Letterhead Printing: Ways to Use & Distribute

If you’re running any kind of business, you most likely already have a logo and some level of online presence. These are good things to have, but what about taking things up a notch and launching a full-fledged print advertising campaign? Since you already have a logo, you should stamp that brand on other printed marketing materials like letterheads, business cards, postcards, banners, envelopes, notepads, brochures, and flyers. Letterhead printing in particular is very effective in legitimizing your brand, making your transactions look official, and completing your print promotional campaign.

Printing, Using & Distributing Letterheads

So how do you use letterheads for advertising? Here are a few techniques:

  • Choose which online printing company to go with.

You can select between offline and digital printing. Some online printing services offer just one, while others have both – what they will use depends on the volume of your order. Since letterheads are tangible and they are seen, read, and held by customers, they need to feel luxurious and look professionally-printed. Invest in a good letterhead design and make sure that the quality of print as well as the materials are excellent.

  • Use letterheads in every transaction.

You can use notepads or stationery with your business letterhead to send correspondence to business partners, clients, customers, suppliers, and other contacts. They can be used to write memos, acceptance letters, price quotations, invitations, or any other information or event that’s related to your business.

  • Distribute notepads or stationery with your business letterhead.

Finally, you can get in touch with an online printing shop to create notepads or stationery with your business letterhead. Distribute these in trade shows, corporate events, give them as gifts to clients and customers, or personally hand them out on the streets. Since they are practical to use, people won’t hesitate getting one.

Learning how to print, use, and distribute letterheads is essential if you want to include them as part of your print marketing campaign.

Letterhead Printing: Designing Techniques

When watching a movie, there is usually a scene where the protagonist receives a letter from a prestigious university and the camera zooms in on the university logo. This is one example which shows how important letterhead printing is. If you’re an entrepreneur and you need to send correspondence to a customer, supplier, or other business contact, you want the transaction to look official. Imagine how it would be if the letter is printed on plain white paper. The recipient might even question the legitimacy of your letter if there is no branding present at all.

The good news is that there are many online printing where you can order letterheads. When selecting from the many print shops available online, make sure that they use good quality offset or digital printing. Also check on the type of paper available, the thickness, and the finish. Ask whether they offer 24-hour, full color HD printing, and make sure that they have good quality customer service. Of course, you should also check on the price of the printing packages and ask if they offer a blank second sheet or folding options.

Designing the Letterhead

Let’s say that you have already chosen which letterhead printing company to go with. The next thing to do is design the letterhead itself. Check out these design tips that you can apply:

  • Know what type of information to include. Unlike business cards or postcards, letterheads are limited to printing on just a portion of the stationery. It can be the upper, lower, or one side of the paper.  Thus, the information needs to be concise yet still recognizable. The letterhead can have: your business name; address; email address; contact number; and company or business logo.
  • Consider including a border on the sides of the stationery. If your logo is blue-and-white, for example, a narrow blue-and-white strip on the upper, lower, and both sides of the paper will add to a cohesive look with a bold design.
  • If you have no experience in graphic design, you can simply download a free letterhead template available online. Once done, save the file of your design because you can also use it in electronic correspondence and when sending out quick notes to customers.

By designing your letterhead accordingly, you can use it to enhance your brand, promote your business name, and boost your sales.

Letterhead Printing is No Minor Detail

When you are sending correspondence to a supplier of your food business, for example, do you just print on plain paper? If yes, you might think that the stationery you’re using to print anything that’s business related is just a minor detail. Although it may be a small detail, it is definitely not minor. With letterhead printing, you can actually use your stationery and envelopes to make a statement about your brand.

As you may already know, a letterhead is a part of a stationery or envelope where your business’ logo and the basic information about it is printed. There are numerous ways that you can design a letterhead, but it’s better if you will incorporate the same font and colors as your business logo.

Since the primary purpose of letterhead printing is to spread the word about your brand, here are a few ways to go about it:

Look for a reliable online printing services. They can either use a digital or offset printing process. Some of the things that you need to decide on are the following:

  • the number of sheets that you want printed with your letterhead
  • the size of the letterhead (14” x 8.5” or 17” x 11”)
  • whether you want one-sided or two-sided printing
  • the type of paper, choose from textured white linen or smooth standard white
  • optional folding or blank second sheets
  • the turnaround time.

