Brochure Printing Essentials for Health Care Providers

Do you provide health care services for the sick, elderly, disabled, or patients who need special care? If yes, you may want to invest in brochure printing. As you may already know, brochures are paper documents like pamphlets or leaflets which contain an introduction of business, brands, products, services, or even events. Unlike business cards, postcards, or rack cards, brochures have more space so you can include extensive information about your health care services. If you’re introducing your brand to prospective clients, you can include a page with your Mission and Vision, how your business started, and maybe a complete list with description of the health care services that you provide. 

Essential Information about Designing Health Care Brochures

To create brochures for your health care business, you must first look for an online printing company to order from. Check on the packages that they offer, the printing process, and the materials available. Also ask about the turnaround time, and the quality of customer support they offer. After deciding which cheap brochure printing package to get, the next thing to do is design the actual brochure. Here are a few steps to follow:

  • Decide which size and folding style to use. 

There are different sizes of brochures to choose from: 4.25” x 11”, the standard size of 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. For the folding options, take your pick from trifold, Z-fold, half fold, single or double gate, double parallel, roll fold, accordion, French fold, and half then trifold. 

  • Create a layout of the content. 

Since you can have anywhere from four to 12 panels or pages to fill with content, you need to create a layout of the copy. What will you include on the cover page, the second and third page, and so on? Also determine the purpose of your brochure so that you can properly lay out the content. Mix illustrations, images, or photos with text. Make sure that the paragraphs are not too lengthy – people do not like reading through blocks of text. 

  • Include a call-to-action. 

For the last page of the brochure, include a call-to-action. Your contact information should be complete, up-to-date, and accurate. Those who are thinking about booking your health care services should be able to get in touch with you using the information in your brochure.

  • Distribute the brochures effectively.

You can display the brochures in your clinic, in other health care establishments, tourist centers, hotel lobbies, and other local businesses. By effectively designing and distributing your brochures, you can let people know about your business, and have them get in touch with you should they have a need for your health care services in the future. 

In the Cleaning Business? How Brochure Printing Can Help

If you are offering janitorial, residential cleaning, or commercial/business cleaning services, almost all the establishments and homes near your place of business are possible clients. This means that you can easily go for brochure printing to advertise your products and services. Here, we will look at how you can look for the best shop to print the brochures for you, and how you can effectively distribute them to increase the bookings of your cleaning services.

How to Look for the Best Brochure Printing Company

First, what should you look for in a brochure printing company? Here’s a quick list of questions to ask:

  • How much does a basic brochure printing package cost?
  • What types of paper stock and finish do they have?
  • How long have they been in the printing business? Do they specialize in printing brochures, or do they also print business cards, flyers, letterheads, postcards, menus, rack cards, etc.?
  • Do they offer free color, two-sided printing?
  • Do they use digital printing, offset printing, or both?
  • What is the turnaround?
  • How about the quality of customer support that they have?

Do your research so that you can look for the best online printing service provider. Compare the printing packages offered by different companies, search for ones with good reviews, and make an informed decision from there.

Ways to Distribute Brochures for Your Cleaning Business

Let’s say that you already have a well-designed brochure. The next step is distribution. For a cleaning service provider, how can you make sure that your brochures are distributed effectively? As mentioned earlier, almost every household, business establishment or both are prospective clients if you offer cleaning services because everybody needs their space cleaned. If you’re a commercial cleaning company, then you need to print brochures online and distribute them to all the offices near your place of operations. Mail them out using direct mail if you already have a list of the businesses in your area.

Aside from mailing them out, you can also personally hand out brochures in areas where there is high foot traffic. Bring a stack with you during trade shows, conferences, trade fairs, networking events, post them in public bulletin boards, or ask local business owners if you can display your brochures in their reception areas. By getting the best priced brochure printing package from a print shop and distributing them effectively, your marketing efforts will be rewarded with additional bookings for your cleaning services.

Brochure Printing for Startups

Startup companies do not necessarily have the budget, manpower, and other resources to launch a full-blast advertising campaign. However, a little goes a long way and there are many resources where you can get cheap brochure printing services, for example. You already have the digital part down pat, so you need to focus on another technique which is print advertising. Digital may be the in thing these days but there is still something about tangible brochures, business cards, flyers, letterheads, notepads, and envelopes that appeals to people. Physical advertising materials can also be kept for future reference, so they are a good thing to invest in. 

Ensuring Success when Printing Brochures for Startups

Now, how can you ensure that your brochure printing task will turn out to be a success? Here are a few tips: 

  • Make an outline of the content first. 

