Postcard Printing: Going Back to Basics

Mobile, in-game, in-app, social media, and search engine are some of the online ad options available right now. Depending on your products or services, most of these may be effective, but what about old school print ads like postcard printing? Online advertising may be the obvious choice especially for new businesses, but there’s just something about holding a tangible item in your hands that makes printed advertising materials still effective.

Whether you’re offering a unique service or a retail product, here’s how you can go back to basics with the help of postcard ads:

  • Use the limited space in the postcard to get your message across.

What is the main goal of advertising in the first place? To let your target audience know that your brand exists. How do you get this message across? With postcards, you have very limited space. A 4” x 6” card, for example, only has space to include your business name and contact information – then maybe a tagline or two. Use the available space wisely – and make sure to include a call to action.

  • Design the card in such a way that it appeals to your target audience.

When you are advertising using printed material, pay close attention to detail. Design the postcard in such a way that the color, font, and any image that you will include pops and appeals to your target audience.

  • Look for the right postcard printing company.

Finally, work with a printing company that has ample experience in printing postcards. Choose from offset or digital printing. Consider the costs, but do not compromise on quality.

When you print postcards and use it as part of your print advertising campaign, you may be going back to basics. However, the appeal of printed materials will improve name recall, giving your target market a chance to remember your brand, allowing your business to grow.

Things to Look for in an EDDM Postcard Printing Company

Are you thinking about launching a targeted print advertising campaign? You might want to consider EDDM postcard printing. EDDM stands for Every Door Direct Mail and it’s a hassle-free, cheap, yet effective way of getting the message to your target audience. If you’re a health service provider, for example, you can print EDDM postcards then mail them out to those living near your place of business. But how would you know the names and owners of the houses near you? Instead of putting together your own mailing list, you can simply look for a printing company that offers EDDM services. Basically, they will work with the USPS or the local post office in your area. You just need to choose a zip code or narrow down the mailing list to a certain demographic or age group. By doing so, you don’t have to spend money on printed cards advertising to people who might not be interested with your products or services at all.

Now, if you are considering using EDDM mailing as part of your print advertising campaign, how can you choose a good printing company? First, make sure that they do offer Direct Mailing Services. As mentioned earlier, the printing company would work with the USPS. Once you’re done choosing the design, they will take care of the USPS requirements for you. This way, you don’t need to do any heavy lifting – the printing company does all that, even the bundling of the cards.

Second, just as it is when choosing any printing service provider, make sure that they offer good quality prints. Offset is generally superior in terms of quality than digital prints – although you can still opt for the latter if you are on a limited budget. Check on the paper thickness and the size of the EDDM postcard printing materials. Whatever you choose should still fit the requirements of the USPS for direct mail marketing.

Third, look for a printing company that offers great value for your money, and excellent customer service. Compare three to four printing companies, read the feedback of their customers, then narrow down your choices and a make an informed selection from there. By doing your research, you can work with the best printing company that can take care of your direct mail marketing needs.

Localize Your Marketing Approach with EDDM Postcard Printing

If you’re doing some home improvement and you need wood glue or nails to finish a project, where would you go? Instead of travelling all the way to a huge hardware store that’s far from your house, you choose the nearest one. This not only saves time but also gas money, while also allowing you to support the local business owners within your area. As a business owner, this is something that you must consider when launching a marketing campaign that includes something like EDDM postcard printing.

You want your campaign to target those within the vicinity first, before going on a state-wide or even national scale. Television and radio ads are not necessarily targeted, not to mention they are overly expensive. You might also consider having a purely online campaign, but that is not necessarily targeted. The best thing to do is to launch a cheap but targeted, yet effective marketing campaign. For this, you can print EDDM postcards and mail them out to those living within a five-mile radius of your place of business. EDDM stands for Every Door Direct Mail. It is a type of print advertising campaign where a printing company works with the local post office in your area.

