If you are selling a product or service, there is no better way to promote your brand than to print rack cards. You will usually see these in tourist centres, theatre lobbies, or hotels. They are displayed in brochure or rack stands and the idea is for everyone to feel free getting them from the case. Since these are promotional materials, they are obviously free for the customers so if you’re a business owner, what benefit will you get when you invest in printing rack cards? Read on to find out.
Characteristics of Rack Cards
When you print rack cards, you first need to get in touch with an online printing company. They will usually offer you packages where the cards can be printed at a certain cost for 500, 1,000, or more pieces – depending on what you want. For offset printing, the more pieces you order, the lower the per unit cost gets. Here are the characteristics of rack cards that make them great for advertising:
- They’re handy and easy to carry.
Rack cards measure 3.5” x 8.5” or 4” x 9”. Unlike brochures, flyers, or takeout menus which can be bulky, rack cards can easily fit the palm of your hand or the back pocket of your jeans. Since they are very easy to carry, customers will be encouraged to get one from a rack stand.
- They are easy to read.
Again, comparing rack cards to brochures or flyers, rack cards are very easy to read. Brochures can have anywhere from four to twelve panels. With a rack card, you only have the front and back page to read. Most people do not like reading through chunks of text, so the size and space for writing content for rack cards is just perfect.
Since this is the case, it is important for you to design your rack cards accordingly. Make sure that the information is accurate. Include a tag line or two to make your brand known. Use the back of the card to maximize the printing costs. Include a call-to-action and a promo code, if possible – so the rack card can double as a selling tool.
- They can be made easily accessible.
Aside from displaying rack cards in areas where there are a lot of people, you can also distribute them personally in areas where there is high foot traffic. Or, include them in delivery packages, supplier receipts, corporate giveaways, or simply place a stack of them in your office reception desk.
As you can see, there are numerous benefits from rack cards advertising so get started on designing your rack cards right now.