Tag Archives: business card printing

Business Card Printing 101 for Small Businesses

If you’re a small business owner or a start-up company, do you still need business card printing or is it enough to have a website and social media presence? Even if you’re a purely digital business, you still need to complement your online advertising with print advertising. Business card printing, for example, is something that you can easily do. It’s cheap, effective, and business cards are tangible – which means that it is something that customers can hold in their hands, making your brand mark easily into their minds. So how can you go about the process of business card printing? Here are a few steps to follow:

1. Include your logo and only the necessary contact information.

Before you can look for a company that can print business cards online for you, the design of the card should first be prepared. For this, make sure to include your official logo. For the contact information, you do not have to include everything. Skip your office address if you’re a purely online business. If you do have a physical office, do include the address and contact number – as well as your online information. For entrepreneurs, your name, job title, email address, phone number, and maybe a short tagline will do.

2. Design the card in such a way that it reflects your brand’s image.

When you print business cards online, make sure that you already have an official logo which you need to incorporate in all your printed promotional materials. Also, there are print business cards online companies that have templates which you can download or online design tools that you can use for business card printing – take advantage of such features. Design your card in such a way that it is a clear reflection of what you are all about as a brand.

3. Decide on the material, finish, and overall look of the card.

The next thing to do when you print business cards online is to decide on the material and finish. The most common is paper cards but there are varying thicknesses – from 14-pt. to 32-pt. paper stock which is as thick as a credit card. For the finish, you can take your pick from fabric-like textures like silk, cotton, suede, or linen. There are also unique features for business card printing like rounded edges, spot UV treatment, foil stamped cards, or materials like plastic and recycled paper. Pay attention to the small details and make sure that all the tiny elements you incorporate in the design of the card contributes to a coherent whole which is a perfect reflection of your brand.

4. Look for a good printing company.

Finally, look for a company that will print business cards online for you. There are ones using digital printing presses while others use the offset printing method. The latter produces more professional-looking results, while digital printers are cheaper and get the job done. Also check on the turnaround time, quality of customer service offered, and the minimum number of cards that you can order.

Smooth Matte Custom Business Cards: An Oldie but Goodie

There was a time when the default choice for printing custom business cards was linen cards which could be made from either thin or thick paper stock. These days, you can choose from different sizes, materials, and finishes. If you want to go with an oldie but goodie, however, smooth matte business cards are a great option.

Here are the characteristics of smooth matte business cards if you are interested in having them printed out:

• As the name implies, these business cards have a smooth matte surface. Unlike glossy business cards which have a shiny surface or uncoated business cards which have no shine at all, smooth matte cards have zero glare when placed under the light. They are also smooth to the touch, making them a still luxurious option when it comes to business cards printing.

• You can take your pick from different paper stocks: – 16-pt. premium paper- 17-pt. silk laminated paper – 19-pt. soft touch suede paper These paper stocks have varying thickness and different finishes. The most popular is the 19-pt. paper stock, although you can always go with the thinner varieties.

The smooth matte finish may be a classic choice, but you can add a twist to it by going for special features. For instance, instead of choosing a standard-sized card measuring 3.5” x 2”, you can go for square business cards, slim skinny business cards, or European size business cards. Instead of a landscape orientation, you can design the card in such a way that it is laid out with a portrait orientation. You can also go with a unique material like clear or frosted plastic, with rounded or straight edges.

When looking for a business card printing, don’t hesitate to go with a seemingly traditional choice like smooth matte. It may not be as showy as super-shiny business cards, but it does not hurt to stick with a classic. With smooth matte business cards that are well-designed, you can leave a lasting impression to whomever you will give the card – one that also reflects perfectly on your brand.

Essential Things to Look for in a Business Card Printing Company

If you are looking for business card printing services, you naturally want to get the best output without having to pay too much. The process that you have to go through in order to have a set of unique business cards matters, too. This is why you need to spend time looking for just-the-right company that will provide you with your printing needs – and you should also know what to look for in the first place.

Here, we will find out which factors are essential when you’re looking for a business card printing company:

• High-end equipment

There are two options when it comes to business card printing: digital and offset. Digital printing uses desktop printers or digital printing presses. This gets the job done and is cheap but if you need unique business cards with a complex finish or lamination process, offset printing might be the better option. This uses high-end printing presses and ink is not directly transferred, but is instead offset onto paper. Offset printing delivers more professional-looking results and as far as the price goes, the per piece cost gets lower when you order more.

