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Effective Ways to Utilize Spot UV Business Cards for Marketing Your Brand

Whichever industry your business is in, it is a must to include spot UV business cards as part of your print marketing campaign. With the proliferation of digital ad campaigns, printed materials will really set you apart. It’s something tangible that will leave a lasting impression to your customers. The good news is that there are many companies specializing in printing spot gloss business cards. You just need to find one that will give you high-quality offset prints, without charging you too much for the service.

Another thing that you need to consider when using business cards to market your brand is its design, overall look, and the material used. Remember that you have only a few seconds to leave a good first impression to your customers. When you hand over a thin, barely readable business card with your contact information in it, the person you have the card to might not even bother keeping it. On the other hand, when you carefully present a thick, impressive business card with a special coating like spot UV – it looks and feels really luxurious. The impression is that the attention and expense you put into having the card made will translate to the way that you conduct your business, and offer your products or services.

Now, when it comes to spreading the word about your brand with the use of business cards, it’s all about creatively presenting it to your existing and potential customers. When you print business cards, here are a few tips on how to effectively utilize them for marketing:

  • Liberally distribute your cards to existing and potential customers. When you’re meeting a supplier, for example, you can give him or her half to a dozen of your business cards and guess where those will end up? In the hands of people who are already connected to your business network. The only value of business cards is when they’re handed out, so don’t be stingy about it.
  • As a form of courtesy, also ask for the card of your business contacts when they do ask for yours. Networking is an important part of business, and exchanging cards is one of the most classic yet effective ways to give your brand a boost.
  • Design the card in such a way that there’s a place for someone to write a short note about you or your brand. You can leave the entire back part of the card blank, or only print on 50% of the back’s surface so that they can have something to write on.

Perhaps the most important thing to remember is to always follow up. What was your goal in distributing the card in the first place? If it’s to increase the orders in your food business, for example, you can make a quick call or send a casual email to your new business contact. If you gave it to a supplier for a potential business deal, don’t hesitate to place a phone call for a follow-up.

By knowing how to properly print and distribute business cards, you can use it as an excellent tool in spreading the word about your business.

 

Standard-Sized Spot UV Business Cards or Something Else? Know Which One will Work for Your Business

If you want your contact information to stand out in a stack of thin, cardboard cards, then you really need to think about having a set of spot UV business cards made. These can be ordered from printing companies that offer offset printing services. What’s the advantage of going for offset over digital printing? Take a quick look:

  • Offset printing delivers more professional-looking business cards and other printed promotional materials.
  • Offset printing uses state-of-the-art printing presses that can print out dozens or even hundreds of copies in a short period of time. As such, it’s the better option for bulk orders.
  • The print from offset printers last for a longer period of time as compared to digital prints.
  • With offset printing, you can come up with more printing or lamination effects. With spot UV business cards, for instance, high gloss is applied on a specific part of the card which could be the company logo. It leaves the rest of the surface flat and matte. When you run your fingers through the embossed, high-gloss parts of the card, it feels luxurious to the touch and looks really impressive.

 

Next, when it comes to size, should you go for standard or something that’s bigger or smaller? When you print spot gloss business cards, the standard size available is 3.5” x 2”. If you want to print business cards that really stand out, you can go for this standard size – but wit a portrait orientation on the design. This makes the card look upright, but it would still fit into a stack of other standard-sized cards.

 

However, if you really do want to veer off the standard size, you can have European-sized business cards especially made. This is a bit larger, measuring 2.125” x 3.375”. You can also go for square instead of a rectangular business card. These are available in 2” x 2” or 2.5” x 2.5” sizes. Slim business cards are also available, as well as mini-business cards and folded business cards you’re your business is creative in nature, then you can probably go for odd-sized business cards. But if you want to stick with the classic while still making your brand stand out, go for spot UV business cards which are made through offset printing.

 

Know How to Use Spot UV Business Cards as Membership Cards

If you ordered a set of standard-sized spot UV business cards, then you are already on the right path in advertising your brand. Business cards are an effective way of branding, and it can be part of your print marketing campaign. Let’s say that you just launched a business and you are in the process of gathering new clients. The cheapest way to advertise is to print business cards, letterheads, flyers, brochures, envelopes, and notepads. When you distribute notepads at a trade show, for example, make sure to also include business cards in it. The more people to get their hands into your printed promotional materials, the easier it will be to gain new customers and make your brand more well-known.