If you are sending out snail mail or physical mail to clients, suppliers, customers, and other business contacts on a regular basis, it is a must to invest in letterhead printing. Since your logo is incorporated in the design of the letterhead, it becomes part of your branding. If you are using the letterhead for soft copies of the emails that you are sending or if your website has the same logo and colors incorporated on the design, then you have a cohesive look that is instantly recognizable. This is crucial for your branding, because customers will instantly associate the look of your correspondence with your brand.

With a well-thought-out letterhead design and by using high-quality materials, you can leave a great first impression to your customers about your brand. Letterheads also make your transactions look legitimate, so it is something to invest in if you are business owner.

Letterhead Printing: Still a Must for Businesses

Digital advertising may be the default these days when it comes to promoting a brand. But there are still a few aspects of running a business that require printed materials. Let’s take letterhead printing as an example. You can use letterheads when sending official printed correspondence to business partners or suppliers. You can also use them to send memos, price quotations, product or service details, and other similar information. If you will get in touch with an online printing shop, you can have a letterhead made and turn notepads or sheets of paper into corporate giveaways.

Benefits of Letterhead Printing

The good news is that it is quite easy to design a letterhead. When doing so, make sure to incorporate the colors of your business logo in the design. Keep the overall design simple and if you must include your contact information, keep it minimal.

Next, here are more benefits of letterhead printing:

  • Your transactions will look more legitimate if you are using a notepad with your business letterhead. Whether you are sending an acceptance letter to a job applicant or price quotations to a supplier, your transactions will look more official if you will use a sheet of paper with your letterhead printed.
  • Letterheads are an excellent marketing tool. You can distribute notepads with letterheads as corporate giveaways, give them to people visiting your stall in tradeshows, or simply hand them out as gifts to clients. Notepads or sheets of paper with a letterhead is a great marketing tool because people will find a practical use for it. At the same time, it enhances and spreads the word about your brand.
  • Letterheads can complete your print marketing campaign. Along with business cards, envelopes, notepads, banners, brochures, flyers, and postcards, letterheads can be part of a full-fledged print marketing campaign.

When having letterheads printed out, make sure to work with a trusted print shop. They can use either a digital or offset printing method. Pay attention to even the smallest details, make sure to use good quality paper, and the quality of print should be excellent. By following these tips, you can have a letterhead that’s worthy of being part of your print advertising campaign.

Handy & Easy to Carry: The Many Reasons to Print Rack Cards

If you are selling a product or service, there is no better way to promote your brand than to print rack cards. You will usually see these in tourist centres, theatre lobbies, or hotels. They are displayed in brochure or rack stands and the idea is for everyone to feel free getting them from the case. Since these are promotional materials, they are obviously free for the customers so if you’re a business owner, what benefit will you get when you invest in printing rack cards? Read on to find out.

Characteristics of Rack Cards

When you print rack cards, you first need to get in touch with an online printing company. They will usually offer you packages where the cards can be printed at a certain cost for 500, 1,000, or more pieces – depending on what you want. For offset printing, the more pieces you order, the lower the per unit cost gets. Here are the characteristics of rack cards that make them great for advertising:

  • They’re handy and easy to carry.

Rack cards measure 3.5” x 8.5” or 4” x 9”. Unlike brochures, flyers, or takeout menus which can be bulky, rack cards can easily fit the palm of your hand or the back pocket of your jeans. Since they are very easy to carry, customers will be encouraged to get one from a rack stand.

  • They are easy to read.

Again, comparing rack cards to brochures or flyers, rack cards are very easy to read. Brochures can have anywhere from four to twelve panels. With a rack card, you only have the front and back page to read. Most people do not like reading through chunks of text, so the size and space for writing content for rack cards is just perfect.

Since this is the case, it is important for you to design your rack cards accordingly. Make sure that the information is accurate. Include a tag line or two to make your brand known. Use the back of the card to maximize the printing costs. Include a call-to-action and a promo code, if possible – so the rack card can double as a selling tool.

  • They can be made easily accessible.

Aside from displaying rack cards in areas where there are a lot of people, you can also distribute them personally in areas where there is high foot traffic. Or, include them in delivery packages, supplier receipts, corporate giveaways, or simply place a stack of them in your office reception desk.

As you can see, there are numerous benefits from rack cards advertising so get started on designing your rack cards right now.

Print Rack Cards to Upgrade Your Print Ad Campaign

The organizers of concerts, plays, theatre shows, movies, and other musical events usually print rack cards to promote any event that they are handling. Why? Because rack cards are cheap to produce, yet are very effective in reaching out to their target market. This is also why you will often see rack cards of an upcoming play once you step into the lobby of a theatre. The rack cards are displayed on brochure or rack stands and the goal is for passers-by to get one. Once they read about the upcoming event, they will be interested to find out more information about it.