• High-quality materials

When you’re ordering unique business cards, check on the thickness of the paper that they use. This can range from 14-pt. to 32-pt. which is the thickest. You should also decide which finish to go with – some examples are silk, cotton, suede, soft touch, and brown kraft.

• Designing tools

Next, check if the business card printing company offers templates that you can download if you don’t have a design yet. There are also online tools where you can set up, create, and submit your design.

• Excellent customer service

Lastly, when ordering unique business cards, make sure that the business card printing offers excellent customer service. Consider the cost, minimum order, turnaround time, finishes available, and the swiftness of reply to your inquiries.

One of the best things that you can do for your brand is to have a set of unique business cards. By knowing which factors to consider, you can choose which printing company to order from so that you can get high-quality cards for the best value.

Dos & Don’ts when Creating the Content for Personal Business Cards

 

If you think that you should include all your contact information for business card printing, think again. Unlike postcards, rack cards, flyers, and brochures, you have very limited space on the surface of a 3.5” x 2” business card. If you will include everything – even what’s unnecessary for your business, the card will look overcrowded and off-putting. Here, we have put together a list of some dos and don’ts when creating the content for personal business cards.

Do:

• Know what you are representing. If you are an employee of an IT company, for example, make sure to include the business name, official logo, and your job position. If you are a real estate agent working independently, highlight your name and profession – one example is Joe W. Brown, Real Estate Agent. If you’re a freelance interior or graphic designer, your name and profession should be highlighted as well.

• Make sure that the design reflects your brand’s image. Designers should have a creative business card, while lawyers may opt for a more formal design. When creating the overall look of your business card, pay attention to even the smallest details because of the very small space that you have. Coordinate the design with the font, colors, logo, material, paper stock, and finish.

Don’t:

• Include all your contact information. When deciding on the content of your personal business cards, you might think that it’s okay to include all your contact information – but you will end up overcrowding the card. If you’re running an online store, there is no need for you to include an office address or telephone number. If you’re an employee, do not include your personal mobile number and you may want to indicate the hours when you are available for calls.

• Skip your digital information. Lastly, do not skip your digital information. Business cards may be an old school print promotional material, but you can still modernize it by including your social media account information – especially if your audience is on the younger age range. Include your website, email address, Facebook and Twitter names, Instagram handle, etc. You can even include a QR code which users can scan so that they can be lead to your website.

With these tips in mind, you can come up with a concise, up-to-date, and accurate content for your business card without overcrowding the limited space that you have.

Ways to Excel in Business Card Printing

When performing a task like business card printing, you want to do it in such a way that you will achieve desirable results. Whether you are just starting out in business or if you want to kick off a new product or  service that you are offering,  you do need to have a set of high-quality business cards on hand. The good news is that there are plenty of printing service providers that can give you excellent quality prints at an affordable price. You just need to do your part in designing the  cards in such a way that it will reflect the image that you want to project as a brand, and it will appeal to the tastes of your target market.

To get started, here are the ways for you to excel in business card printing:

  • While designing the card, keep your audience and image in mind.

If you are an interior designer, a plain, boring business card is a huge no-no! You are in the creative field so you need to give clients a glimpse into the quality of your work – something that will be reflected in the design of your business card. Similarly, a neon-colored card will not necessarily appeal to the more conservative clients of a divorce lawyer, for example. This means that you must match the design of your card with the image that you want to project for your business. You should also take into consideration the colors and overall look that will appeal to your target audience, keeping their age range in mind.

  • Invest in good quality material.

A set of gold foil business cards are perfect if you want to achieve that elegant, luxurious feel. Foil and other specialty cards are made from thick material – some ranging from 70% to 100% the thickness of a credit card. If you want to go for something thin, make sure that it has a luxurious finish to it, like linen business cards. This will still feel and look expensive. Ask your print service provider which material works best for the finish that you want to have for the business card.

  • Think of ways for your business cards to stand out.

Finally, look for ways to make your business cards stand out. Would you like to go for something smaller or bigger than the standard-sized cards? How about having a portrait instead of a landscape orientation in the design? Instead of rectangular edges, go for rounded edge business cards.  With a printed material this small, it’s the tiniest details that will make your business cards stand out.