Your goal in making the brochure in the first place is to introduce your startup to other businesses, customers, prospective partners, and other contacts. If you will print an 11” x 17” accordion folded brochure, what content can you place in eight panels? How will you organize the content in such a way that the most important information about your startup is included? Include a cover page; an About Us page; then introduce your products and services; the benefits that your clients will enjoy; customer reviews, if any; and your contact details. By making an outline first, you can decide on the size and the folding option that you would need for your brochure. 

  • There has to be a balance between the text and the images. 

People do not like reading chunks of text so make sure that there is an even percentage between images and text. Use colors which are of the same palette as your logo, and make sure that the font is easy to read. 

  • There should be a call-to-action. 

For people to actually want to call your startup for more details, there should be a call-to-action. Why don’t you include a QR code which leads to a URL of your social media pages? Or maybe a QR code with a link which, when visited, entitles the client to a 5% discount for your services? Be creative in phrasing your call-to-action and put a time-sensitive factor to it. This way, you can see immediate results from your print marketing efforts.

You may be a startup without many resources, but by looking for the right online printing partner, you can create brochures that will impress the reader and turn them into prospective customers. 

Brochure Printing for Photographers

Are you a photographer who is looking for a way to market your services? You might think that you already spent a lot of money on equipment and training, so why should you spend more on marketing? First, without a proper target market, who will book your photography services? You want people to think about your name whenever they need a professional photographer. Fortunately, brochure printing is quite cheap. You don’t have to spend a lot in order to have something that features your sample photographs and previous work. There are many online printing services that offer free color, two-sided, same-day offset printing services. Simply choose the size, paper type, folding option, and volume then place your order. 

Tips when Designing a Photographer’s Brochure

Next, if you want to use brochure printing as a way to market your photography services, here are a few designing tips to remember: 

  • Make an outline of the content. 

Depending on the size and folding type, you can have anywhere from four to twelve panels in a brochure. What do you plan to put on the first page or cover? The second page may contain an introduction of your photography services, then the succeeding pages can include your photo packages. Also include samples of your work, the photo should be compelling and give readers an idea about your photography style. The back pages or panels should contain your contact information, and maybe a QR code that leads to your online portfolio. 

  • Be creative when designing the brochure. 

If the holidays are approaching, you may want to have a Christmas-themed brochure. This gives your marketing material that extra appeal. Pay close attention to the colors, font, borders, layout, and overall design. 

  • Put a deadline on your call-to-action. 

Finally, to get great response to your marketing efforts, put a time-sensitive aspect to your call-to-action. For example, if they present the brochure to your photography studio within a week of receiving it, they are entitled to a thirty-minute professional photoshoot. If they use the promo code within a month, they can get 5% off your services. 

Brochures are an excellent way to present to a reader what you can do for them as a professional photographer, so have yours printed right now and distribute them wisely.

How Medical Professionals Should Design Brochures

If you are running a wellness center, a medical clinic, a hospital, a dermatologist’s clinic, a psychiatric clinic, or any other clinic which is related to medicine and wellness, you need to find a way to introduce your services to the public. This is where brochures prove to be handy. As you know, brochures are marketing materials made from thick paper which contain information about a business, product, or service. Through brochure printing, you can market your services by letting readers know what your background is; what those health and wellness services are; how they can benefit from the services; etc. Your brochure should be completed with a call-to-action and your contact information. 

Designing Medical Brochures

Now, the first thing that you need to do if you want to print brochures for your business is to look for an online printing services provider. Check on their background, customer reviews, and package prices, as well as the printing method that they use. Digital and offset are the options, while the bigger print shops offer both. Before getting in touch with the online printing service provider that you have chosen, you should already have a design. 

Here are some tips for designing medical brochures: 

  • Decide on the size and folding type. 

Brochures come in different sizes including 4.25” x 11”, 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. There are ten folding options available including half fold, trifold, and half then trifold. Depending on the size and the folding option that you will choose, you can have anywhere from four to twelve panels to write your copy in. 

  • Work on the cover of the brochure. 

This is the first part that a person reads upon receiving your brochure. Make sure that your business logo is there, use the same color scheme if possible. The cover should have your business name, a headline, and a short preview of the content. Include images or HD photos and make sure that they are professionally shot. 

  • Design the content. 

How many panels do you have to write in? If you want to include a list of your clinic’s services, for example, place it in a bulleted list. Stay away from chunks of text because people do not like long reads. Use a mixture of images and text but make sure that there is a good balance between the two. 

  • The last page should contain a call-to-action, a promo code, and your contact information. 

The last page is what will stick to the reader’s mind so there should be a call-to-action. Include a promo code so that you can entice them to take advantage of the medical services that you offer. Finally, make sure that your contact information is correct and up-to-date so people would know how and where to find you. 