 

Now, how can you make sure that your business cards will leave a lasting first impression? By simply choosing a variant that’s as impactful as spot gloss business cards, you are well on your way towards making an excellent marketing statement. Your goal in printing out the cards in the first place is to leave a great first impression. If you hand over a thin, barely noticeable business card to a supplier, imagine how disappointing it must be to see such poor quality. Meanwhile, investing in a business card that’s made of thick grade paper, with luxurious printing effects like spot UV treatment – it will make an instantaneous impact.

 

Another thing to think about when you print business cards is its distribution. If you have a food business, for instance, you can include one business card in every takeout bag or delivery box. Simply putting your cards out there will give your business influx a good boost.

 

If you want, you can also turn your business cards into a discount coupon or a membership card. Using the previous example of running a food establishment, you can tell your customers that the business card will qualify them for a 10% discount when they order food to go or when dining in. You can also create a membership program where a specific group of customers will be entitled to freebies or discounts. Offering such benefits to your existing and potential clients will develop loyalty to your brand, increase your profit, and make your business grow significantly.

 

 

 

 

 

 

 

Things to Remember when Designing Color Business Cards

When a customer asks for your contact information, do you pull out a bunch of color business cards with an eye-catching design that will impress the recipient? If not, then you definitely need to think about having a new set of business cards online. The good news is that during the design process, there are ways for you to incorporate color and get the marketing results you want.

How to Use Color when Designing Business Cards

When you print business cards, you must look for a printing company with a wide range of products, plenty of experience, and high-end printing presses, preferably using the offset printing process.

Next, here’s how you can incorporate color into the design:

  • What’s your goal in designing the business card in the first place?

The standard size for a business card is 3.5” x 2”. With such a limited space, you need to really think about the design elements so that you can achieve your goal in having the card made. Would you like to stand out among other business owners? If yes, use color in such a way that your card will really grab someone’s attention. If you’re an interior designer, for example, you’d want to show off your creativity. Think of a business card design with a unique shape, folding option or material to give customers a preview of your design perspective.

  • Apply color psychology when designing your business cards.

Did you know that you can actually use psychology when designing business cards or any printed marketing material? White is the standard background but when you mix it with yellow, you are conveying a message of optimism. Blue means that you’re a dependable business; green is associated with nature and health; grey is neutral; while red is perfect for when you have a young target market.

  • Learn about color placement.

If you already have a business logo, what are its dominant colors? How can you blend it with a black background or make it stand out against a white background? If you have an image or a drawing in the design, which complementing colors should you choose?

  • Pay attention to the smallest details of the card’s design.

Finally, think about the finer details like font type and size; the type and thickness of paper that you will use; and the print finish. You can go for textured linen, metallic, foil-stamped, brown kraft, suede, ultra high-gloss or even plastic business cards.

With the use of color, you can come up with an overall business card design that will leave a truly lasting impression to your clients.

 

Learn the Symbolism behind Different Color Business Cards

Did you know that there is a psychology behind using different hues which you can apply on color business card printing? Similar to designing a house, choosing a specific color will attract different results and convey a particular message to your target market. Here, we will take a look at a rainbow of colors that you can use when printing business cards and understand the effect that it will have on your audience.

What’s the Effect of Using Different Colors on Business Cards?

Before you order a batch of business cards online, the first thing that you need to do is have a design for your business card. What’s the background color? How about the font? You also need to make sure that the information is concise and up to date. Which paper stock and finish would you like your business card to have? It’s important to pay attention to even the smallest details because of the limited space that you have.

For the background and the letters or images, here are a few colors to choose from – as well as a quick look at what each color conveys:

  • Black

Black is bold, formal, and elegant. This is perfect for those in the legal industry and business owners who want to exude sophistication. You can mix it with metallic hues like gold, silver, or copper – or more fun colors if you want to make a standout statement.

  • Blue

The color of the sea is tranquil and when used in business cards, it conveys a message of being trustworthy and honest. A lighter shade injects a bit more fun into the design, while the darker shades of blue lean towards a more serious, formal image.

  • Green

If you’re marketing yourself as an eco-friendly company, you can choose green as the background color or the color of the font in your business card. Green is associated with nature, the environment, healing, compassion, balance, and security.

  • Gold

If you’re offering a luxury product or service, you can probably go with a gold-themed business card. Just make sure to keep it muted to prevent the card from looking too pretentious or crass. Gold is the symbol for opulence and premium quality – but on business cards, it looks best when mixed with subtler colors like ivory.

  • Grey

Grey is a neutral color that suggests being conservative and neutral. It’s always a safe color choice on business cards, but is not recommended if you want something that stands out.

  • Red

Red symbolizes passion and when used in a business card, it definitely will grab someone’s attention. It’s stimulating but be careful in choosing the exact shade of red since it can also convey anger or aggression. If you must use red, go for the darker shades like maroon or burgundy to make it a bit more formal.