 

 

 

 

 

Business Card Printing Tips: Collect, then Digitize

Entrepreneurs have different takes when it comes to business card printing. Some think that printing your business’ contact information is obsolete because everything has to be digital these days. Others say that it is still necessary because handing over an elegantly printed business card is one way to impress customers. So which way should you go? First, let us take a look at the reasons why some people think that business cards are obsolete:

  • Because sites like LinkedIn is the best way to search for a business’ contact information.

There are entrepreneurs who would tell you that they haven’t handed out – or asked for – business cards in so many years. Why? Because if they want to search for a potential business partner’s contact information, for example, all they have to do is ask for the name and do a quick online search. LinkedIn is specifically helpful in scoping out employees if you are hiring, or looking for an executive’s profile.

  • Because business cards go straight to the trash can – or end up getting lost in a worker’s office drawer.

Again, everything is digital these days so it is more convenient to keep electronic instead of physical files. When you hand over your business card to a supplier, for example, it can easily get lost in an office drawer or worse, thrown straight in the trash.

  • Because business cards are old school.

Even if you have a set of elegantly printed gold foil business cards, they will still be considered old school by the millennials and the even younger generation. If this is your target market, they might think that your distributing these contact cards is a novelty – which they won’t even bother keeping or using.

Despite these seeming disadvantages, there are still a lot of benefits in printing out business cards. There’s a certain human connection that you can build when you formally hand over a card – which will especially be appreciated by an older clientele. Your print advertising campaign which can include a set of rounded edge business cards is a great complement to your digital promotional campaign.

Perhaps the best way for old school to meet “new school” is to collect, then digitize business cards. This way, you will have the best of both worlds. Whether you’re part of the old school or millennial generation, there is a benefit to be had from printing out high-quality business cards.

 

 

 

The Basics of Business Card Printing

Business card printing is a cheap yet effective way to market your brand. Whether you’re manufacturing a product or offering a service, it will help spread the word about your brand, legitimize your business in the eyes of your customers, and help you achieve your most immediate business goals.

But how exactly did the process of distributing business cards start? They used to be called trade cards, and were utilized as a form of advertising and sort of a map system in 17th century England. From there, the popularity of trade cards soared and they were used to promote everything – from formula milk to patient medication. Trade cards indicated the name of the business, its products, business address, and contact information. Nothing much has changed from trade cards to business cards – they are still being used as a form of print advertisement up to this day.

Now that you already have an idea about the history of business cards, let us take a quick look at the factors that you need to consider when looking for printing service:

  • The cost and quality of service

There are two types of printing service available: digital and offset. As compared to digital printing, offset printers offer six to eight times better quality – so it pays to invest in this type if you want to get good quality prints.

  • The design and layout of the card

Of course, you also need to think about the design and layout of the card. Do not overcrowd the small space you have with too much information. Depending on your target client, you can come up with a design and layout that will appeal to them. Consider even the smallest details – from the colors to the font, as well as the image and the way that the contact information is laid out.

  • The material used

Lastly, consider the material used. You can take your pick from plastic business cards; thin or thick paper which has 15% to 75% the thickness of a credit card; or laminated paper which can give a fabric-like effect to the card. Premium cards like suede business cards or silver/gold foil will make a great first impression to customers.

 

 

 

Counting Down the Most Important Factors of Business Card Printing

What do you think are the most important factors when it comes to business card printing? The simple act of distributing business cards is a good enough form of advertising, not to mention inexpensive. As such, you must pay attention to even the smallest details of printing the cards. Here, we will be counting down the most important factors when you’re printing regular or premium plastic business cards.

5 Factors to Consider when having Business Cards Made

When having business cards made, here are the top five factors to consider:

  • Type of printing: digital or offset?

There are two types of printing processes available for products like business cards: digital and offset. Digital printing companies are a dime a dozen, while there is a lesser number of offset printing presses. Quality-wise, offset printing produces better prints than digital and it’s a bit more expensive – something that you definitely have to consider when having business cards made.

  • Size: standard or non-traditional?

The standard size of business cards is 2” x 3”. There are slightly bigger and smaller versions but the downside of taking the non-traditional route is that the card might not fit wallets or purses. If it’s too small, it might get lost inside women’s bags. If it’s too large, people might find it too much of a burden to keep. It’s entirely up to you to decide whether you want to go for the standard, smaller, or bigger-sized business cards.

