When you print brochures, you want to make sure that you are getting maximum results. For this, it is good to determine what your goal is in the first place. Brochures are printed to introduce a company or a new product or service. They can also be used as a travel guide, as a form of advertising for an upcoming show, or to encourage parents to enrol their kids at a class or school. As you can see, brochures are quite versatile. So in order for you to reach your goal for printing the, you must know which layout option works best for you:
- Corporate brochures
If you’re a startup company and you would like to introduce your business to potential customers, suppliers, and business partners, go for a corporate brochure layout. This would usually include your company’s mission and vision, as well as a brief description of the products or services that you are offering. Corporate professional brochures have a good mix of text and compelling images.
- Travel brochures
Image-heavy, travel brochures are usually seen in airports and tourism offices. Targeting travellers or all ages, these printed advertising materials should encourage readers to scratch that itch to travel.
- Advertising brochures
When you print brochures online and your goal is to advertise something, you need to design it in such a way that it appeals to your target market. If you’re selling beauty products, for instance, the color scheme and images must appeal to your main buyers – who could be females aged 18 and above. Also plan the assembly of pages – there should be an introduction, a brief description of what you are advertising, and a call to action in the end.
- Financial brochures
If you’re selling insurance packages, go for a financial brochure layout. For this, use images, pie charts, and graphs which can be easily understood even by someone without a financial background.
- Real estate brochures
If you are in the real estate business, you will naturally target single professionals or families who are looking for a property to buy – or sell. Just like corporate brochures, there must be a balance between text and image so that it will be easy to read.
Which among these brochures are you planning to have printed out?