If you want to include postcard printing as part of a full-blast print marketing campaign, then you must be familiar with the steps involved. First, design the postcard itself. Second, look for a postcard printing company that will print the cards for you. Third, decide how you will distribute the cards.
Let’s take a closer look at these steps.
- Designing the postcards
Why go for postcard marketing in the first place? It’s a tangible form of advertising that can effectively deliver your marketing message. No matter what your business is, you can use postcards to let people know about your business name, address, the products or services that you offer, etc. When designing the postcard, consider the size of the card. The copy should be short because limited space is available. The information should be accurate and up-to-date.
More importantly, there should be a call to action. Indicate whether you want customers to call you for more information, if you want them to visit your store to check out your wares, or visit your website to know what your business is all about. Also consider the demographic of your target audience when designing the card so that the look and feel would appeal to them.
- Printing the postcards
Next, look for a company to print postcards for you. Offset and digital printing are your two options. The former has better quality than digital, although it may be a bit more expensive. When looking for a printing company, make sure that the quality of print is excellent, as well as the material used. The ink should be long lasting and there should be several options for print finish.
- Distributing the postcards
Lastly, decide how you will distribute the postcards. Some printing companies offer direct mail and Every Door Direct Mail distribution services. With direct mail services, they can mail out the postcards for you if you already have a mailing list. If you don’t, the better option is EDDM because you don’t have to put together a mailing list. Simply choose which zip code, demographic, or other mailing category to send the postcards to. The printing company will work with the USPS in mailing out the postcards to the address category of your choice.
By familiarizing yourself with these steps, you can take full advantage of the marketing benefits of postcards mailers.