  • Paper thickness: thin or as thick as a credit card?

Most people like the feel of thick business cards on their hands, although others opt for the more elegant thin, textured linen cards. For the thick business cards, there are materials which have anywhere from 15% to 100% the thickness of credit cards.

  • Material: paper or plastic?

Thin linen, fabric-like suede business cards, silver or gold foil laminate, plastic – these are your options when it comes to the material that the card is made from.

  • Design: conventional or out-of-the-box?

Finally, make sure that the design of your business card suits the image that you’d like to project for your brand. If you have an older clientele, choose a design that will appeal to their tastes. For a younger audience, you can have an out-of-the-box, edgy, or creative business card design.

Take these factors into consideration and make sure to include a call to action when having a business cards designed and printed out for your business.

 

Have a Fabric-Like Feel to Your Contact Info with Suede Business Cards

One of the many ways that you can make your business stand out is through suede business card printing. This is a type of a premium business card which has a special laminate to achieve that fabric-like feel to the material. Here, we will take a look at the difference between this and another type of business card with a fabric-like texture: silk.

Suede versus Silk: Which Laminate Suits Your Design the Best?

Before delving deeper into the differences between silk and suede business cards, why does it pay to invest in premium business cards in the first place? Unlike cards which are haphazardly printed on thin cardboard, thick, luxurious cards with high-quality print will leave a lasting impression to your customers. Whether you’re looking forward to building a solid clientele or if you would like to add to the number of customers that you already have, distributing high-quality business cards is the way to go.

Now, if you would like to have that fabric-like feel to a business card, how can you take your pick from silk or suede laminate? Here’s a quick comparison of the two:

These have almost 60% the thickness of a regular business card, making it feel extra-luxurious to the touch. Under typical lighting, the finish of both silk and suede cards may appear identical – but under bright lights, silk has a bit more of a reflection than suede. This is not a bad thing at all, because your final choice depends on the color palette you’re using.

  • Suede business cards

A suede laminated business card has 70% the thickness of a credit card. As compared to silk laminated cards, it has a slightly less reflection under bright lighting conditions, making it perfect for designs with a deeper, darker hue. If you have a black-and-white card and you want the black to stand out, for example, you can go for suede instead of silk laminate.

tnNo matter which type you end up choosing, silk or suede laminate makes for the perfect business card material so that it feels and looks luxurious.

What is the Typical Size of a Set of Suede Business Cards?

You’re looking for a company that specializes in suede business card printing but you have no idea where to start. Which steps are you supposed to take? How can you make sure that you’re getting your money’s worth? How can you ensure that you are on your way towards having an effective print marketing campaign? It all boils down to the printing company that you will choose.

There are many digital printing companies out there that use desktop printers but if you want to have a batch of premium business cards printed out, it’s better to go for offset printing. These make use of huge Heidelberg printing presses which produce high-quality prints that will impress the heck out of your customers. It may cost a bit more, but the investment is well worth it in the end.

Should You Go for Standard or Non-Traditional Sized Business Cards?

Next, which size should you go for when printing suede or silk business cards? Should you go for standard-sized ones or one that are a bit non-traditional? First, here are your options:

  • 5” x 2”

If you already have a stack of business cards, you will notice that majority are sized 3.5’ x 2” – with landscape orientation. If you want to stick to the standard, you can have silk or suede business cards printed out with these sizes. But you can make them stand out by ordering for a round-edged set, or designing cards with a portrait instead of a landscape orientation.

  • 375” x 2.125”

In Europe, business cards are a bit larger than standard-sized cards. If you’re running your business in this part of the world, you might want to consider having a set printed out in this size.

  • 2” x 2” or 2.5” x 2.5”

Another way to make your business cards stand out is by going for square business cards, which measure either two or two and a half inches on all sides. If your business is on the creative side, this is an excellent choice.

  • 5” x 3.5” or 1.75” x 3.5”

There are also mini business cards which are a lot smaller than the standard-sized cards. When going for these sizes, however, keep in mind that you will have an even smaller space to work with – and you don’t want to overcrowd the card with too much information. At most, you can indicate your business name and contact number – there might not be enough space for your address and a marketing tagline, unless you decide to also use the back.

Although standard sized cards are always popular, it’s good to know that there are other sizes available for those who want to make their business stand out.