By effectively designing your medical brochure, you are bound to experience an increase in client visits once these marketing materials are distributed.

Print To Go Menus for Food Truck Owners and Food Sellers

Brochure printing is to offices what menu printing is to restaurants. Whether you are the owner of a fine dining restaurant, a fast food chain, a small food truck, or even a snacks stand, the menu is the heart and soul of your business. It’s the first thing that hungry diners look at when they walk into a restaurant. If you have a food truck, customers will check out your menu first so that they would know what to order. 

Now, for mid- to small-sized food sellers or food truck owners, it is important to also have a to go or takeout menu. Print to go menus serve more of a marketing purpose so it’s a good thing to invest in. Here, we will take a look at the basics of having to go menus printed out so that they can be used to promote your food business.

Printing To Go Menus 

To get started on promoting your brand, here are a few steps to follow in printing to go menus:

  • Design your to go menu first. 

If your food stall or truck is solely for takeout, you can include all your food items on the menu. Make sure that the dishes are high profit and quick to prepare. After all, your goal in printing the takeout menus is to promote your business – so you might as well highlight the most profitable dishes and turn them into bestsellers.

On the other hand, if you have a separate dine in menu, you can trim the number of items in your takeout menu. Again, choose the high-profit yet easy to prepare to dishes. Also make sure to include your contact information accurately. The menu should be designed based on the logo of your brand to create an instantly recognizable look. The pictures should be professionally shot, and include a brief description of each dish if you want. 

  • Decide on the size, material and folding options. 

Takeout menus are available in these sizes: 11” x 17”, 8.5” x 11”, or 8.5” x 14”. For the folding options, choose from double gate, double parallel, half fold, half fold then half again, half fold then trifold, roll fold, tri-fold, and Z-fold.

  • Work with an online printing services provider to print out the menus for you.

Finally, look for an online print shop that can print the takeout menus for you. Printing options include digital or offset – some print shops offer both. Make sure that the quality of print is excellent and check on the package price to ensure that you are getting the best bang for your buck.

Why Use Infographics for Brochure Printing?

To complete your print marketing campaign, you need to use a combination of postcards, letterheads, notepads, business cards, envelopes, flyers, rack cards, and brochure printing. These are tangible marketing materials that will impress your customers, simply because they can actually be held and read. Compare this with digital ads that can only be clicked and read on screen, there really is something special about printed marketing materials that make them effective up to this day. 

Now, when having brochures printed for your business, the first thing to do is look for cheap printing services providers. There are two options: offset and digital. With digital, a desktop printer is typically used and this can handle small to medium-sized printing jobs. With offset, huge printing presses are used. Once set up, offset printing can handle large volumes of printed materials with a quick turnaround time because of the sophistication of the equipment. 

The Advantages of Infographics in Brochure Printing

Let’s say that you have already chosen which printing company will print the brochures for you. The next thing to do is the actual design of the brochure. Think about your goal when presenting the information. Are you giving away the brochures in a trade show? If yes, then you might want to include a short background of how your business came to be. On the succeeding pages, include a list with detailed descriptions of the products or services that you offer. 

To better present information, you may want to consider using infographics. These are charts or diagrams which are used to represent data. Here are the benefits of infographics in brochure printing:

  • It presents complex information in easy-to-digest chunks. 

Now that everything is digital and instantaneous, people do not want to sift through chunks of text. To simplify your message while still presenting a clear overview of your data, use an infographic. It can present complex data in easy-to-digest, readily understandable chunks. 

  • It is eye-catching and attention-grabbing. 

You want your brochures to be readable, yet immediately grab the attention of the readers. With an infographic, readers can get the information that you want to convey in one glance.

  • It is easy to share. 

Charts and diagrams are easy to share. If you will include these in your brochures, people can take screenshots of the information that captures their attention and easily post it on social media sites. 

By having a well-designed brochure with infographics, you can get great results out of your print marketing campaign.

Make the Most Out of Your Brochure Printing Task

One of the many tasks that you should take on if you want to promote your business is brochure printing. For this, you will be ordering a stack of brochures from an online printing shop and you can distribute them by mailing them out to customers, by including one in every product purchase, or by personally handing them out to people. Here, we will take a look at how you can make the most out of your brochure printing task.

Easy-to-Follow Brochure Printing Tips

The first thing you need to do is look for an online printing services provider that can print the brochures for you. Choose between digital or offset printing. The first one uses desktop printers and is suitable for small volumes, while offset printing uses huge printing presses and can handle big printing jobs. 

Here are more tips to follow when printing brochures: 

  • Design your brochure accordingly. 

