Do you provide health care services for the sick, elderly, disabled, or patients who need special care? If yes, you may want to invest in brochure printing. As you may already know, brochures are paper documents like pamphlets or leaflets which contain an introduction of business, brands, products, services, or even events. Unlike business cards, postcards, or rack cards, brochures have more space so you can include extensive information about your health care services. If you’re introducing your brand to prospective clients, you can include a page with your Mission and Vision, how your business started, and maybe a complete list with description of the health care services that you provide.
Essential Information about Designing Health Care Brochures
To create brochures for your health care business, you must first look for an online printing company to order from. Check on the packages that they offer, the printing process, and the materials available. Also ask about the turnaround time, and the quality of customer support they offer. After deciding which cheap brochure printing package to get, the next thing to do is design the actual brochure. Here are a few steps to follow:
- Decide which size and folding style to use.
There are different sizes of brochures to choose from: 4.25” x 11”, the standard size of 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. For the folding options, take your pick from trifold, Z-fold, half fold, single or double gate, double parallel, roll fold, accordion, French fold, and half then trifold.
- Create a layout of the content.
Since you can have anywhere from four to 12 panels or pages to fill with content, you need to create a layout of the copy. What will you include on the cover page, the second and third page, and so on? Also determine the purpose of your brochure so that you can properly lay out the content. Mix illustrations, images, or photos with text. Make sure that the paragraphs are not too lengthy – people do not like reading through blocks of text.
- Include a call-to-action.
For the last page of the brochure, include a call-to-action. Your contact information should be complete, up-to-date, and accurate. Those who are thinking about booking your health care services should be able to get in touch with you using the information in your brochure.
- Distribute the brochures effectively.
You can display the brochures in your clinic, in other health care establishments, tourist centers, hotel lobbies, and other local businesses. By effectively designing and distributing your brochures, you can let people know about your business, and have them get in touch with you should they have a need for your health care services in the future.