If you’re doing some home improvement and you need wood glue or nails to finish a project, where would you go? Instead of travelling all the way to a huge hardware store that’s far from your house, you choose the nearest one. This not only saves time but also gas money, while also allowing you to support the local business owners within your area. As a business owner, this is something that you must consider when launching a marketing campaign that includes something like EDDM postcard printing.
You want your campaign to target those within the vicinity first, before going on a state-wide or even national scale. Television and radio ads are not necessarily targeted, not to mention they are overly expensive. You might also consider having a purely online campaign, but that is not necessarily targeted. The best thing to do is to launch a cheap but targeted, yet effective marketing campaign. For this, you can print EDDM postcards and mail them out to those living within a five-mile radius of your place of business. EDDM stands for Every Door Direct Mail. It is a type of print advertising campaign where a printing company works with the local post office in your area.
Instead of having to gather names and addresses of potential customers, you can simply specify a zip code. Once done printing the EDDM postcards, the printing company will work with the USPS to mail out your advertising materials to every address within your specified zip code. If you have a more targeted audience, you can narrow down the mailing list based on demographic, household size, income bracket, carrier route, or other categories which are provided by the United States Postal Service (USPS). Once the route is chosen, the printing company can take care of all the USPS-related paperwork. In just a few days, your EDDM postcards can reach the hands of your targeted customers.
With such a localized approach, sending out EDDM cards is bound to deliver better results than non-targeted TV, radio, or online ads.