Your goal in creating printed marketing materials is spread awareness about your brand. As such, the same colors as your business logo should be used for brochures, especially the cover. The overall design should be simple yet impactful, and suit the image of your brand while appealing to your target audience all at the same time. 

  • Deliver the right marketing message.

Do you want to let people know how you got started as a business? If yes, include a Mission and Vision or History in one of the panels of the brochure. Or maybe you’d like to include a detailed description of the line of products that you offer? Based on your goal in creating the brochure in the first place, you can deliver the right marketing message by using a combination of text and sharp, full color, HD images. 

  • Make sure that the brochure is printed properly. 

Pay attention to detail when printing out brochures. Decide on the size, folding option, paper thickness, and finish. Brochures should be impressively printed so invest in offset printing that uses state-of-the-art technology. 

  • Distribute the brochures effectively.

After ordering the brochures, you need to get them into the hands of your existing and prospective customers. To distribute, you can include them in deliveries, receipts, price quotations, and product purchases. You can also use direct mailing, every door direct mailing, or personally hand them out to people passing by.

Brochure Printing: What does a Well-designed Leaflet Look Like?

Also called pamphlets or leaflets, brochures are effective marketing materials that you should match with business cards, postcards, letterheads, and the like. Brochure printing in particular gives you more extensive space to let customers learn about the products or services that you offer. Let’s say that you are operating a small accounting firm and you want other businesses or working individuals to become your clients. With a 9” x 12” double parallel brochure, you have eight panels of paper to write your content in. This gives you plenty of space to let the readers know how you started as a company, what specific accounting services you offer, and what benefits they can enjoy from doing business with you. No matter what product or services it is that you offer, brochures are a must have because they serve as a primary source of information about your business

Characteristics of a Well-Designed Brochure

If you want to have a complete print advertising campaign, the first thing to do is look for an online printing shop that offers print services. Do your research and find out how long they have been in the business, what specific printed materials they offer, the type of printing process used, the quality of customer service offered, and the turnaround time. Narrow down your choices to three to four, then make an informed decision from there. 

Now, before you even get in touch with a printing company, you should already have an idea of what the end product of the brochure printing would look like. To help you out, here are some characteristics of a well-designed brochure:

  • It should have a catchy cover. Similar to books, the cover of the brochure is the first thing that readers see. If the design is not attention-grabbing enough, they might not bother reading the rest of the pages anymore. 
  • Its overall design should be user-friendly. Complicated folding options may be cute, but not necessarily practical. Go for traditional tri-fold, Z-fold, or half fold options. There should also be a good mix of text and high-resolution photos. Some people don’t like reading through blocks of text, so do not go overboard in writing the copy. 
  • The copy should focus on your marketing message, and there should be a call-to-action. Use easy-to-read fonts and the colors on the pages should pop. The content should also be well-organized so as not to confuse the reader. 

With a well-designed brochure, you have a marketing material that will let people know what your brand is all about, and make them curious enough to take advantage of what you have to offer. 

Brochure Printing Marketing Strategies

Along with business cards, postcards, flyers, notepads, envelopes, banners, letterheads, menus, and rack cards, brochure printing should be part of every print marketing campaign. Despite the prevalence of digital marketing, there is still a certain appeal brought about by handling something tangible, so print ads still work. Here, we will take a look at the marketing techniques that you can use when printing and distributing brochures.

Marketing Techniques to Apply when Printing Brochures

Should you decide to launch a full print marketing campaign, the first thing to do is look for an online printing services provider. Take your pick from digital or offset printing companies. There are shops that offer both, and they will use a method that’s suitable for the volume of your order. After choosing which online printing shop to go with, you need to choose the brochure size, folding option, paper finish, and paper thickness. 

Naturally, the first thing that the print shop staff will ask is whether you already have a design for your brochures. Since you have plenty of space to write content in, it is important to apply these marketing techniques so that you can reach goals when designing this type of printed material:

  • Do your research about your audience.

Are you operating a restaurant or selling a product for women? If your audience is the general public, you do need a mix of print and digital ads to reach out to them. If you’re selling products for women, what is their age group and income bracket? Do your research on how they like to receive their information. This way, you can have a more targeted marketing campaign.

  • Use language that persuades them to buy your products or services.

A brochure can have up to twelve panels, giving you plenty of space to use. For the copy, use language that entices them to buy – ditch the old fashioned hard sell method. Highlight the advantages of using your product or service. Combine text with full color, HD images so the reader won’t get bombarded with too much text. 

  • Combine digital with traditional.

Lastly, mix your print advertising efforts with digital so that you can reach as wide an audience as possible. By doing your homework about your target audience, you can come up with brochures that will entice them to actually read and respond to your marketing message.