Mobile, in-game, in-app, social media, and search engine are some of the online ad options available right now. Depending on your products or services, most of these may be effective, but what about old school print ads like postcard printing? Online advertising may be the obvious choice especially for new businesses, but there’s just something about holding a tangible item in your hands that makes printed advertising materials still effective.
Whether you’re offering a unique service or a retail product, here’s how you can go back to basics with the help of postcard ads:
- Use the limited space in the postcard to get your message across.
What is the main goal of advertising in the first place? To let your target audience know that your brand exists. How do you get this message across? With postcards, you have very limited space. A 4” x 6” card, for example, only has space to include your business name and contact information – then maybe a tagline or two. Use the available space wisely – and make sure to include a call to action.
- Design the card in such a way that it appeals to your target audience.
When you are advertising using printed material, pay close attention to detail. Design the postcard in such a way that the color, font, and any image that you will include pops and appeals to your target audience.
Finally, work with a printing company that has ample experience in printing postcards. Choose from offset or digital printing. Consider the costs, but do not compromise on quality.
When you print postcards and use it as part of your print advertising campaign, you may be going back to basics. However, the appeal of printed materials will improve name recall, giving your target market a chance to remember your brand, allowing your business to grow.