  • Silver

Like gold, silver-based business cards are stylish and formal. It can be used by companies in the Information Technology industry, or combined with other fun colors to make it look more elegant.

  • White

White is the standard background for most business cards and there is absolutely nothing wrong in going for this safe choice. It’s a blank canvas, making it perfect for almost any type of business. However, if you want to also stand out, make sure that the overall design of the card adds up to a pleasant whole. It should also fit the image that you’d like to project as a business.

Keep these tips in mind when you print business cards so that you can send out the right message through the colors, font, and overall design of the card.

Highlight Your Name or Logo with Spot Gloss Business Cards

When having something like spot UV business cards printed out, it is important to pay close attention to even the smallest details. There are many professional-looking business cards out there with odd sizes, a portrait instead of a landscape orientation, or a material that’s out of the ordinary. But if you want a classic effect that will still make you stand out, the spot gloss effect will achieve exactly that.

How are spot gloss business cards made? These printing jobs are taken on by professional offset printing companies. Unlike digital desktop printing, offset printing is a bit more complex because different coating can be used to achieve a specific effect. With spot gloss UV cards, for example, a special varnish-like coating is applied on top of the card. For this, an additional file in solid black and white is required.

The spot UV effect appears in such a way that the rest of the card’s surface has a matte coating, while a specific part has a glossy finish. Let’s say that you want to highlight the logo of your company which is encased in a square illustration. You need to create an additional file for this in solid black and white. During the printing process, that portion will get the spot UV treatment. Everything that’s in the square logo will appear glossy, while the rest of the card has a matte, silk, or satin finish.

To achieve the best results with a spot gloss business card, follow these quick tips:

  • Do not go with thin fonts or shadow effects. Highlight an entire portion or logo. If you want specific letters to appear glossy, choose a block or thick typeface.
  • For spot UV gloss cards, a silk 17-pt. paper or any thick paper is recommended. This way, the gloss effect of a particular area in the card is what will stand out.

When you  print business cards with a spot gloss effect, choose an offset printing company and make sure that you know how to layout the design in such a way that the highlighted part will stand out. All in all, spot UV cards are a great way to put on the spotlight your business name or company logo.

 

 

A Glimpse at How Spot UV Business Cards are Printed

Out of all the printing variants available, why should you go for spot UV business cards? This is a viable option if you want your business card to stand out. In a stack of thin, cardboard business cards, one with a shiny effect and a special coating for UV protection will make your card get noticed.

But how do spot gloss business cards get made in the first place? If this is something that you want to have for your business, it is important to look for the right printing company. There are plenty of digital printing companies out there and they will most likely use desktop printers. There’s nothing wrong with this, they’re cheap and are everywhere. But if you want to stand out and get professional-looking results, it is better to go for offset printing. Companies that offer this kind of printing employ state-of-the-art printing presses so whether it’s a business card with a glass-like coating or a huge menu for your restaurant, they can do a professional printing job.

Spot UV business cards are also called spot gloss business cards. Thick card stock is used and instead of a matte finish, the glossy effect is achieved because of a varnish coating used on the paper material. There are spot UV business cards which have a matte or non-shiny finish but if you want something glossy, a silk or satin effect can also be achieved with the same varnish coating.

When you print business cards, such an effect – be it matte or glossy – will make your brand or name stand out. If you want, the spot UV effect can be applied on a certain part of the card only, while the rest of the surface has a matte finish. For such a design and printing option, it is important to pay close attention to detail. See to it that the font, color, and other design elements used on the card all blend together to showcase what you are all about as a company.

Spot gloss business cards are a great option if you want your business card to stand out. Talk to your printing company about it and once finished, you can distribute these professional-looking cards to your business contacts with pride.

 

Lend a Modern Touch to the Process of Printing Premium Business Cards

Why is it still important to print premium business cards these days? There is almost a sense of ceremony when you carefully hand over your business card to a client, supplier, or customer. If it’s a new client, you will give the card after introducing yourself. After the card is given, the deal is probably sealed with a handshake, a friendly smile, and lots of eye contact. Such a scenario enhances human interaction, something that’s becoming rarer these days. The result is that your customer will remember you more as compared to someone online whom he or she hasn’t even met. The human connection boosts trust and helps develop customer loyalty.

Adding a Digital Flair to Classic Business Cards

Now that you already have an idea about why in today’s digital age, it is still important to print business cards, what are the ways to add a modern flair to it? Here are a few ideas.

  • Go for laminated business cards with a metallic effect.

Copper, gold, or silver? When you order business cards online, you can go for ones with a metallic laminated effect. This will give an edge to your brand and make the cards look unique.

