Month: September 2022

Localize Your Marketing Approach with EDDM Postcard Printing

If you’re doing some home improvement and you need wood glue or nails to finish a project, where would you go? Instead of travelling all the way to a huge hardware store that’s far from your house, you choose the nearest one. This not only saves time but also gas money, while also allowing you to support the local business owners within your area. As a business owner, this is something that you must consider when launching a marketing campaign that includes something like EDDM postcard printing.

You want your campaign to target those within the vicinity first, before going on a state-wide or even national scale. Television and radio ads are not necessarily targeted, not to mention they are overly expensive. You might also consider having a purely online campaign, but that is not necessarily targeted. The best thing to do is to launch a cheap but targeted, yet effective marketing campaign. For this, you can print EDDM postcards and mail them out to those living within a five-mile radius of your place of business. EDDM stands for Every Door Direct Mail. It is a type of print advertising campaign where a printing company works with the local post office in your area.

Instead of having to gather names and addresses of potential customers, you can simply specify a zip code. Once done printing the EDDM postcards, the printing company will work with the USPS to mail out your advertising materials to every address within your specified zip code. If you have a more targeted audience, you can narrow down the mailing list based on demographic, household size, income bracket, carrier route, or other categories which are provided by the United States Postal Service (USPS). Once the route is chosen, the printing company can take care of all the USPS-related paperwork. In just a few days, your EDDM postcards can reach the hands of your targeted customers.

With such a localized approach, sending out EDDM cards is bound to deliver better results than non-targeted TV, radio, or online ads.

Which Businesses Can Benefit from EDDM Postcard Printing?

If you’re a business owner, you are missing out on a lot of marketing benefits if you have not tried EDDM postcard printing yet. With Every Door Direct Mail, a printing company that works with the United States Postal Service can print flyers, brochures, and EDDM postcards for you. You don’t even have to put together your own mailing list. Simply choose a zip code, demographic, income bracket, age bracket, or any other classification that fits your marketing needs – then the postcard printing company will handle the rest of the work for you. Aside from being hassle-free, this type of marketing is cheap and effective.

Types of Businesses Suited for EDDM Marketing

Now, which types of businesses can benefit from mailing out EDDM cards? Here’s a quick list:

  • Restaurants

Everyone living within a five-mile radius of your restaurant, bakeshop, coffeeshop, diner, or food truck is a possible customer. If you’re in the food business, sending out EDDM cards to every door near your place of operations is the simplest way of attracting customers. They would know that your business exists, where you are located, what type of food you offer, your operating hours, and prices.

  • Real Estate Firms

Instead of sending out EDDM cards to every door within the five-mile radius of your real estate firm, you might want to narrow down your target market by demographic. Those on the higher income bracket might find themselves in need of a house to buy or rent, so send your postcard printing marketing message directly to them.

  • Medical Service Providers

Every household will find the need for medical services at one point or another, so you can use the door-to-door marketing approach for this.

Aside from these three, those who are operating local businesses can benefit from direct mail marketing.  If you own a barbershop, dry cleaning, retail store, home cleaning services, auto dealership, plumbing services – direct mail print advertising is a must-try.

Top Three Reasons to Market via EDDM Postcard Printing

When it comes to marketing, you might think that digital is the way to go. Although gains may be earned by this type of advertising, there is still something about old fashioned printed advertising materials such as EDDM postcard printing that appeal to most target markets. Since it’s tangible, people can hold actual cards, postcards, flyers or brochures instead of just looking at a layout on screen. Information is better retained when it is printed on paper, and it makes for a longer-lasting impression.

Why Use Direct Mail Marketing?

With options like an Every Door Direct Mail or EDDM campaign, you can send a postcard, for example, to every address within a five-mile radius of your business location. If you’re a restaurant owner, postcard printing enables you to send one card to every address near your food establishment. This is a great way to attract customers. Not convinced yet? Here are the top three reasons why you should go for direct mail marketing:

  • It’s cheap and hassle-free.

At less than a dollar per piece, you can order a couple of thousand cards that you can mail out to every address within a zip code. If your target market is a bit more targeted, you can choose a demographic based on age, income bracket, or household size. Postcard printing as a form of print advertising is not just cheap, but it’s also hassle-free. Since the printing company will work with the United States Postal Service, there is no need for you to go through the tedious process of putting together a mailing list of prospective customers.

  • It’s effortless.

Aside from having a ready-made mailing list, you also don’t have to go through the USPS-required paperwork – the printing company takes care of that for you. There’s also no need to do a literal heavy lifting. Once you’re done choosing the design, paper size and thickness, and the route, the printing company will take care of the rest of the process.

  • It delivers results.

Sending out physical postcards and other printed materials enhances name recall. Since it’s cheap, you do not have to wait for a long time before getting your return of investment. As long as your postcards are well-designed with a perfectly placed call of action, it will deliver results. Whatever your marketing goals are, you can rely on EDDM cards and direct mailing in general to effectively send out your marketing message to your target audience.

EDDM Postcard Printing & Marketing Made Simple

If you are a business owner, you might find the idea of launching a full blast print marketing campaign that includes postcard printing  intimidating. Some might feel that digital is the only way to go. In the same vein, others may find printed marketing materials to be ineffective. There are also those who are simply not familiar with the options available for print marketing, so they’d rather not deal with it at all. But what if there is a way to make the entire process simple? The best thing to try is EDDM postcard printing. EDDM stands for Every Door Direct Mail and it is a practically hands-free way to get the message out to your customers using printed marketing materials. The process is made hassle-free because the United States Postal Service (USPS) is involved.

Here’s a brief overview of the process involved in marketing through EDDM postcards:

  • You look for a company offering EEDM services.

There are printing companies that work with the USPS and offer EDDM as a service. The company does the “dirty work” for you – starting from bundle wrapping your EDDM postcards in stacks to making sure that the requirements of the USPS are followed to the letter.

  • You choose from the available templates and finalize the design.

The good thing about working with a printing company that offers EDDM services is that they have ready-made templates that you can choose from. Based on your marketing message, you can select a template with a design that fits what the USPS requires – from the size of the card to the thickness of the paper.

  • You choose which zip code or demographic to send your EDDM cards to.

Another advantage of EDDM marketing is that you don’t have to put together your own mailing list. You can choose a zip code, a demographic, an age or income bracket, etc. The final task of the printing company is to take care of the USPS paperwork, then they will mail out your marketing materials for you!

The only thing left for you to do is wait for feedback from your customers. With this simplified EDDM postcard printing process, you can effectively send your marketing message to your targeted demographic.