Keep Information Organized with Brochure Printing

One dilemma that you have to face with print advertising is determining how much information to include in a marketing material. Let’s take brochure printing as an example. As you may already know, these are informational leaflets that advertise a business, organization, service, or product. If you’re selling a product or service, your main purpose in printing the brochure is to let people know that your brand exists, and what benefits they can get from doing business with you. 

Tips for Organizing Information in Brochures 

Again, the challenge in brochure printing is organizing information. Depending on the size and folding option of the brochure, you can get anywhere from four to twelve panels. An 8.5” x 11” trifold brochure, for instance, will give you six panels to place your copy on. How can you wisely use the space while organizing the information at the same time? Here are some tips: 

  • Start with the cover. 

All your printed marketing materials should have a color palette that’s similar to your business logo. This way, they will instantly associate those hues with your brand. For the brochure cover, there should be an image which is the main focus of the page. The cover should show your company name, logo, and what the brochure is all about – all in one glance. 

  • Balance the text with high-resolution images. 

In this digital age where everything is instantaneous, people do not like reading through too much text. For your brochure, there should be a good balance between text and high-resolution images. You want to leave a great first impression, so the brochure should have full color HD images. 

  • Highlight the benefits that a customer will enjoy from your products or services. 

This should be the main purpose of your brochure: informing the reader of the benefit that he or she will enjoy when taking advantage of your product or service. Highlight this in the middle parts of the brochure. 

  • Your information should be accurate, and there should be a call-to-action.

Finally, all your contact information should be accurate – and include a call-to-action. Do you want customers to call you, sign up for a mailing list, or visit your store, restaurant or website? It’s better if you can include a promo code that they can use for discounts. 

When having brochures made, look for cheap printing services provider that can deliver high-quality prints at an affordable price.

Brand Building through Brochure Printing

Have you noticed how most digital companies that invest in digital ads never venture into print advertising? You don’t want to fall into the trap of just staying digital – although there are those who thrive in the medium. By expanding your marketing options into something more tangible like brochure printing, you can enjoy a multitude of benefits as a business owner.

Ways to Use Brochure Printing for Brand Building

As you may already know, brochures are printed advertising materials where you can include your company information, as well as a detailed description of what you have to offer as a business. Whether you’re a startup, a mid-sized corporation, or even a mom-and-pop establishment, you can use brochure printing as part of your overall marketing plan. Here’s how you can use brochures in building your brand:

  • For establishing authority in the industry

When a prospective customer receives a thick, glossy brochure with well-written content, what do you think is the impression made? People would think that if you are willing to invest in tangible marketing materials like well-made brochures, you can ensure the same quality in delivering the products or services that you offer. Brochures and other printed materials establish your authority in whichever industry your business is in.

  • For brand name recall

Again, brochures are tangible and having the weight of a thick, glossy material in the hands enhances brand name recall. Unlike websites with URLs which are difficult to remember, seeing your company name on print is bound to leave a mark in the minds of potential customers.

  • For networking

Brochures are usually mailed out or distributed in person during corporate events and tradeshows. By handing out brochures in such events, you are increasing your network of contacts, which is always a good thing for business owners.

When looking for a company to make brochures for you, consider online printing services that offer high-quality prints. Check on the materials and ink that they use, the printing technology, the quality of customer service, and the turnaround time.

All in all, brochures are a great advertising tool that you can use to build your brand.

Brochure Printing is All About Content

A typical business card contains the business name, address, website, contact information, and maybe a very short tagline. Postcards can take the form of a greeting card, or the space might have a short message about a discount card that the holder can use. What about for brochure printing? Unlike business cards, postcards, flyers, and banners, brochures have foldable panels that equate to more space to print content in. This makes brochures the material of choice when it comes to trade shows and other corporate events. With plenty of space available, you have a better platform to present to your audience information about your business, mainly about the products or services that you offer.

Content Writing for Brochure Printing

Before you can even get in touch with an online printing services provider, you first need to come up with the content for your brochure. Check out these ideas on what to include:

  • Your company’s mission and vision.

In tradeshows, you are given the space to introduce your company to prospective partners, suppliers, customers, and other clients. With a full color HD brochure sized 8.5” x 11”, you can include your company’s mission and vision. This is a quite formal way of introducing your brand to clients, which is perfectly suitable in any business environment.

