From CD to MP3 players, bulky TVs to flat LED TVs, and desktop to laptop computers – over the years, technology will improve the things that we use daily for the better. More than just making them smaller, the everyday items we use become more high-tech and functional, although not necessarily cheaper. Let’s take banners as an example. The old fashioned way of advertising a business is to use a vinyl banner, with the sides being hung somewhere sturdy using a string. Then came the banner with stands and now, we have the retractable banner.
As compared to traditional banners, what edge does this type of banner have? Take a look at the following list:
– You can use a retractable banner to advertise your brand in a stylish manner.
– The banner is placed on a roller in the base unit. To use, you simply need to pull out the banner and attach the support arm – no need to use strings or climb ladders to hang the banner. Since it is self-contained, you can set up the banner practically anywhere.
– Since the banner can be set up anywhere, you can use it in trade shows, in general assemblies, public events and even as a store display.
With companies like BlockbusterPrint.com, you can take your pick from a retractable banner with aluminum stand measuring 33” x 80” or a deluxe retractable banner with heavy duty stand, with the same measurements.
If you are looking for a stylish way to promote your brand, you should definitely have a roll out banner made. With its multiple uses and high quality, you are bound to impress customers with your one-of-a-kind printed promotional material.
Within a company, there are times when you would need to handle the task of magazine printing. Magazines are an excellent way to inform employees or your customers about product updates, the history of your brand, or any upcoming events that you may have planned. Of course, there are also publishing houses which release magazines on a regular basis.
Essential Tips when Designing a Cover for Magazine Printing
Be it a small batch or thousands of copies of magazines that you need to have printed out, the one thing that you should pay close attention to is the cover. When it comes to magazine printing, your goal is to make a person actually read the content inside and not just flip through the pages. The cover will play a huge part as to whether a reader will continue poring through the pages of the magazine or not, so this is what you should pay attention to when having a magazine made.
Here a few pointers when designing the cover of your magazine:
– It’s the first thing that a reader sees when handling the magazine, so it should contain your brand name and project what your business is all about.
– The cover should generate interest so that a reader is compelled to read the rest of the magazine.
– It should accurately reflect the content of the rest of the magazine.
– Pay attention to the typography, photography, graphic design, headlines and overall look of the cover. When you put all these elements together, the cover should achieve that visual impact that you are aiming for to capture the attention of readers.
As you can see, the design of the cover plays a huge role in the readability of a magazine, so pay attention to it when finishing custom printed magazines projects for your business.
As an entrepreneur, you should know that even if you have the best service or product to offer, you would still not succeed if customers don’t know that your business even exists. This is precisely the reason why you should launch an advertising campaign that will let customers know about your business. Printed promotional materials like a banner display, business cards, postcards, letterheads, folders, notepads and similar items can be used as part of your print promotional campaign. Let’s focus our attention to one printed promotional material in particular: banners.
With companies like BlockbusterPrint.com, you can take your pick from traditional loose vinyl banners, or banners with accompanying stands. No matter which of these two options you end up choosing, you are bound to enjoy the top three benefits of using a custom printed banner display:
1. Banners can be used indoors and outdoors.
If you like the traditional look of vinyl banners, you can set one up outside your store or office. When attending trade shows or similar events, you can use the more high-tech retractable banners which stand on their own – and can also be used indoors or outdoors.
2. Banners last for a long time.
There are banners made from vinyl or other materials which have UV protection to make them last for a long time, even when displayed outdoors. There are also banners printed in such a way that archival ink is used to prevent fading.
3. Banners make for an eye catching promotional display.
You can personalize your banner in such a way that it includes your company logo, name, main product, and any other information that you consider essential. As compared to other forms of printed promotional material, a banner display is the most eye catching one and is bound to capture the imagination of your target market.
So what are you waiting for? If you would like to take full advantage of the benefits of a banner display, have one made for your business right now.
When you enter a restaurant, the first thing that you look for is the menu. The more sumptuous a photo at a menu looks like, the more that you’d want to order that item. If you’re the owner of the dining establishment, this highlights the importance of printing a suitable menu. Fortunately, there are many printing companies which specialize in takeout menu printing as well as printing other specialized menus for dining establishments. Here, we will pay attention to one specific aspect of menu printing: the size.