Another good thing about rack cards advertising is that it is a type of targeted marketing. If you’re a concert promoter and you display rack cards at a concert hall, the people who will see and take one of your rack cards are already interested in music. This means better response rate for your next events and if your rack cards are impressive enough, you will get more inquiries about your business.

Upgrading Your Rack Cards Advertising Campaign

Perhaps one of the challenges of rack cards printing is how to make your design stand out. Remember that the rack card will be displayed along with dozens of other rack cards of the same size, so how can your cards be attention-grabbing enough? Here’s how to upgrade these marketing materials:

  • Never use cheap paper!

It’s fine to use thin paper for brochures and flyers but never rack cards. These should be thick cards that are able to stand on their own. The finish should be impeccable – you can choose between matte or glossy. The higher the paper quality is, the more impressive your rack cards would be.

  • Make the images pop on paper.

If you must include photos or illustrations on the design, make sure that they are professional-looking. Imagine having a poorly pixelated photo of a band on your rack card. Not only will the reader not recognize the photo, but they will also have a poor impression of the quality of show to expect. Make sure that the colors and overall design blend well when designing the card.

  • The content should be impactful.

Finally, the content should be short but full of impact. Include a call-to-action. Ask the online printing services if they offer a tear-off business card option if you want something more unique.

Any business will greatly benefit from rack cards advertising, so make sure to ask your local print shop about your print package options.

Questions to Ask Yourself When You Print Rack Cards

If you’re a business owner, you may want to start promoting your brand by printing rack cards. Read on to find out more about this type of print advertising.

Why Print Rack Cards?

First, why should you print rack cards? These cards measure either 3.5” x 8.5” or 4” x 9” and they are used as a form of print marketing material. The content may include the business logo, a line or two about what is being promoted, the contact details of the business owner, and perhaps a photo and a promotional code at the back page. Unlike postcards which can have anywhere from four to twelve panels to write content in, a rack card only has the front and back side. This means that the information that you can include in the design is limited.

What’s good about this, however, is that they are very handy and easy to carry around. Rack cards are designed to be displayed in brochure or rack holders – thus the name. They are placed in areas where there is high foot traffic so anyone passing by can pick one up to read and bring home. On a business standpoint, rack cards are quite cheap to produce, but they are very effective marketing materials so they’re really a must-have for entrepreneurs.

How Do I Get Started in Printing Rack Cards?

To get started, look for an online printing service provider. Decide on the size, whether you want a detachable business card option or not, and how many pieces you want. You should also pay attention to other paper-related details like the thickness and finish of the paper. When it comes to design, remember that you have very limited space so the content should be short but impactful. If you must include images or illustrations, make sure that the quality is sharp to really impress the reader.

How Do I Distribute Rack Cards?

As mentioned earlier, after you print rack cards, they can be displayed in areas where there is high foot traffic. Hotels, tourist destinations, theme parks, gasoline stations, local landmarks, convenience stores, etc. You can also use them as inserts in every delivery or takeout order, in business transaction receipts, or as part of your postcard mailers.

When designed and distributed effectively, rack cards are a great way to attract more customers to try out the products or services that you offer.

Print Rack Cards to Connect to Your Customers

Rack cards are what those cards displayed in hotel lobbies are called. They usually come in 4” x 9” sizes and are printed using thick cardboard, with a glossy finish and bold colors. When you print rack cards, your purpose is to promote your business to as many people as possible. Here, we will learn more about how you can use rack cards to connect to your customers.

How Can I Use Rack Cards to Connect to Customers?

If you wish to include rack cards in your print marketing arsenal, you first need to look for an online printing services provider. They will be the one to print out the rack cards for you using either an offset or digital printing process. Offset is more suitable for big volume orders, and if you want professional-looking results for the print. When distributing any printed material to promote your brand to customers, make sure to pay attention to detail. Everything from the thickness of the paper to the finish of the print, the font, the colors used, and the overall design – these should all blend into one coherent design.

Next, how can you use rack cards to connect to your customers? These are displayed in brochure or rack stands so people can pick them up, read them, and take them home. You can actually have the rack cards made with a detachable business card that people can use to get in touch with you. This is one way to connect to them.

Another way that you can use rack cards to connect to customers is by making your message on the copy clear yet concise. You don’t have that much space in rack cards unlike in brochures, so reveal your message right away. There should be a call-to-action in the end so people would know exactly what to do after reading your card. Use both the front and back sides of the card to maximize printing costs.

