In the process of printing professional brochures, there is more to it than just aesthetics. You might have 100 pieces trifold brochures printed in full HD color and thick, semi-gloss paper. But if the content is badly written, do you think that you will achieve your marketing goals? Not necessarily. In order for your print advertising campaign to be successful, there should be a good balance between text and image. The quality of the brochure itself is important as well, and you should pay close attention to the message that you want to impart to the reader.
Ways to Write Brochure Content
To make sure that you can effectively write marketing content for your brochure, here are a few ways to go about it:
- Determine your marketing goal, and make the content revolve around that.
If you are newly launching a business, you need to tell people about how your company started, what your products and services are, and how they can benefit as customers by choosing you over other brands. If you are an existing business, you might want to print brochures to introduce a new product line. If you’re joining a trade show, you might want to use brochures to gain more following. Brochures are a truly flexible marketing material, so much so that you can use them to promote almost anything. When writing the content, keep your marketing goal in mind and make the content revolve around it.
- Keep the content short but impactful.
While writing the content, you should also consider the number of pages that you need to use. If you think that you’ll have four pages of content, for example, you can have half fold brochures printed out. If you need to include a short page about your company history or mission and vision, go for an 8-age accordion fold brochure. Just remember that even if you have multiple pages, you must not crowd each page with so much content, that it becomes unreadable. Keep the content short but impactful, and don’t use any more pages than necessary.
- Creatively use a play on words.
One example of creatively using a play on words is “A tab of gold, a pinch of foil”. This is used by BlockbusterPrint to market their line of metallic foil stamped business cards. You can apply the same technique to market products when writing brochure content.
- Offer customers benefits.
As a final touch, you can include benefits for customers in the content. There can be a page which, when presented at one of your stores, can be used as a discount coupon. You can also include maps, detailed product descriptions, special offers, and similar useful content on the brochure.
By following these tips, you can effectively write content for your marketing brochure.