One of the easiest ways to promote your food business is through takeout menu printing. As the name implies, this involves printing a menu that is specifically for takeout. When paired with your dine-in menu, these two printed marketing materials will represent what you are all about as a food establishment.
So how can you spread the word about your business using takeout menu printing? Once you have a stack of these made by an online printing shop, you can include one takeout menu in every delivery or takeout order. You can include one in receipts for suppliers and all your other business contacts. You can place a stack of them by the cashier or right outside the restaurant for would-be diners to pick up.
You can also leave the takeout menus at gas stations, tourist spots, local hotels, and similar establishments in your area. Moreover, you can distribute them by handing them out to people on the streets – make sure to do this during the busy hours to get the menus in as many hands as possible.
Designing Your Takeout Menu
Next, when designing your takeout menu, here are a few techniques to apply:
- Use the same color scheme as your business logo.
Just as it is when designing other print marketing materials like brochures, business cards, or postcards, there should be a common color scheme in your takeout menu. Use the same colors as your restaurant’s interior design, or the hues present in your business logo.
- Group your products and organize the information on the menu.
A takeout menu can have anywhere from four to twelve panels. That’s a lot of areas to place your information in, so make sure that your menu items are organized. Although it’s fine to have the same menu items for your dine-in and takeout menu, it’s better to cut back the number of items for the latter so as not to confuse customers. Make sure that these are high-profit items which are easy to prepare, to also boost your sales.
- The colors should blend well together, the images should pop.
That picture of a burger on your menu should look mouthwatering right out of the page, so invest in professional food photography. The images should pop and the colors on the menu should blend well together. Use easy-to-read font, and make sure that your contact information is accurate and is highlighted. Use the back sheet of the paper if possible, to save on printing fees.
By applying these design techniques, you can have a takeout menu that will enhance your brand and increase your sales in no time.