  • A brief history of how your brand came about.

If you want a more casual way of introducing your brand, include a brief history of how it all came about. What’s the story behind your logo or company name? Who are the people behind the brand? How did the business idea come about? Sharing interesting snippets about your business enhances name recall and makes your brand more memorable.

  • A detailed description of your products or services.

A half then trifold brochure folding option gives you eight panels to write your brochure copy in. With this much space, you can include a detailed description of your products or services.

One more thing that you should not forget when writing the content for brochure printingis to include a call to action. After introducing your brand and describing your product or service, you need a call to action – which can be a number to call, a website to visit, or a QR code that leads to a link of a video where they can learn more about what you have to offer as a business. By focusing on the content of your brochure, you can maximize its marketing benefits to your business.

Quality, Size, Price: Things to Consider in Brochure Printing

Would you like to include brochure printing as part of your print marketing campaign? If yes, then you need to consider three things: quality, size, and price. Brochure printing is a more comprehensive way of presenting information about your business. Whether you’re offering a retail product or a service that people book on a regular basis, brochures give them a lengthier version of your sales spiel – something that you cannot print on materials with limited space such as postcards or business cards.

Here are the top three things to consider in brochure printing:

  • The quality of print

If you want to turn prospective customers into actual clients, you must leave a lasting impression. As such, you need to make sure that your brochures or any printed marketing materials that you have use high-quality paper with high-quality print. For brochures, you can take your pick from medium gloss text book paper or a much thicker extreme gloss cover paper. For printing quality, there are online printing services that offer digital or offset printing. Offset is much better in terms of color, contrast, vividness, sharpness. It also performs better when it comes to the length of time that the ink lasts.

  • The size of the brochures

The standard brochure size is 8.5” x 11”. If you want something a bit smaller, go for the 4.25” x 11” option. Other sizes include legal, folder sheet, tabloid, and map size. There are also different folding options available including trifold, Z-fold, half fold, double parallel, single gate, double gate, roll fold, accordion, French fold, and half then trifold.

  • The price of the printing package

Finally, consider the price of the printing package. Offset is a bit more expensive than digital printing but the quality is better. When it comes to numbers, the more brochures you order, the lower the per piece price is. Ordering 500 brochures, for example, is a bit pricier than ordering 1,000 or 2,500 copies.

As a final note, you need to know how to distribute the brochures so that it reaches the hands of your target market. You can include brochures in deliveries, hand them out personally, or send them out by mail.

What Not to Do During Brochure Printing

If you want to promote your brand through printed advertising materials, brochure printing is one of the best ways to go about it. Brochures are usually folded, thick paper which includes information and images about a business. These promotional materials are distributed in trade shows, or handed out personally to prospective customers. The good thing about using brochures is that it gives you plenty of space to write your content in. When looking for online printing services to create the brochures for you, make sure to check on the paper stock that they use, the ink, and the printing technology. Offset printing is usually more preferred than digital printing because of the higher quality offered by the former.

During the brochure design process, it pays to know what not to do – so that you can avoid the most common mistakes in printing out these marketing materials:

  • Overcrowding the available space.

Brochure printing gives you plenty of space because there are big paper sizes available. From standard to legal, folder sheet size, tabloid size, and map size, you can divide the paper into several panels. One mistake to not make when using big-sized brochures is overcrowding the available space.

  • Using too much text or a lot of images.

There should be a good balance between text and images. If there’s too much text, the reader might get bored and not bother reading the content at all. On the other hand, an images-only brochure may not necessarily give the reader enough information about the message that you would like to convey.

  • Not paying attention to the overall look and feel of the design.  

Just like when you are creating a business card, flyer, or postcard, brochures should be designed in such a way that it fits your brand’s imaging. If you are using black and silver in your company logo, for example, the same hues should be present in the brochure design.

  • Not considering the paper type and folding options.

Most printing companies offer two types of paper for brochures: gloss text book paper and a thicker gloss cover paper. For the folding options, you can take your pick from trifold, Z-fold, double parallel, double gate, or half then trifold. These give you anywhere from two to 12 panels. Depending on the length of content that you would like to include in the brochure, always consider the material and the folding options available.