Instead of having to gather names and addresses of potential customers, you can simply specify a zip code. Once done printing the EDDM postcards, the printing company will work with the USPS to mail out your advertising materials to every address within your specified zip code. If you have a more targeted audience, you can narrow down the mailing list based on demographic, household size, income bracket, carrier route, or other categories which are provided by the United States Postal Service (USPS). Once the route is chosen, the printing company can take care of all the USPS-related paperwork. In just a few days, your EDDM postcards can reach the hands of your targeted customers.

With such a localized approach, sending out EDDM cards is bound to deliver better results than non-targeted TV, radio, or online ads.

Which Businesses Can Benefit from EDDM Postcard Printing?

If you’re a business owner, you are missing out on a lot of marketing benefits if you have not tried EDDM postcard printing yet. With Every Door Direct Mail, a printing company that works with the United States Postal Service can print flyers, brochures, and EDDM postcards for you. You don’t even have to put together your own mailing list. Simply choose a zip code, demographic, income bracket, age bracket, or any other classification that fits your marketing needs – then the postcard printing company will handle the rest of the work for you. Aside from being hassle-free, this type of marketing is cheap and effective.

Types of Businesses Suited for EDDM Marketing

Now, which types of businesses can benefit from mailing out EDDM cards? Here’s a quick list:

  • Restaurants

Everyone living within a five-mile radius of your restaurant, bakeshop, coffeeshop, diner, or food truck is a possible customer. If you’re in the food business, sending out EDDM cards to every door near your place of operations is the simplest way of attracting customers. They would know that your business exists, where you are located, what type of food you offer, your operating hours, and prices.

  • Real Estate Firms

Instead of sending out EDDM cards to every door within the five-mile radius of your real estate firm, you might want to narrow down your target market by demographic. Those on the higher income bracket might find themselves in need of a house to buy or rent, so send your postcard printing marketing message directly to them.

  • Medical Service Providers

Every household will find the need for medical services at one point or another, so you can use the door-to-door marketing approach for this.

Aside from these three, those who are operating local businesses can benefit from direct mail marketing.  If you own a barbershop, dry cleaning, retail store, home cleaning services, auto dealership, plumbing services – direct mail print advertising is a must-try.

Top Three Reasons to Market via EDDM Postcard Printing

When it comes to marketing, you might think that digital is the way to go. Although gains may be earned by this type of advertising, there is still something about old fashioned printed advertising materials such as EDDM postcard printing that appeal to most target markets. Since it’s tangible, people can hold actual cards, postcards, flyers or brochures instead of just looking at a layout on screen. Information is better retained when it is printed on paper, and it makes for a longer-lasting impression.

Why Use Direct Mail Marketing?

With options like an Every Door Direct Mail or EDDM campaign, you can send a postcard, for example, to every address within a five-mile radius of your business location. If you’re a restaurant owner, postcard printing enables you to send one card to every address near your food establishment. This is a great way to attract customers. Not convinced yet? Here are the top three reasons why you should go for direct mail marketing:

  • It’s cheap and hassle-free.

At less than a dollar per piece, you can order a couple of thousand cards that you can mail out to every address within a zip code. If your target market is a bit more targeted, you can choose a demographic based on age, income bracket, or household size. Postcard printing as a form of print advertising is not just cheap, but it’s also hassle-free. Since the printing company will work with the United States Postal Service, there is no need for you to go through the tedious process of putting together a mailing list of prospective customers.

  • It’s effortless.

Aside from having a ready-made mailing list, you also don’t have to go through the USPS-required paperwork – the printing company takes care of that for you. There’s also no need to do a literal heavy lifting. Once you’re done choosing the design, paper size and thickness, and the route, the printing company will take care of the rest of the process.

  • It delivers results.

Sending out physical postcards and other printed materials enhances name recall. Since it’s cheap, you do not have to wait for a long time before getting your return of investment. As long as your postcards are well-designed with a perfectly placed call of action, it will deliver results. Whatever your marketing goals are, you can rely on EDDM cards and direct mailing in general to effectively send out your marketing message to your target audience.