  • Rectangular or rounded corner?

Instead of a traditional rectangular edge, why not go for rounded edge cards? You can have the same standard sized cards but the rounded edge will make your business card stand out.

  • Paper or plastic?

Another way to modernize your business card is to use a unique material other than paper. Plastic cards with a see-through surface definitely look modern. Your contact information will still be printed on the surface of the card using ink and a printing process that’s suitable for the material.

  • How about using the back of the card?

Although most entrepreneurs simply leave the card of their business cards blank, you can actually utilize it if you want. You can print a full color logo, a clever marketing tagline, a brief description of the products or services you’re offering, or any other pertinent information that you would like to share to your audience.

  • Let your business card tell the story about your brand.

You may have already seen business cards with QR codes. These can be scanned using a smartphone, and the code can direct them to your website, or you can use them as promo codes.

Business cards are classic printed advertising materials but with these tips, you can add a modern twist to them.

Premium Business Cards: Modernizing the Classic

Thick, premium business cards are a classic printed advertising material that has been used by entrepreneurs for the longest time. They are still effective today and there is nothing wrong with sticking with a classic – but how about giving it a bit of a modern touch? Doing so will allow you to keep up with the ever-changing business environment while also reaching out to a younger clientele. Here, we will be counting down the ways by which you can modernize the classic business cards:

Instead of calling or visiting, you can simply browse through the website of your preferred printing company. There are two kinds of printers available: digital and offset. As compared to digital printing, offset printers are larger and offer up to eight times better print quality. When you order business cards online, you can upload your own design to the website. There are also printing companies which give you the option to download templates for free, or have a professional graphic designer check the quality of your own design. After the design is finalized, you can choose your size and material options, the speed of delivery, make the payment, and wait for the cards to be delivered straight to your doorstep.

Distribute business cards for a cause.

It’s important for business owners to be socially responsible. No matter how big or small an organization you are, you can volunteer or support a specific cause – and distribute business cards while you’re at it.

  • Go interactive!

If you want, you can incorporate a scannable QR code in the design of your card. Once the code is scanned, it will take the user automatically to your website, or give them special discounts for the products or services you’re offering.

  • Be creative when designing the card.

When you print business cards, it is very important to be creative in the design. You can customize your own font, incorporate your logo, use hand-drawn illustrations, or use rounded-corner instead of rectangular cards. Make sure to print the cards in thick paper that screams quality, and the print itself should be professional-looking.

By incorporating these modern twists in the design, you can come up with business cards that you will be very proud to hand over to your clients.
 

Color Business Cards: Top Tips to Remember When Ordering

Solo entrepreneurs, employees, start-up business owners, freelancers – these individuals have a need for color business cards. It’s the simplest, most straightforward, and effective way of representing yourself as a professional, no matter what the nature of your business is.

Thankfully, there are many business cards online companies that offer professional printing services. Whether you need 100 linen business cards or 500 thick plastic cards, these online printing companies will give you exactly what you need. You just need to know where to look.

Things to Remember when Looking for a Business Cards Online Company

Let’s say that you need to order just the minimum number of premium business cards because you recently changed your business address. It’s been a while since you had to print business cards, so how can you look for the best company to do a good job of it for you? Here are our top tips:

  • Know the type of card that you need in the first place.

At online printing companies like BlockbusterPrint.com, you can take your pick from a wide array of business cards including:

  • Textured linen cards
  • 14-pt. Pearl metallic cards
  • 17-pt. Foil stamped cards
  • 18-pt. Brown kraft cards
  • 19-pt. Suede cards
  • 22-pt. Luster cards
  • 22-pt. Plastic cards
  • 32-pt. Black edge with 3-layers cards
  • Spot gloss cards
  • Rounded corner cards

Which among these cards do you think will suit the design and colors of your business card? What type of finish and effect will make your card stand out?

  • What is the company’s turnaround time?

Next, determine the turnaround time. Can the company deliver 100 cards in 24 hours? At  BlockbusterPrint.com, 24-hour printing is available so unless you need a premium card with a special lamination, you can get the minimum order the next day.

  • What are the rates and the minimum number of cards that you can order?

Except for a few kinds of business cards and those with special effects, you can order a minimum of 100 cards at BlockbusterPrint. Price-wise, the rates are pretty reasonable, especially considering the quality of the cards that you will get.

  • What about print quality?

There are two kinds of business cards printing available: digital and offset. BlockbusterPrint uses the latter, which has four to six times the quality of digital. They use state-of-the-art Heidelberg offset printing presses to ensure utmost quality in their prints.

By knowing what to look for in a printing company, you can order business cards that will best represent your brand.