By knowing what not to do during the brochure printing process, you can avoid costly mistakes and make the most out of this marketing material.

Brochure Printing Design Tips

Websites and social media platforms popularized the use of online advertising. If you are starting your own business, you should use all the digital advertising options at your disposal. But there is also nothing wrong with going old school and using something like brochure printing to promote your brand. In fact, there is such a novelty in holding something tangible so in this case, old school trumps digital.

There are many online printing services from where you can order a batch of brochures for distribution. When looking for one, make sure that they use state-of-the-art offset printing technology so that you can get the best quality possible. It may be a bit pricier than straightforward digital printing, but the results are well worth it.

Now, if you are still in the process of designing the brochure, what do you need to remember? Here’s a quick list:

  • Write the copy for the brochure in such a way that it appeals to your target market. If you’re a law firm, for example, you might have to use more formal language in writing the content for the brochure. On the other hand, if you have a younger clientele, using language that they can easily understand is the better option.
  • Know why you are publishing the brochure. Are you exerting a lot of effort in brochure printing so that you can introduce an old product to a new market? Are you trying to establish your brand as an authority in the industry? Would you like people to know how your brand name came about? Or who the brains are behind the operations? Depending on your desired output, you can write the content of your brochure accordingly.
  • Text should be mixed with images appropriately. Readers might get bored with an all-text brochure, so shake it up with eye-grabbing images. Make sure that the overall design of the brochure fits your brand’s image. You can choose colors which are similar to your logo for better impact.

After finishing the design, make sure to choose high-quality materials and an excellent printing process. By following these tips, you can come up with a  stellar brochure that you will be proud to use in promoting your business.

Reach Out to Your Target Market with Brochure Printing

Did you know that in the tourism industry, brochure printing is considered as one of the best ways to market places, hotels, destinations, and services to tourists? The minute that a traveler lands on a tourist destination, the first thing that he or she picks up is a brochure to learn more about the place. Brochures can have as many as 12 pages or panels, so you can include lengthy text and lots of images, if you want. This is precisely why many business owners still go for brochure printing. When used as part of a full-fledged advertising campaign, this is one of the best ways to reach out to your target audience.

Top Reasons for Using Brochures in Marketing  

Next, what are the top reasons for using brochures in marketing? Here’s a quick look:

  • Brochures are easy to design and print.

You can simply look for an online printing company that specializes in printing brochures if you’d like to use it for your promotional campaign. When doing so, check on the type of printing equipment, printing process, and materials that they use. Design-wise, you can look for an online printing that allows you to use a design tool so you can easily create a layout for the printing of your brochures.

  • You can include as much information as you’d like in brochures.

Brochures come in the form of greeting cards, postcards, or foldable flyers. A half then trifold brochure will give you twelve panels or pages to work with, so you can include as much information as you’d like. Just make sure that there is a good balance between text and images so it will still be reader-friendly and not boring.

  • Brochure printing is budget-friendly.

A full color brochure can be made for as low as $0.21 per piece – as long as you put in the minimum quantity to order. Its affordability is yet another reason why brochure printing is a favorite among business owners who are looking for advertising options.

  • You can effectively reach out to your target market using brochures.

More importantly, you can use brochures to reach out to your target market and build customer trust and loyalty. By regularly mailing out or distributing flyers, you are marking your brand’s name in the minds of your customers. It’s even better if you will offer them something in return – like a promo code that they can use in store and include it in your brochures.

All in all, brochures are an excellent print promotional material that every business owner should take full advantage of.

Upgrade Your Promotional Plan with Brochure Printing

Digital ads may be all the rage these days, but you still cannot beat print advertising, specifically brochure printing. Unlike ads on a website which are clickable and can only be accessed in front of a computer screen or mobile device, a brochure is something that can be held in the hand. It is tangible so younger clients would find them a novelty, making your advertising efforts more effective. You can also use brochures as part of a complete print marketing campaign. Combine it with business cards, envelopes, notepads, postcards, and flyers – and you have a set of marketing materials to effectively promote your brand.

Now, what exactly is the appeal of brochure printing for business owners? First, no matter which industry it is that you are in, you can use these promotional materials to increase awareness about your brand. Brochures are super versatile so you can use them as menus, postcards, multi-page flyers, etc.