EDDM Postcard Printing & Marketing Made Simple

If you are a business owner, you might find the idea of launching a full blast print marketing campaign that includes postcard printing  intimidating. Some might feel that digital is the only way to go. In the same vein, others may find printed marketing materials to be ineffective. There are also those who are simply not familiar with the options available for print marketing, so they’d rather not deal with it at all. But what if there is a way to make the entire process simple? The best thing to try is EDDM postcard printing. EDDM stands for Every Door Direct Mail and it is a practically hands-free way to get the message out to your customers using printed marketing materials. The process is made hassle-free because the United States Postal Service (USPS) is involved.

Here’s a brief overview of the process involved in marketing through EDDM postcards:

  • You look for a company offering EEDM services.

There are printing companies that work with the USPS and offer EDDM as a service. The company does the “dirty work” for you – starting from bundle wrapping your EDDM postcards in stacks to making sure that the requirements of the USPS are followed to the letter.

  • You choose from the available templates and finalize the design.

The good thing about working with a printing company that offers EDDM services is that they have ready-made templates that you can choose from. Based on your marketing message, you can select a template with a design that fits what the USPS requires – from the size of the card to the thickness of the paper.

  • You choose which zip code or demographic to send your EDDM cards to.

Another advantage of EDDM marketing is that you don’t have to put together your own mailing list. You can choose a zip code, a demographic, an age or income bracket, etc. The final task of the printing company is to take care of the USPS paperwork, then they will mail out your marketing materials for you!

The only thing left for you to do is wait for feedback from your customers. With this simplified EDDM postcard printing process, you can effectively send your marketing message to your targeted demographic.

Reach Out to Your Target Market with Brochure Printing

Did you know that in the tourism industry, brochure printing is considered as one of the best ways to market places, hotels, destinations, and services to tourists? The minute that a traveler lands on a tourist destination, the first thing that he or she picks up is a brochure to learn more about the place. Brochures can have as many as 12 pages or panels, so you can include lengthy text and lots of images, if you want. This is precisely why many business owners still go for brochure printing. When used as part of a full-fledged advertising campaign, this is one of the best ways to reach out to your target audience.


Top Reasons for Using Brochures in Marketing  

Next, what are the top reasons for using brochures in marketing? Here’s a quick look:

  • Brochures are easy to design and print.

You can simply look for an online printing company that specializes in printing brochures if you’d like to use it for your promotional campaign. When doing so, check on the type of printing equipment, printing process, and materials that they use. Design-wise, you can look for an online printing that allows you to use a design tool so you can easily create a layout for the printing of your brochures.

  • You can include as much information as you’d like in brochures.

Brochures come in the form of greeting cards, postcards, or foldable flyers. A half then trifold brochure will give you twelve panels or pages to work with, so you can include as much information as you’d like. Just make sure that there is a good balance between text and images so it will still be reader-friendly and not boring.

  • Brochure printing is budget-friendly.

A full color brochure can be made for as low as $0.21 per piece – as long as you put in the minimum quantity to order. Its affordability is yet another reason why brochure printing is a favorite among business owners who are looking for advertising options.

  • You can effectively reach out to your target market using brochures.

More importantly, you can use brochures to reach out to your target market and build customer trust and loyalty. By regularly mailing out or distributing flyers, you are marking your brand’s name in the minds of your customers. It’s even better if you will offer them something in return – like a promo code that they can use in store and include it in your brochures.

All in all, brochures are an excellent print promotional material that every business owner should take full advantage of.

Everything Your Need to Know about Postcard Printing

If you think that postcard printing is only useful for sending out souvenirs to people from the places you visit, think again. These cards are a very handy marketing tool that can help introduce a brand to prospective customers, reach out to existing buyers, and personalize one’s connection to a business. Fortunately, there are many companies offering online printing and they can print out not just postcards but also all the other materials for your print marketing campaign: business cards, envelopes, notepads, brochures, flyers, stickers, etc.

When deciding which online printing company to go with, there are a few things that you need to consider. First, what’s the printing process that they use? It’s better if you will go with one that utilizes state-of-the-art printing presses instead of just a digital desktop printer. The equipment used will make it easy for them to print out a huge batch of the same marketing material. The colors pop, the print will not easily fade, and you can choose from different sizes and finishes.

