Are you a photographer who is looking for a way to market your services? You might think that you already spent a lot of money on equipment and training, so why should you spend more on marketing? First, without a proper target market, who will book your photography services? You want people to think about your name whenever they need a professional photographer. Fortunately, brochure printing is quite cheap. You don’t have to spend a lot in order to have something that features your sample photographs and previous work. There are many online printing services that offer free color, two-sided, same-day offset printing services. Simply choose the size, paper type, folding option, and volume then place your order.
Tips when Designing a Photographer’s Brochure
Next, if you want to use brochure printing as a way to market your photography services, here are a few designing tips to remember:
- Make an outline of the content.
Depending on the size and folding type, you can have anywhere from four to twelve panels in a brochure. What do you plan to put on the first page or cover? The second page may contain an introduction of your photography services, then the succeeding pages can include your photo packages. Also include samples of your work, the photo should be compelling and give readers an idea about your photography style. The back pages or panels should contain your contact information, and maybe a QR code that leads to your online portfolio.
- Be creative when designing the brochure.
If the holidays are approaching, you may want to have a Christmas-themed brochure. This gives your marketing material that extra appeal. Pay close attention to the colors, font, borders, layout, and overall design.
- Put a deadline on your call-to-action.
Finally, to get great response to your marketing efforts, put a time-sensitive aspect to your call-to-action. For example, if they present the brochure to your photography studio within a week of receiving it, they are entitled to a thirty-minute professional photoshoot. If they use the promo code within a month, they can get 5% off your services.
Brochures are an excellent way to present to a reader what you can do for them as a professional photographer, so have yours printed right now and distribute them wisely.