Second, brochures are quite easy to make. Determine the purpose of the brochure so that you can come up with a layout – but decide first which option you’d like. If you are using it for postcards marketing, for example, you can come up with a two-page design so you can print on the front and back of a postcard using thick paper stock. If you would like to use flyers and distribute them as sample menus for your restaurant business, then a Z-fold brochure might be the better option for you. When having brochures made, look for cheap printing services that specialize in brochure printing. Although you might be paying a reasonable price for each piece of brochure, the quality shouldn’t suffer to make sure to check on the printing equipment that the company uses.

Third, regularly distributing brochures to customers is a great way to establish customer loyalty. If you will use them as an introductory promotional material, make sure to follow up with a lengthier brochure that tells customers about your products and services. As your customers become more familiar with your printed materials, their awareness of and loyalty to your brand will be enhanced.

All in all, finding cheap printing services providers to create your brochures is the best way to boost your print advertising efforts.


More than Just Promoting a Business: Other Uses of Brochure Printing

Entrepreneurs, startup companies, and even big corporations use brochure printing to promote their brand. It is usually part of a complete print advertising campaign where different materials are printed and distributed to their target market for promotion. You can promote a new product or service, tell customers more about how your company started, or give them a preview of the benefits that they will enjoy when doing business with you. But did you know that you can also use brochure printing for purposes other than brand promotion? Here’s a quick list of its alternative uses:

  • Use them as event invitation cards.

Brochures can take on the form of postcards or multi-page flyers. By simply choosing a thick paper stock and extreme gloss paper, for example, you can turn brochures into invitations for events. It can be a corporate event, personal events, public events, etc.  Online printing services offer super affordable rates for brochure printing so they’re cheap to make, too.

  • Use them as unique comic books.

If you are an artist who would like to promote your skills to graphic design or advertising agencies, for example, you can create a comic book which can be used as a sample of your artistry. Make sure to also include a short bio and your contact information, making the brochure double as a mini-resume.

  • Use them for corporate presentations.

Instead of the usual A4 paper, why not use foldable brochures when making corporate presentations? Unique and creative, this will surely capture the attention of your audience.

  • Use them as menus for distribution.

If you’re in the food industry, you can turn brochures into menus that you can distribute to potential customers. You can place a stack of foldable menus outside your restaurant for customers who are hesitant to walk in just to see the prices of the food items. You can also include one or two sample menus for takeaways or deliveries.

No matter what use you will find for brochures, it’s important to look for online printing services that specialize in brochures. See to it that they are using state-of-the-art printing equipment and high-quality paper stock. As you can see, brochures are super versatile, so you are bound to find a lot of uses for these printed materials.

Brochure Printing Basics

Brochure printing is a must-have part of any print advertising campaign. Combined with business cards, notepads, flyers, envelopes, postcards, menus, and similar items, you can reap lots of benefits from launching a full-fledged print marketing campaign.

So what are the basics that you need to know about brochure printing if you want your ad campaign to be a success? Here are a few things to remember:

  1. Determine the purpose of your brochure.

Brochures can take the form of a postcard with print on the front and back, or a folded flyer where you can place eight pages of text and images. How do you decide which one to print? Know what the brochure is for in the first place. Are you introducing a new item in the menu? if yes, then a back-to-back postcard style brochure is your best bet. On the other hand, if you are introducing an entirely new business to potential customers, a lengthier six- or eight-page brochure will better suit the purpose.

  1. Choose the material well.

Just like business cards, there are different sizes, folding options, and paper type that you can choose for brochures. For the finish, take your pick from medium gloss or extreme gloss paper.

  1. Write good copy.

Based on the purpose of your brochure, come up with well-written content. The headline should immediately grab the attention of the reader. See to it that there’s a good balance between text and images. Wrap it all up with a call to action – indicate whether you want the customer to call you for more information, visit your website, or sign up for a program.

  1. Order from the best online printing

Finally, look for an online printing that will give you the best value for your money. Make sure that they have state-of-the-art printing equipment so the quality of ink used will not easily fade. They should also give you numerous options for the sizes, folding type, material, and finish. Of course, also consider the per piece price and whether they offer quality customer service.

By learning about the basics of printing brochures, you can print ones to best represent your brand.