Postcard printing, for example, will give you numerous options in terms of sizes. The most popular is the 4” x 6” postcards which are used by travellers. Some variations are 4” x 9”, 5” x 7”, 6” x 9”, or it can even go as large as 6” x 11”.  As far as the material is concerned, the most common is 16-pt. which you can have printed using an ultra-smooth matte finish, or an ultra-smooth glossy finish.

When printing postcards, make sure to not crowd the available space that you have with too much text or images. Include a call to action – indicate whether you want the recipient to use a discount code, or head over to your website for more information. More importantly, mail out these postcards regularly. Doing so will help embed your brand’s name into the minds of your customers. Regular postcards mailing also helps establish customer loyalty while giving your marketing efforts a more personal, yet still professional touch.

Upgrade Your Promotional Plan with Brochure Printing

Digital ads may be all the rage these days, but you still cannot beat print advertising, specifically brochure printing. Unlike ads on a website which are clickable and can only be accessed in front of a computer screen or mobile device, a brochure is something that can be held in the hand. It is tangible so younger clients would find them a novelty, making your advertising efforts more effective. You can also use brochures as part of a complete print marketing campaign. Combine it with business cards, envelopes, notepads, postcards, and flyers – and you have a set of marketing materials to effectively promote your brand.

Now, what exactly is the appeal of brochure printing for business owners? First, no matter which industry it is that you are in, you can use these promotional materials to increase awareness about your brand. Brochures are super versatile so you can use them as menus, postcards, multi-page flyers, etc.

Second, brochures are quite easy to make. Determine the purpose of the brochure so that you can come up with a layout – but decide first which option you’d like. If you are using it for postcards marketing, for example, you can come up with a two-page design so you can print on the front and back of a postcard using thick paper stock. If you would like to use flyers and distribute them as sample menus for your restaurant business, then a Z-fold brochure might be the better option for you. When having brochures made, look for cheap printing services that specialize in brochure printing. Although you might be paying a reasonable price for each piece of brochure, the quality shouldn’t suffer to make sure to check on the printing equipment that the company uses.

Third, regularly distributing brochures to customers is a great way to establish customer loyalty. If you will use them as an introductory promotional material, make sure to follow up with a lengthier brochure that tells customers about your products and services. As your customers become more familiar with your printed materials, their awareness of and loyalty to your brand will be enhanced.

All in all, finding cheap printing services providers to create your brochures is the best way to boost your print advertising efforts.

 

From Color to Paper to Design: Paying Close Attention to the Details of Online Printing

There are many online printing services that you can get in touch with today if you wish to launch a full-blast print marketing campaign. Let’s say that you are starting a food business. You need to print out business cards, menus, flyers, brochures, and postcards. Print marketing is cheap and effective, so instead of spending money on a purely digital campaign, it really does pay to include printed marketing materials.

When looking for online printing services, it is crucial that you pay close attention to detail. When printing out business cards, for example, you only have a very small space to work with. The standard size of a business card is 2” x 3.5”. If you will crowd the card with too much information, it will be difficult to read, and a customer might not bother keeping your card at all. If it’s made from cheap paper or if the design is not well thought-out, the quality will be a reflection of the products or services that you offer.

This is precisely the reason why you must pay close attention to the details of any  online printing job. Fortunately, you only need to look for a printing company with a purely online ordering process. For this, make sure that they use state-of-the-art equipment so that you can get excellent, professional-looking results. Also check on the turnaround time, the material used, and the types of finishes available. Do you want a plastic business card with rounded edges to stand out from the competition? Or maybe you want to have high-quality menus or brochures for distribution to your customers? You can only achieve the desired results by working with an online printing with plenty of experience in creating printed materials – whether they’re small business cards or huge banners or posters.

Be it a small business card, a standard-sized postcard, or a big banner that you want printed out, you must pay close attention to every aspect of the design and the material. Doing so would boost the quality of your printed marketing materials, and turn your print advertising efforts into a resounding success.