Brochure printing is a must-have part of any print advertising campaign. Combined with business cards, notepads, flyers, envelopes, postcards, menus, and similar items, you can reap lots of benefits from launching a full-fledged print marketing campaign.
So what are the basics that you need to know about brochure printing if you want your ad campaign to be a success? Here are a few things to remember:
- Determine the purpose of your brochure.
Brochures can take the form of a postcard with print on the front and back, or a folded flyer where you can place eight pages of text and images. How do you decide which one to print? Know what the brochure is for in the first place. Are you introducing a new item in the menu? if yes, then a back-to-back postcard style brochure is your best bet. On the other hand, if you are introducing an entirely new business to potential customers, a lengthier six- or eight-page brochure will better suit the purpose.
- Choose the material well.
Just like business cards, there are different sizes, folding options, and paper type that you can choose for brochures. For the finish, take your pick from medium gloss or extreme gloss paper.
- Write good copy.
Based on the purpose of your brochure, come up with well-written content. The headline should immediately grab the attention of the reader. See to it that there’s a good balance between text and images. Wrap it all up with a call to action – indicate whether you want the customer to call you for more information, visit your website, or sign up for a program.
- Order from the best online printing
Finally, look for an online printing that will give you the best value for your money. Make sure that they have state-of-the-art printing equipment so the quality of ink used will not easily fade. They should also give you numerous options for the sizes, folding type, material, and finish. Of course, also consider the per piece price and whether they offer quality customer service.
By learning about the basics of printing brochures, you can print ones to best represent your brand.