Within a company, there are times when you would need to handle the task of magazine printing. Magazines are an excellent way to inform employees or your customers about product updates, the history of your brand, or any upcoming events that you may have planned. Of course, there are also publishing houses which release magazines on a regular basis.
Essential Tips when Designing a Cover for Magazine Printing
Be it a small batch or thousands of copies of magazines that you need to have printed out, the one thing that you should pay close attention to is the cover. When it comes to magazine printing, your goal is to make a person actually read the content inside and not just flip through the pages. The cover will play a huge part as to whether a reader will continue poring through the pages of the magazine or not, so this is what you should pay attention to when having a magazine made.
Here a few pointers when designing the cover of your magazine:
– It’s the first thing that a reader sees when handling the magazine, so it should contain your brand name and project what your business is all about.
– The cover should generate interest so that a reader is compelled to read the rest of the magazine.
– It should accurately reflect the content of the rest of the magazine.
– Pay attention to the typography, photography, graphic design, headlines and overall look of the cover. When you put all these elements together, the cover should achieve that visual impact that you are aiming for to capture the attention of readers.
As you can see, the design of the cover plays a huge role in the readability of a magazine, so pay attention to it when finishing custom printed magazines projects for your business.
No matter which industry it is your business is in, it’s important to use custom printed booklets as a marketing tool. It can be part of your overall print marketing campaign which, despite the presence of online marketing, is still the cheapest and most effective way to advertise your brand. So what is it about booklets that make them such a must-have for business owners? Here are some of the reasons:
– Unlike brochures or flyers, booklets give you more space to send out your message to your target client.
– If you’re printing an informative booklet, you can go on detail about your company history, for example, because you will not run out of space – unlike in brochures or flyers.
– If you are introducing a new product or service, you can go into detail and craft the content of the booklet in such a way that everything a customer needs to know will all be there.
Now, how can you have custom printed booklets made? With companies like BlockbusterPrint.com, all you have to do is specify the size of the booklet that you want to print and dish out more details about the content – then they will print out and bind the booklets for you. Basically, you can take your pick from four different sizes and the pages can be anywhere from 8 to 52. BlockbusterPrint.com does full color HD printing, with saddle-stitched binding and thick 100# gloss or cover paper. The company uses only the highest quality, state-of-the-art offset printing so you can easily impress your customers with the booklets once they are finished.
All in all, booklet printing make for the perfect marketing material for businesses.
Are you planning to print booklets for your business? Unlike brochures and flyers, booklets give you maximum space to print out whatever you want which is related to your business. Let’s say that you are introducing a new product which customers would have no idea how to use. You can have a 30-page booklet made, with sizes of either 8.5” x 5.5” or 8.5” x 11”. Similar to printing out books and magazines, the process of having booklets made can be quite complex.
To help you out, here is a quick guide on the steps that you can follow to print booklets:
1. Determine the purpose of your booklet.
Is the goal of the booklet to inform? To sell? To introduce a new product or service? Based from the purpose, you can craft the content in such a way that you will accomplish what you have sought to do in the first place.
2. Decide on the number of pages, content, size, design, cover and all the other details regarding your booklet.
When having a booklet made, pay attention to even the smallest details. Decide on the number of pages, craft the content carefully, monitor the design and what to put in the cover. If you are printing a sales booklet, the cover should be enticing enough to make a person want to read and learn more.
3. Look for a printing company which specializes in printing out booklets.
Companies like BlockbusterPrint.com can be entrusted to print out those booklets for your business. They offer full color HD printing in four sizes; you can take your pick from 8 to 52 pages for the booklet; the paper is thick 100# gloss or cover paper; and it has saddle-stitched binding (stapled).
4. Make a distribution plan.
After you custom print booklets online, what comes next? How will you distribute the printed materials to your target audience? If it’s a user guide, you can simply include one copy in all the new products that you will box. If it’s information about your company, you can either mail out the booklets, distribute them during tradeshows, or simply given away when clients enter your workplace.
When making presentations for clients or introducing new products, booklet printing comes in handy. A booklet is a printed promotional tool used by entrepreneurs to promote their products or services. Depending on the size of a booklet that you need, they can be categorized into pamphlets, leaflets, catalogs, annual reports or guides.
Seeing as how booklets have become a very effective marketing tool, it pays to know exactly what a good one entails. When it comes to booklet printing, here are the characteristics that your booklet should have:
• The cover should have a layout and overall look that properly represents your brand.
When a client flips through the pages of your booklet, the first thing that he or she will see is the cover. What does it immediately convey? If you’re making a booklet with general information about your products or services, make sure that images related to what you are selling are incorporated on the cover. Never include misleading images, and make sure that your logo is included.
• The number of pages should be just enough.
The number of pages in a booklet can range from 8 to 52. Although you have the freedom to go as thick as a 52-page booklet, it does not mean that the information should be elaborate. Stick to concise descriptions, crisp images and go direct to the point with the message that you would like to get across.
• The booklet should be professionally designed and printed.
More importantly, make sure that the booklet printing company has the right equipment and experience to professionally make this printed marketing material for you. At BlockbusterPrinting.com, for example, the booklets are available in full color HD printing; there are four sizes to choose from; you can have a booklet between 8 and 52 pages; the stapled binding is saddle-stitched; and you can use either a thick 100# gloss paper or cover paper.
All in all, booklets are an excellent way to inform clients and customers about your company or a new product or service, so it pays to have one professionally designed and printed.