If you’re running any kind of business, you most likely already have a logo and some level of online presence. These are good things to have, but what about taking things up a notch and launching a full-fledged print advertising campaign? Since you already have a logo, you should stamp that brand on other printed marketing materials like letterheads, business cards, postcards, banners, envelopes, notepads, brochures, and flyers. Letterhead printing in particular is very effective in legitimizing your brand, making your transactions look official, and completing your print promotional campaign.
Printing, Using & Distributing Letterheads
So how do you use letterheads for advertising? Here are a few techniques:
- Choose which online printing company to go with.
You can select between offline and digital printing. Some online printing services offer just one, while others have both – what they will use depends on the volume of your order. Since letterheads are tangible and they are seen, read, and held by customers, they need to feel luxurious and look professionally-printed. Invest in a good letterhead design and make sure that the quality of print as well as the materials are excellent.
- Use letterheads in every transaction.
You can use notepads or stationery with your business letterhead to send correspondence to business partners, clients, customers, suppliers, and other contacts. They can be used to write memos, acceptance letters, price quotations, invitations, or any other information or event that’s related to your business.
- Distribute notepads or stationery with your business letterhead.
Finally, you can get in touch with an online printing shop to create notepads or stationery with your business letterhead. Distribute these in trade shows, corporate events, give them as gifts to clients and customers, or personally hand them out on the streets. Since they are practical to use, people won’t hesitate getting one.
Learning how to print, use, and distribute letterheads is essential if you want to include them as part of your print marketing campaign.