rack cards in strategic locations.
Brochure or rack stands are usually seen in hotel lobbies, gas stations, tourist centres, hotels, movie theatres, amusement parks, reception areas, etc. By displaying your rack cards in areas where there is high foot traffic, you can make sure that it is seen by as many people as possible.
- Include special offers.
Why would anyone want to take home your rack card if there’s nothing in it for them? When having rack cards made, there should always be a benefit for the customer in the form of promotional codes, discount coupons, and other similar offers.
- Lower the printing costs by ordering more.
Lastly, you can lower the printing costs by ordering more copies. Once an offset printer is setup, the costs of printing each card gets lower. As such, a batch of 2,000 copies is cheaper than ordering just 1,000 or 500 copies.