How Should I Give Away Rack Cards?

Finally, how can you effectively distribute them after you’re done with rack cards printing? Again, its main purpose is to be displayed in a stand and picked up – so choose strategic locations. Hotels, tourist centres, rest stops, landmarks, restaurants, convenience stores, and theme parks are some of the places where you can display rack cards. Aside from putting them on display, you can also use them as package inserts, distribute them during trade shows, or hand them out personally in areas where there is high foot traffic.

All in all, rack cards are a great advertising tool so consider having yours printed out now.

Styling Tips When You Print Rack Cards

If your goal is to print rack cards and display them in areas where there is high foot traffic, the challenge is how to make your printed marketing material stand out. Here, we will take a look at the basics of rack cards printing and how you can style it in such a way that it truly stands out. 

Rack Card Styling Tips

First, what are rack cards and why should you include them in your print marketing campaign? Similar to business cards, flyers, brochures, postcards, posters, letterheads, envelopes, etc., rack cards are printed materials used to advertise a business. If you own a shop selling health care supplies, for example, you need to display your rack cards in areas that patients usually visit. Think of clinics, wellness centres, gyms, spas, etc. At the same time, you also need to target the general public because they might find a use for your services as well. The usual places where rack cards are seen are in theatres, movie houses, tourist centres, theme parks, golf courses, and similar establishments. 

Rack cards got their names from the fact that they are displayed in brochure stands which are also called rack stands. When you place your rack cards in a stand, it will compete with dozens of others vying for the attention of people passing by. How can you make yours stand out? Here are some tips:

  • Use full color, HD prints. You want the colors to pop from the page. Invest in professional photography if you want to include images so that the rack card will look impressive. Also inject your business logo in it by using the same color scheme. For professional-looking, full color, HD prints, offset printing is the better option. It uses state-of-the-art equipment and Heidelberg color match technology to ensure that the hues are vivid and very eye-catching. 
  • Rack cards come in two sizes: lay flat counter size which measures 3.5” x 8.5” and the popular rack display size which is 4” x 9”. Choose between the two. To make yours stand out, include a tear-off business card option. You can also choose from either an ultra-smooth matte or ultra-smooth gloss finish.
  • Work with an online printing that has plenty of experience in printing rack cards. They would know how to print these marketing materials in a way that your customers would immediately pick one up from a display rack.

Rack cards styling is all about focusing on the design. Since you have limited space, you can write a very short but still compelling copy – and don’t forget to include a call-to-action. 

Takeout Menu Printing Design Techniques

One of the easiest ways to promote your food business is through takeout menu printing. As the name implies, this involves printing a menu that is specifically for takeout. When paired with your dine-in menu, these two printed marketing materials will represent what you are all about as a food establishment. 

So how can you spread the word about your business using takeout menu printing? Once you have a stack of these made by an online printing shop, you can include one takeout menu in every delivery or takeout order. You can include one in receipts for suppliers and all your other business contacts. You can place a stack of them by the cashier or right outside the restaurant for would-be diners to pick up.

You can also leave the takeout menus at gas stations, tourist spots, local hotels, and similar establishments in your area. Moreover, you can distribute them by handing them out to people on the streets – make sure to do this during the busy hours to get the menus in as many hands as possible. 

Designing Your Takeout Menu

Next, when designing your takeout menu, here are a few techniques to apply:

  • Use the same color scheme as your business logo. 

Just as it is when designing other print marketing materials like brochures, business cards, or postcards, there should be a common color scheme in your takeout menu. Use the same colors as your restaurant’s interior design, or the hues present in your business logo. 

  • Group your products and organize the information on the menu. 

A takeout menu can have anywhere from four to twelve panels. That’s a lot of areas to place your information in, so make sure that your menu items are organized. Although it’s fine to have the same menu items for your dine-in and takeout menu, it’s better to cut back the number of items for the latter so as not to confuse customers. Make sure that these are high-profit items which are easy to prepare, to also boost your sales. 

  • The colors should blend well together, the images should pop. 

That picture of a burger on your menu should look mouthwatering right out of the page, so invest in professional food photography. The images should pop and the colors on the menu should blend well together. Use easy-to-read font, and make sure that your contact information is accurate and is highlighted. Use the back sheet of the paper if possible, to save on printing fees. 

By applying these design techniques, you can have a takeout menu that will enhance your brand and increase your sales in no time.