Tips for Choosing the Right Menu Size
With companies like BlockbusterPrint.com, there are three menu sizes to choose from: 8.5” x 11”; 8.5” x 14”; and 11” x 17”. There are more than ten brochure folding types to choose from, different paper options, and only the highest offset printing quality is used. If you want BlockbusterPrint.com to handle a takeout menu printing job for you, how do you choose the right menu size? Here are a few quick tips:
• You can easily choose the largest menu size, but remember that they tend to look clumsy and customers may find it difficult to hold it in their hands. If you must go with the largest size, opt for a tri-fold or a Z-fold menu for better handling. Also, divide your menu items according to category so that the customer won’t find food selection to be confusing.
• If you have a limited menu, choose a reasonably-sized menu. Highlight he most profitable items, the bestsellers and the items which are quickest to make.
Go with a printing company like BlockbusterPrint.com which has plenty of experience in menu and takeout menu printing. In the food business, your menu says a lot about the quality and sumptuousness of the food that you prepare inside your kitchen. As such, you need to choose one with just the right size – and the best quality to make customers think that the money they’re paying for good food is well worth it.
You own a restaurant and you already have a solid customer base. You’re trying to look for ways to enhance sales and highlight the other products on your menu. What’s the best way for you to achieve such goals? How about updating your menu? With high quality menu printing, you will enjoy numerous benefits including boosting your restaurant sales. Find out more about this in the next section.
How Menu Printing Helps Increase Restaurant Sales
Take a look at how menu printing benefits your restaurant business in general:
• A menu highlights your restaurant’s products.
If there are items in your menu that your chef is very proud of, but the customers are not ordering, the reason could be that it is not highlighted in your menu. When having your new menu printed out, make sure to highlight the items that you’d like customers to order more of. You should also highlight the bestselling dishes which give you bigger profit, and ones which are quick to prepare so that your service will be sped up.
• A menu boosts your business’ profits.
There are dishes in a restaurant’s menu which do not make that much profit, while others do make a big profit for every order. It’s the latter that you should highlight on your menu, which is one way that it boosts your business’ profits.
• A menu increases your customer base.
The more that people are impressed with your menu, the ambiance of the restaurant and the food you serve, the more that they will recommend you to other people. Word of mouth is still the best form of advertisement, and having a good quality menu will definitely help increase your customer base.
• A menu can be incorporated with flyers and coupons for your overall print ad campaign.
Finally, you can use restaurant menu printing along with restaurant flyers and coupons – all of which combine to form your print ad campaign. The restaurant business is quite tough especially if you have lots of competition but if you work hard on advertising and offering good food and service to your customers, you will definitely succeed.
One of the many ways for your brand to stand out from the pack is high end folder printing. Just like envelopes, notepads, and business cards, folders have a longer shelf life than flyers or vouchers. Since they have a practical use, an office worker will be exposed to the look, name, and logo of your brand on an almost daily basis. This helps with brand recall so the next time that your product or service is needed, the person using the folder will immediately think of your brand.
Another advantage of using high end folders is that quality screams elegance, competence and expertise. No matter what the nature of your business is, when you give customers a great first impression, your brand will instantly be associated with trustworthiness.
More than Corporate: Other Uses of High End Folder Printing
Now, if you think that custom printed folders can only be used by business owners, think again. Other organizations like non-profits, clubs, churches, community groups and similar entities can make use of folders to make people aware that they actually exist.
Let’s take a church group as an example. If you would like to entice more people to hear about what you have to offer as a religious organization, you can make use of folders to:
– Let people know a bit about the history of the church, its location, congregation, etc.
– Let people know about your upcoming outreach activities and social events.
– Spread awareness about how your church is helping out the local community.
When you have the folders made by printing companies like BlockbusterPrint.com, you can even have them made with special features like CD or business card slits. True enough, high end folder printing is one of the best ways to make your brand stand out from the pack.
When you compare putting up ads in the local paper with the option to print folders as part of your print ad campaign, which one do you think has a longer-lasting effect? A newspaper ad can be kept by a reader for one week, at most, unless you pay for it to be published over a certain period. When you print a folder with your company logo and contact information in it, a typical office user will use it for a very long time – especially if the paper used is of good quality. In terms of getting the best bang for your buck, folder printing serves its purpose longer as compared to a newspaper ad.
This is precisely the reason why it pays to tie up your print ad campaign together with customized folders. If you’re just starting out in business, you should print folders, business cards, brochures, envelopes, letterheads, notepads, postcards, and similar items which will be useful for your print ad campaign.
What are the other benefits of folder printing service? Here’s a quick list:
– There are different sizes and paper stocks to choose from.
– You can incorporate cool features like CD or business card slits with customized folder.
