When you enter a restaurant, the first thing that you look for is the menu. The more sumptuous a photo at a menu looks like, the more that you’d want to order that item. If you’re the owner of the dining establishment, this highlights the importance of printing a suitable menu. Fortunately, there are many printing companies which specialize in takeout menu printing as well as printing other specialized menus for dining establishments. Here, we will pay attention to one specific aspect of menu printing: the size.
Tips for Choosing the Right Menu Size
With companies like BlockbusterPrint.com, there are three menu sizes to choose from: 8.5” x 11”; 8.5” x 14”; and 11” x 17”. There are more than ten brochure folding types to choose from, different paper options, and only the highest offset printing quality is used. If you want BlockbusterPrint.com to handle a takeout menu printing job for you, how do you choose the right menu size? Here are a few quick tips:
• You can easily choose the largest menu size, but remember that they tend to look clumsy and customers may find it difficult to hold it in their hands. If you must go with the largest size, opt for a tri-fold or a Z-fold menu for better handling. Also, divide your menu items according to category so that the customer won’t find food selection to be confusing.
• If you have a limited menu, choose a reasonably-sized menu. Highlight he most profitable items, the bestsellers and the items which are quickest to make.
Go with a printing company like BlockbusterPrint.com which has plenty of experience in menu and takeout menu printing. In the food business, your menu says a lot about the quality and sumptuousness of the food that you prepare inside your kitchen. As such, you need to choose one with just the right size – and the best quality to make customers think that the money they’re paying for good food is well worth it.
You own a restaurant and you already have a solid customer base. You’re trying to look for ways to enhance sales and highlight the other products on your menu. What’s the best way for you to achieve such goals? How about updating your menu? With high quality menu printing, you will enjoy numerous benefits including boosting your restaurant sales. Find out more about this in the next section.
How Menu Printing Helps Increase Restaurant Sales
Take a look at how menu printing benefits your restaurant business in general:
• A menu highlights your restaurant’s products.
If there are items in your menu that your chef is very proud of, but the customers are not ordering, the reason could be that it is not highlighted in your menu. When having your new menu printed out, make sure to highlight the items that you’d like customers to order more of. You should also highlight the bestselling dishes which give you bigger profit, and ones which are quick to prepare so that your service will be sped up.
• A menu boosts your business’ profits.
There are dishes in a restaurant’s menu which do not make that much profit, while others do make a big profit for every order. It’s the latter that you should highlight on your menu, which is one way that it boosts your business’ profits.
• A menu increases your customer base.
The more that people are impressed with your menu, the ambiance of the restaurant and the food you serve, the more that they will recommend you to other people. Word of mouth is still the best form of advertisement, and having a good quality menu will definitely help increase your customer base.
• A menu can be incorporated with flyers and coupons for your overall print ad campaign.
Finally, you can use restaurant menu printing along with restaurant flyers and coupons – all of which combine to form your print ad campaign. The restaurant business is quite tough especially if you have lots of competition but if you work hard on advertising and offering good food and service to your customers, you will definitely succeed.