When using printed advertising materials, you want something that grabs the attention of the readers. It also helps if the material can be easily carried wherever they go. Such is the flexibility and portability of rack cards. Rack cards printing is something that you must consider if you want an eye-catching, pocket-sized advertising material for your brand.
Everything You Need to Know about Rack Cards Printing
Fortunately, it is very easy to look for online printing companies that specialize in rack cards printing. Here’s what you need to know about it:
- You can choose from offset or digital printing shops.
Rack cards are pocket-sized printed advertising materials which aim to promote a brand. You will often see a stack of rack cards in brochure displays at hotel lobbies, tourist centres, amusement parks, theatres, and reception areas of offices. The goal in rack cards advertising is to have people grab one from the display case, then read it and bring it home. Naturally, your business’ information should be printed on the rack card. Since there’s limited space in it, make sure that your copy is short but still attention-grabbing.
Take your pick from digital or offset printing companies when having rack cards printed. Digital typically uses desktop printers while offset uses big printing presses. For large volumes and professional print quality, offset is the recommended option.
- You have different printing options to choose from.
After choosing between offset and digital, there are several material-related decisions that you need to make. Would you like the regular 4” x 9” size or the smaller 3.5” x 8.5”? Would you like to use 16-pt. or 17-pt. paper stock? How about the paper finish – ultra-smooth matte or ultra-smooth gloss? There is also the tear-off business card option, and you can decide between one side or two sides printing.
- Aside from using them as displays, rack cards can also be mailed out.
Finally, rack cards can also be used as mailers. You can include them in your postcards marketing campaign, or just mail them out as is. It’s better if you can include a promotional code at the back of the card so that you can have a sure response from the customer once they read it.
Indeed, rack cards are pocket-sized marketing wonders, so better take advantage of it!