– You can impress your customers by having high-quality customized folders printed out.
– A person can use the folder for a very long time, which means prolonged exposure to your brand name – and possibly more business coming your way in the future.
Companies like BlockbusterPrint.com manufactures high-quality presentation folders. They offer full color HD printing, super thick paper stocks, three sizes to choose from, smooth cut edges, meticulously crafted products, extra features such as CD/business card slits, and a quick turnaround time. When you print folders, you have a printed material which has promotional benefits that will last you for a very long time.
If you are a business owner and you have not yet thought about using custom printed notepads as part of your print promotional campaign, now’s as good a time to start as any. Why? There are three main reasons why you should utilize notepads and include them in your company’s print ads campaign:
• They’re practical.
When you see individuals handing out flyers for businesses on the streets, someone who is not interested might not take a flyer at all. If he or she does take a flyer, the piece of paper simply ends up in the trash can a few seconds later. But imagine the double take that people will do once you are out on the streets distributing notepads. They make for practical gifts so people will not say no at all to taking them – and you have a long-lasting item that promotes your brand.
• They’re useful.
With companies like BlockbusterPrint.com, you can take your pick from custom printed notepads in 25 or 50-sheet pads. Your company logo will be printed in full color HD printing, you can take your pick from textured linen or smooth white paper, it has chipboard glued backing, different sizes to choose from and they are laser printer & inkjet safe. Notepads are very useful both in homes and offices while jotting down lists or quick notes, so they can be used by practically anybody.
• They make for an efficient promotional material.
Finally, notepads make for the perfect promotional material. If you have a 50-sheet pad with your company letterhead on it, constant exposure to the image will imprint your business name on the mind of the person who is using the notepad. The next time that a need for your product or business comes up, that person will immediately think of your brand.
These top three characteristics make personalized notepads the ideal printed material to promote your business with.
What type of impression would you like to leave to your customers upon hearing your business name? Naturally, it pays to make a good impression. This is something that you can achieve easily with the help of custom notepads. These are pads of paper which come in different sizes, usually with 25 or 50 sheets per pad. They are printed out by companies like BlockbusterPrint.com and they can be customized so that your company letterhead, contact info and any other essential information is included on one part of the notepad.
What makes dealing with companies like BlockbusterPrint.com such an excellent idea is that your customers will immediately be impressed with the finished product. Aside from the availability of different sizes of notepads, they are also made with full color HD printing. To ensure that the sheets stick well together, chipboard glued backing is used. The paper is either textured linen or smooth white, and they can even be used for printing on laser or inkjet printers.
When distributing notepad printing to your customers during tradeshows or similar promotional events, you are sending out a message that you care for them. Why? Because you are distributing useful, practical items like notepads that they can use on a day-to-day basis. This is unlike flyers or brochures which are merely kept for reference purposes. Notepads are things that they can actually use in the office or at home, which sends out a message that you, as a business, care for your customers.
Custom notepads can be part of your overall print promotional campaign. Without spending a lot of money, you can expose people to your brand with the help of notepads with your letterhead, logo and contact information printed on it. Take full advantage of its benefits now and reap the rewards for your business later on.
Despite the emergence of e-mail messaging, businesses still use letterheads for official correspondence. Letterheads contain the logo, name and basic contact information of a business. With custom printed letterheads, you can go back to basics and use it as part of your printed promotional campaign. Of course, you should also always use the letterhead when e-mailing business contacts and for other official correspondence.
Now, if you are tasked to have custom printed letterheads made for your business, what are the things that you need to consider? Take a look at the following list:
• The design of the letterhead
The design of the letterhead is the first thing that will be noticed by a client upon receiving your correspondence. This means that the design should be professional-looking. If you don’t already have a logo, have one made by a professional graphic designer. Also inform the printing company that you’d like the letterhead to appear professionally-made – and expensive so that you can impress your clients.
• The quality of paper used
With companies like BlockbusterPrint.com, you can take your pick from two paper options: an elegant textured linen paper or a super smooth standard paper. Both have 70-lb. thickness, they’re printer-safe and can be ordered in three different sizes.
• The quality of print
Finally, make sure that the quality of print is good. With BlockbusterPrint.com, letterheads are made with HD printing using the highest quality offset methods in the industry.
Aside from official correspondence between two different companies, custom letterheads can also be used within the internal departments of the same company.
By making it part of your print ad campaign, you can harness the promotional power of printed letterheads when spreading the word about your business.